Mobile Search Statistics 2013

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Mobile Search Statistics 2013:

- 1525% increase in mobile data usage forecasted between 2010 and 2015
- In 2014, more mobile phones will connect to the Internet in Canada than computers
- 1 in 4 people will get rid of their landline and only use a mobile device
- Smartphone users have almost doubled in Canada between 2010 and 2014
- 1 in 3 men and 1 in 4 women use smartphones
- 73% of smartphone users access the mobile web daily
- There are 13.4 million smartphone users in Canada
- Ontario and BC have the highest smartphone adoption rate, while Quebec has the lowest
- 3 our of 10 mobile phone users are interested in relevant information delivered to their device
- 1 in 2 mobile phone users are interested in location based content

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Mobile Search Statistics 2013

  1. 1. MOBILE SEARCH STATISTICS IN CANADA MARKET OVERVIEW CANADIANS WITH SMARTPHONES 13.4 M MOBILE IS GROWING! 14.8M 13.4M 10.9M 8.8M 7.8M 2010 2011 2012 2013 Smartphones 2014 users have almost DOUBLE in Canada between 2010 and 2014 IN 1525% 2014 Increase in mobile data usage forecasted between 2010 and 2015 1 in 4 More mobile phones will connect to the Internet in Canada than computers People will get rid of their landline and only use a mobile device by 2014 USER STATISTICS 73% 13 of smartphone users access the mobile web daily 14 in in MEN WOMEN SMARTPHONES USERS BY PROVINCE 13.4 M 30% 22% 27% 27% 30% 21% 22% 18 M $92,224 people live in Canada’s cosmopolitan areas average household income of residents living in a cosmopolitan area 1in 2 3/10 mobile phone users are interested in location based content Canadian users aged 18-34 years old mobile phone users are interested in relevant information delivered to their smartphones (Eg: COUPONS) Canadian users aged 18-34 years old YP ECOSYSTEM TOP MOBILE SEARCH CATEGORIES IN 2012 #1 RESTAURANTS 30% OF ALL SEARCHES TOP SEARCH CATEGORIES IN 2012 CATEGORY CATEGORY 01. Restaurants 11. Medical Clinics 02. Pizza 12. Chinese food 03. Beauty Salons 13. Veterinarians 04. Taxis 14. Department Stores 05. Banks 15. Tire Dealers-Retail 06. Dentists 16. Automobile Dealers 07. Car repairing 17. Building Materials 08. Hotels 18. Gas Stations 09. Lawyers 19. Motels 10. Physicians & Surgeons 20. Groceries - Retail Data source: Yellow Pages (2012) 5M people have downloaded Yellow Pages apps on their mobile devices 82% of app users either call or visit the business after their search YP MOBILE DELIVERS BUYERS 4 5 OUT OF mobile searches are followed up with a call, click or visit 7 10 OUT OF mobile follow-ups make a purchase Date source: 2012 Canadian Business Usage Study (Q3 report) SOURCES Comscore - 2013 Canada Future in Focus Report (March 2013). Cisco, (June 10, 2010). Cisco Visual Networking Forecast, 2009-2014. Quorus Consulting Group Ltd., (April 29, 2011). 2011 Cell Phone Consumer Attitudes Study. CRTC, (August 18, 2011). Navigating Convergence II. Google/IPSOS OTX MediaCT, (April 2011). The Mobile Movement. eMarketer, (June 10, 2010). Canadian Mobile. Subscriptions to Climb 20% by 2014. Yellow Pages, (2012). Canadian Business Usage Study.

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