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Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
Traffic is flowing. make sure your website isn’t a ten car pileup!
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Traffic is flowing. make sure your website isn’t a ten car pileup!

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When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing …

When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?

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  • Too much is bolded.
  • Divide this content up into subsections with section headings that identify the topic of the subsection.Bulleted lists not as appropriate for entire paragraphs of text.
  • Table format, especially with all of the horiz/vertical rules, makes it difficult to scan through this list. Suggest making subsections on the page with visually distinct section headings.
  • This CTA does stand out, but isn’t particularly compelling. More about mobile what?
  • Page 1 of 5 – stands out and looks like a buttonFree Report – A free report of what? “Pop-in here”? Get Your Report button totally blends in to the background – very little to draw the visitor’s attention over hereImages in bottom right – visually salient; they’re going to attract attention – the top four are “links”, but they are just # anchors that jump back to the top of the page. The people are not linked (there is a text link to the “Team” further down). This brings up the issue of affordance as well.
  • United States is the only option. State has additional options, and uses full state names – recommend using abbreviations.Why the asterisk beside the Type of Address?
  • I clicked “recalculate”, and the total didn’t change. I didn’t notice that I could now choose my shipping rate. Not doing this didn’t affect my ability to checkout.
  • Left-align labels. Country again unnecessary.Previous page told me that I could check out without registering.
  • Why are these fields “not required” (even though they actually are)?Why do the labels say Debit CardInfer card type from the number?
  • Random Flash thing that reacts with lines and shapes when you mouse over it… Interesting, but does it have *anything* to do with the site?
  • Error appears where the submit button was, which is pretty good. Doesn’t highlight error fields. **Can’t fix errors until you close the little error box!**
  • Good things to include on a 404 page – an explanation, blame yourself not the user, related content, search, links – help them find what they were looking for!
  • Other ways of creating trust – showing offices, showing people on your team, “professional” design
  • Marketing fluff – “Welcome to GroupOne Health Source!”Very company-focusedMore?
  • Transcript

    • 1. Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
      Thank you for joining our webinar today, for the audio please dial:Toll Free (US & Canada): 1-800-699-3715International: +1 -303-223-2690
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 2. Hosted by:
      Bill Barnes
      VP Business Development,Mediative
      Guest speaker:
      Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
      Guest speaker:
      Ian Everdell
      Usability Consultant, Mediative
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 3. How to Double Your Conversion Rate
      Convince yourself it can be done
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 4. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 5. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 6. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 7. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 8. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      Build solid test plans
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 9. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      Build solid test plans
      Test among good options
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 10. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      Build solid test plans
      Test among good options
      Repeat 6 & 7
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 11. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      Build solid test plans
      Test among good options
      Repeat 6 & 7
      Retire early
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 12. How to Double Your Conversion Rate
      Convince yourself it can be done
      Convince your boss it’s worth trying
      Figure out where to start (Quick Wins)
      Create a testing roadmap
      Select the right testing platform
      Build solid test plans
      Test among good options
      Repeat 6 & 7
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 13. Our Process
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 14. 1. Convince Yourself It Can Be Done
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 15. Phase 1: Before
      Original:
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 16. Phase 1: Redesign
      Our Redesign:
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 17. Quiz- Which One Converts Better?
      A
      B
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 18. Phase 1: After
      Phase 1 Result:
      30%-120% increase in conversions
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 19. Phase 2 - Getting Granular
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 20. Phase 2: Landing Pages– Before Granularization
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 21. Phase 2: Landing Pages– Before Granularization
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 22. Phase 2: Landing Pages– Before Granularization
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 23. Phase 2: Landing Pages– Now
      5 Unique ad groups…
      that each serve up a customized ad…
      pointing to its own targeted landing page
      Book Making - Create
      Book Making - Bind
      Book Making - Make
      Book Making - Template
      Book Making - Write
    • 24. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 25. 2. Convince Your Boss
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 26. Making The Business Case
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 27. The Key to Prioritizing Design Efforts
      Model Projected Outcomes
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 28. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 29. 3. Figure out where to start
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 30. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 31. Modeling financial results
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 32. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 33. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 34. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 35. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 36. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 37. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 38. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 39. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 40. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 41. 5 UX “Car Wrecks” to Avoid
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 42. 5 UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 43.
    • 44.
    • 45.
    • 46.
    • 47.
    • 48.
    • 49. 5 UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 50.
    • 51.
    • 52. 5 UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      Tricky forms
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 53.
    • 54.
    • 55.
    • 56.
    • 57.
    • 58.
    • 59.
    • 60.
    • 61. 5 UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      Tricky forms
      Overdoneor unnecessary Flash
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 62.
    • 63.
    • 64.
    • 65.
    • 66. 5 UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      Tricky forms
      Overdone or unnecessary Flash
      Poor error handling
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 67.
    • 68.
    • 69.
    • 70.
    • 71.
    • 72.
    • 73.
    • 74.
    • 75.
    • 76.
    • 77.
    • 78. 5 More UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      Tricky forms
      Overdone or unnecessary Flash
      Poor error handling
      Not creating trust
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 79.
    • 80.
    • 81. 5 More UX “Car Wrecks” to Avoid
      Poor visual hierarchy
      Hidden calls to action
      Tricky forms
      Overdone or unnecessary Flash
      Poor error handling
      Not creating trust
      Wrong language
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 82.
    • 83.
    • 84. Hosted by:
      Bill Barnes
      VP Business Development,Mediative
      Guest speaker:
      Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
      Guest speaker:
      Ian Everdell
      Usability Consultant, Mediative
      Q&A
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 85. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 86. b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!
    • 87. Hosted by:
      Bill Barnes
      VP Business Development,Mediative
      Guest speaker:
      Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)
      Guest speaker:
      Ian Everdell
      Usability Consultant, Mediative
      Q&A
      b2bexpertseries.com
      Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!

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