Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />Thank you for joining our webinar today, for the a...
Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />b2bexpertseries.com<br />Traffic is Flowing....
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />b2...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Fi...
Our Process<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
1. Convince Yourself It Can Be Done<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten C...
Phase 1: Before<br />Original:<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pi...
Phase 1: Redesign<br />Our Redesign:<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten ...
Quiz- Which One Converts Better?<br />A<br />B<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Is...
Phase 1: After<br />Phase 1 Result:<br />30%-120% increase in conversions<br />b2bexpertseries.com<br />Traffic is Flowing...
Phase 2 - Getting Granular<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup...
Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Is...
Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Is...
Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Is...
Phase 2: Landing Pages– Now<br />5 Unique ad groups…<br />that each serve up a customized ad…<br />pointing to its own tar...
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
2. Convince Your Boss<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
Making The Business Case<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<...
The Key to Prioritizing Design Efforts<br />Model Projected Outcomes<br />b2bexpertseries.com<br />Traffic is Flowing. Mak...
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
3. Figure out where to start<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pile...
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
Modeling financial results<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup...
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
5 UX “Car Wrecks” to Avoid<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup...
5 UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your W...
5 UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />b2bexpertseries.com<br />Traff...
5 UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />  Tricky forms<br />b2bexperts...
5 UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />  Tricky forms<br /> Overdoneo...
5 UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />  Tricky forms<br /> Overdone ...
5 More UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />  Tricky forms<br /> Over...
5 More UX “Car Wrecks” to Avoid<br />  Poor visual hierarchy<br />  Hidden calls to action <br />  Tricky forms<br /> Over...
Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO...
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO...
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Traffic is flowing. make sure your website isn’t a ten car pileup!

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When traffic hits your website, does it move along a logical route to a mutually beneficial destination? Or, is your website creating road blocks and dead ends, frustrating your customers and costing you lost leads and revenue?

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  • Too much is bolded.
  • Divide this content up into subsections with section headings that identify the topic of the subsection.Bulleted lists not as appropriate for entire paragraphs of text.
  • Table format, especially with all of the horiz/vertical rules, makes it difficult to scan through this list. Suggest making subsections on the page with visually distinct section headings.
  • This CTA does stand out, but isn’t particularly compelling. More about mobile what?
  • Page 1 of 5 – stands out and looks like a buttonFree Report – A free report of what? “Pop-in here”? Get Your Report button totally blends in to the background – very little to draw the visitor’s attention over hereImages in bottom right – visually salient; they’re going to attract attention – the top four are “links”, but they are just # anchors that jump back to the top of the page. The people are not linked (there is a text link to the “Team” further down). This brings up the issue of affordance as well.
  • United States is the only option. State has additional options, and uses full state names – recommend using abbreviations.Why the asterisk beside the Type of Address?
  • I clicked “recalculate”, and the total didn’t change. I didn’t notice that I could now choose my shipping rate. Not doing this didn’t affect my ability to checkout.
  • Left-align labels. Country again unnecessary.Previous page told me that I could check out without registering.
  • Why are these fields “not required” (even though they actually are)?Why do the labels say Debit CardInfer card type from the number?
  • Random Flash thing that reacts with lines and shapes when you mouse over it… Interesting, but does it have *anything* to do with the site?
  • Error appears where the submit button was, which is pretty good. Doesn’t highlight error fields. **Can’t fix errors until you close the little error box!**
  • Good things to include on a 404 page – an explanation, blame yourself not the user, related content, search, links – help them find what they were looking for!
  • Other ways of creating trust – showing offices, showing people on your team, “professional” design
  • Marketing fluff – “Welcome to GroupOne Health Source!”Very company-focusedMore?
  • Traffic is flowing. make sure your website isn’t a ten car pileup!

    1. 1. Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />Thank you for joining our webinar today, for the audio please dial:Toll Free (US & Canada): 1-800-699-3715International: +1 -303-223-2690<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    2. 2. Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)<br />Guest speaker: <br />Ian Everdell<br />Usability Consultant, Mediative<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    3. 3. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    4. 4. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    5. 5. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    6. 6. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    7. 7. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    8. 8. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />Build solid test plans<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    9. 9. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />Build solid test plans<br />Test among good options<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    10. 10. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />Build solid test plans<br />Test among good options<br />Repeat 6 & 7<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    11. 11. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />Build solid test plans<br />Test among good options<br />Repeat 6 & 7<br />Retire early<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    12. 12. How to Double Your Conversion Rate<br />Convince yourself it can be done<br />Convince your boss it’s worth trying<br />Figure out where to start (Quick Wins)<br />Create a testing roadmap<br />Select the right testing platform<br />Build solid test plans<br />Test among good options<br />Repeat 6 & 7<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    13. 13. Our Process<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    14. 14. 1. Convince Yourself It Can Be Done<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    15. 15. Phase 1: Before<br />Original:<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    16. 16. Phase 1: Redesign<br />Our Redesign:<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    17. 17. Quiz- Which One Converts Better?<br />A<br />B<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    18. 18. Phase 1: After<br />Phase 1 Result:<br />30%-120% increase in conversions<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    19. 19. Phase 2 - Getting Granular<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    20. 20. Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    21. 21. Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    22. 22. Phase 2: Landing Pages– Before Granularization<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    23. 23. Phase 2: Landing Pages– Now<br />5 Unique ad groups…<br />that each serve up a customized ad…<br />pointing to its own targeted landing page<br />Book Making - Create <br />Book Making - Bind <br />Book Making - Make <br />Book Making - Template <br />Book Making - Write <br />
    24. 24. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    25. 25. 2. Convince Your Boss<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    26. 26. Making The Business Case<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    27. 27. The Key to Prioritizing Design Efforts<br />Model Projected Outcomes<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    28. 28. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    29. 29. 3. Figure out where to start<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    30. 30. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    31. 31. Modeling financial results<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    32. 32. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    33. 33. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    34. 34. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    35. 35. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    36. 36. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    37. 37. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    38. 38. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    39. 39. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    40. 40. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    41. 41. 5 UX “Car Wrecks” to Avoid<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    42. 42. 5 UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    43. 43.
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    49. 49. 5 UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    50. 50.
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    52. 52. 5 UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br /> Tricky forms<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
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    61. 61. 5 UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br /> Tricky forms<br /> Overdoneor unnecessary Flash<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    62. 62.
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    66. 66. 5 UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br /> Tricky forms<br /> Overdone or unnecessary Flash<br /> Poor error handling<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
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    78. 78. 5 More UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br /> Tricky forms<br /> Overdone or unnecessary Flash<br /> Poor error handling<br />Not creating trust<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    79. 79.
    80. 80.
    81. 81. 5 More UX “Car Wrecks” to Avoid<br /> Poor visual hierarchy<br /> Hidden calls to action <br /> Tricky forms<br /> Overdone or unnecessary Flash<br /> Poor error handling<br /> Not creating trust<br />Wrong language<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    82. 82.
    83. 83.
    84. 84. Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)<br />Guest speaker: <br />Ian Everdell<br />Usability Consultant, Mediative<br />Q&A<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    85. 85. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    86. 86. b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
    87. 87. Hosted by: <br />Bill Barnes<br />VP Business Development,Mediative<br />Guest speaker: <br />Lance LovedayFounder and CEO, Closed Loop Marketing (CLM)<br />Guest speaker: <br />Ian Everdell<br />Usability Consultant, Mediative<br />Q&A<br />b2bexpertseries.com<br />Traffic is Flowing. Make Sure Your Website Isn’t a Ten Car Pileup!<br />
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