Even though mobile marketing has been around for a few years now, many businesses are still struggling with how to fit mobile into their digital strategy.
Ultimately, mobile is no longer an option as part of a digital strategy – consumers expect your site to be mobile friendly and they expect to be able to find businesses when they perform a search on their mobile device.
When considering the integration of mobile marketing into your digital strategy, you must take into account two core pillars that will set you up for success – you must ensure that your website is both easy to navigate (User Experience) and easily found (SEO).
People are already visiting your site on a mobile device.Make sure the experience is a positive one. The experience a user has on a website may make or break an online deal. If a user visits a website and cannot find the information they’re looking for to complete a desired task, they will leave for your competitors.
Additionally, the way you access the internet on your mobile device is not the same as how you would at home on your desktop or laptop computer. The screen is much smaller and is most often operated with your finger tips. This can be a cause for frustration when trying to click on microscopic links or navigate through several pages of content.
Help people who are searching for your business, find it. The goal of search engine optimization, better known as SEO, is to improve a website’s visibility in the organic search engine results, which ultimately drives more traffic to the site. SEO is the cornerstone of any good website as the value of high visibility on a search engine results page cannot be understated. Organic search engine visibility is achieved by following a list of best practices that help search engines better match your website with the needs of search users, therefore listing them higher in the results page. SEO results do not happen overnight and it can take 3-6 months before results are seen. Search engines are also constantly making updates to algorithms, therefore SEO is an ongoing process, not a set it and forget it one-time activity.
Local SEO: It’s one thing to optimize your site for visibility in search engines. It’s another to optimize your site for visibility in local search results.
With major search engines increasingly delivering locally relevant search results to users, local SEO has seen an increase in interest among users and enterprises particularly those operating in a regional context.