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TextSection B: Institutions & Audiences       Grand Theft Auto IV             Production             AS Media Studies 2010...
Ownership Developer:     Rockstar North Publisher:     Rockstar Games Distributer:   Take-Two Interactive Engine:        E...
Ownership Rockstar franchise:   Rockstar North (Edinburgh)                       Rockstar Leeds                       Rock...
Platforms GTA4 is available on:   PlayStation 3 (Sony)                         Xbox 360 (Microsoft)                       ...
Intertextuality GTA4 draws heavily on the styles, narratives and themes of gangster films from the 1970s and 80s. It is al...
Technology GTA4 uses the Euphoric engine, which uses complex physics, AI technology and simulation in order to create real...
TextSection B: Institutions & Audiences       Grand Theft Auto IV             Marketing             AS Media Studies 2010 ...
Marketing GTA 4 has been marketed in a number of ways: •Cover art •Trailers, Teasers & Television advertisements •‘Real Wo...
Cover Art Look at the cover for the game. What does it say about the game and why will it appeal to its audience?         ...
Trailers & Teasers Four trailers were released in support of the game: Things Will Be Different Looking For That Something...
Trailers & Teasers There are thirteen teasers promoting the game                                        AS Media Studies 2...
‘Real World’ Promotion Interest in the game was stimulated through traditional billboards and fake police wanted posters  ...
Website GTA 4 is supported with a huge, immersive website takes the shape of Liberty City: it creates a whole city for the...
Controversy A game with such levels of violence and crime will always generate controversy in the media. Rockstar had cour...
In-Game Synergy There are lots of ‘side shows’ and additional elements to the game that reference the wider media. This is...
TextSection B: Institutions & Audiences       Grand Theft Auto IV            Distribution             AS Media Studies 201...
Distribution: Introduction Distribution occurs between Production and Consumption. Purchasing of gaming products via physi...
Distribution Analysts argue that when gamers can download games on their home PC’s distributors and retailers may disappea...
Distribution GTA 4 In pairs research the distribution pattern for GTA 4. You will need to explore the ways in which the ga...
TextSection B: Institutions & Audiences       Grand Theft Auto IV           Consumption             AS Media Studies 2010 ...
Consumption: Introduction On its first day of British release, 609,000 copies were sold – making £24.4 million. 3.7 millio...
Consumption: Introduction The game has made significant contributions to the technological developments in the way we play...
Consumption: Activities Why is GTA so popular? What is the audience appeal of video games in general What are the specific...
GTA 4 Activities  We have no covered all the information relevant to GTA 4  Use the notes, handouts and other information ...
We have no covered all the information relevant to GTA 4Use the notes, handouts and other information you have to construc...
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Gta 2010

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An outline of the production, marketing, distribution and consumption of GTA IV

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  • download here link 100% working:https://app.box.com/s/olzwnk240vfm2ir8yfdw
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    Rockstar's newest edition to Grand Theft Auto, GTA V, takes us back to Los Santos being surrounded by beaches, countryside, hills and a mountain. Being set in present day California, money is a major deal. GTA V will be released worldwide on October 2013.
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  • Lesson Outline:Resources: This PP GTA4 Booklet A3 Key Concept posters on wall Euphoric video (linked to through Euphoric image on slide 6) History of the franchise video (link through GTA logo on slide 6)Structure: Go through the PP to generate discussion and note-taking Ask students which of the key concepts each slide relates to and guide their note-taking Screen History of GTA Franchise video (warning: some bad language and violence) Make notes and relate to key concepts
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Horizontal and vertical integrationThe hierarchical nature of ownershipThe international nature of media companies (but Take 2 is American)
  • Relate to:Technical convergenceCross-media ConvergenceOwnershipImportance of technology for modern media companies(also cast forward to MARKETING &DISTRIBUTION)
  • Relate to: Synergy (also cast forward to MARKETING)
  • Relate to:Importance of technology(also cast forward to MARKETING &CONSUMPTION)
  • Lesson Outline:Resources: This PP GTA4 Booklet A3 Key Concept posters on wall Euphoric video (linked to through Euphoric image on slide 6) History of the franchise video (link through GTA logo on slide 6)Structure: Go through the PP to generate discussion and note-taking Ask students which of the key concepts each slide relates to and guide their note-taking Screen History of GTA Franchise video (warning: some bad language and violence) Make notes and relate to key concepts
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Lesson Outline:Resources: This PP GTA4 Booklet A3 Key Concept posters on wall Euphoric video (linked to through Euphoric image on slide 6) History of the franchise video (link through GTA logo on slide 6)Structure: Go through the PP to generate discussion and note-taking Ask students which of the key concepts each slide relates to and guide their note-taking Screen History of GTA Franchise video (warning: some bad language and violence) Make notes and relate to key concepts
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Lesson Outline:Resources: This PP GTA4 Booklet A3 Key Concept posters on wall Euphoric video (linked to through Euphoric image on slide 6) History of the franchise video (link through GTA logo on slide 6)Structure: Go through the PP to generate discussion and note-taking Ask students which of the key concepts each slide relates to and guide their note-taking Screen History of GTA Franchise video (warning: some bad language and violence) Make notes and relate to key concepts
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Relate to:Cross-media convergenceHorizontal and vertical integrationThe hierarchical nature of ownershipDeveloper/publisher relationship
  • Transcript of "Gta 2010"

    1. 1. TextSection B: Institutions & Audiences Grand Theft Auto IV Production AS Media Studies 2010 1
    2. 2. Ownership Developer: Rockstar North Publisher: Rockstar Games Distributer: Take-Two Interactive Engine: Euphoria (developed by Natural Motion) AS Media Studies 2010 2
    3. 3. Ownership Rockstar franchise: Rockstar North (Edinburgh) Rockstar Leeds Rockstar London Rockstar Lincoln Rockstar San Diego Rockstar Toronto Rockstar Vancouver Rockstar Japan Owned by: Take-Two Interactive Also own 2K Games AS Media Studies 2010 3
    4. 4. Platforms GTA4 is available on: PlayStation 3 (Sony) Xbox 360 (Microsoft) Windows PC (Microsoft) AS Media Studies 2010 4
    5. 5. Intertextuality GTA4 draws heavily on the styles, narratives and themes of gangster films from the 1970s and 80s. It is also influenced by more recent television shows and films. Music in the game comes mainly through 19 in game radio stations, playing more than 200 tracks, from artists as diverse as The Stooges, Bathory, Celtic Frost, Iron Maiden, John Coltrane, Miles Davis, Gil Scott Heron, Kanye West and John Legend A raft of actors and musicians were drafted in to voice act the characters. Michael Hollick, who played Nico Bellic was paid $100 000 for his part in the game. AS Media Studies 2010 5
    6. 6. Technology GTA4 uses the Euphoric engine, which uses complex physics, AI technology and simulation in order to create realistic, on-the-fly movement. The company claim its advanced system means that characters ‘learn’ from experiences and react differently to each situation AS Media Studies 2010 6
    7. 7. TextSection B: Institutions & Audiences Grand Theft Auto IV Marketing AS Media Studies 2010 7
    8. 8. Marketing GTA 4 has been marketed in a number of ways: •Cover art •Trailers, Teasers & Television advertisements •‘Real Word’ Promotion that blurs the lines between the game’s reality and the real world •Website •Controversy •In game synergy AS Media Studies 2010 8
    9. 9. Cover Art Look at the cover for the game. What does it say about the game and why will it appeal to its audience? AS Media Studies 2010 9
    10. 10. Trailers & Teasers Four trailers were released in support of the game: Things Will Be Different Looking For That Something Special Move Up Ladies Good Lord, What Are You Doing? (AKA Everyone’s a Rat) http://www.youtube.com/watch?v=evM8Dlssf2A http://www.youtube.com/watch?v=joW1U_uzjjc AS Media Studies 2010 10
    11. 11. Trailers & Teasers There are thirteen teasers promoting the game AS Media Studies 2010 11
    12. 12. ‘Real World’ Promotion Interest in the game was stimulated through traditional billboards and fake police wanted posters AS Media Studies 2010 12
    13. 13. Website GTA 4 is supported with a huge, immersive website takes the shape of Liberty City: it creates a whole city for the visitor to explore. Go tp http://www.rockstargames.com/IV/ and have a look around at the end of this presentation AS Media Studies 2010 13
    14. 14. Controversy A game with such levels of violence and crime will always generate controversy in the media. Rockstar had courted such controversy with a previous release (Bully), but the outrage that preceded and followed GTA 4’s release created a lot of free marketing for the game. How might such controversy encourage sales? AS Media Studies 2010 14
    15. 15. In-Game Synergy There are lots of ‘side shows’ and additional elements to the game that reference the wider media. This is known as synergy: the process of media texts referencing each other. In the case of GTA4, the media texts, products and organisations that are referenced are all fictional, but the effect is to further enrich the immersive and real nature of the game AS Media Studies 2010 15
    16. 16. TextSection B: Institutions & Audiences Grand Theft Auto IV Distribution AS Media Studies 2010 16
    17. 17. Distribution: Introduction Distribution occurs between Production and Consumption. Purchasing of gaming products via physical media such as CD & DVD. Increased use of the internet has led to on-line distribution of videogames. Retail services such as Download.com have allowed players to purchase and download large games via the internet, that otherwise would only be available on DVD. AS Media Studies 2010 17
    18. 18. Distribution Analysts argue that when gamers can download games on their home PC’s distributors and retailers may disappear. Developers’ and Publishers’ profit margins would explode as there would be no need for the middlemen. Games would become cheaper to produce. Third generation mobile phones and Interactive TV services offer more ways to sell products AS Media Studies 2010 18
    19. 19. Distribution GTA 4 In pairs research the distribution pattern for GTA 4. You will need to explore the ways in which the game gets to the audience, including platforms, DLC and online options What are the advantages of these distribution methods for the game’s developer, publisher and distributer? What are the advantages for the consumer? Present your research in a visible way (either electronically or as a poster) AS Media Studies 2010 19
    20. 20. TextSection B: Institutions & Audiences Grand Theft Auto IV Consumption AS Media Studies 2010 20
    21. 21. Consumption: Introduction On its first day of British release, 609,000 copies were sold – making £24.4 million. 3.7 million copies of the game were sold worldwide on its first day of sales. 6 million copies were sold in the first week of release, generating $500 million The game cost £50 million to produce, so in one day it recouped almost half of its budget from UK sales alone AS Media Studies 2010 21
    22. 22. Consumption: Introduction The game has made significant contributions to the technological developments in the way we play games. It’s free roaming location and sandbox structure mean that players can fully immerse themselves in the games environment, completing missions if they want to or just taking a stroll around the city. In many ways this is typical of the video game industry and its vanguard role in audience interaction. The high levels of editability, control and immersion that are increasingly typical of games are also what other media sectors are trying to achieve. AS Media Studies 2010 22
    23. 23. Consumption: Activities Why is GTA so popular? What is the audience appeal of video games in general What are the specific elements of Audience appeal in GTA4? Gameplay How can GTA 4 be played? How has multiplayer options and DLC changed the way we play? How does this type of consumption illustrate wider trends in media consumption? Include discussion of technology, interactivity, access, convergence, etc. AS Media Studies 2010 23
    24. 24. GTA 4 Activities We have no covered all the information relevant to GTA 4 Use the notes, handouts and other information you have to construct a detailed essay plan for the question below. Put your notes together as a powerpoint that uses images, diagrams, and other memory aids. Make sure you specifically address the areas raised in the question AS Media Studies 2010 24
    25. 25. We have no covered all the information relevant to GTA 4Use the notes, handouts and other information you have to construct a detailed essayplan for the question below.Put your notes together as a powerpoint that uses images, diagrams, and other memoryaids.Make sure you specifically address the areas raised in the question
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