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Trends And Strategies In The Creative Industries
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  • 1. Trends and Strategies in the Creative Industries Elske Joustra Sanne Jansen Stefanie van der Flier Priscilla Bossaert
  • 2. Hypotheses
    • “ Peer production of content will structurally alter production processes in the magazine industry”
  • 3. Technical developments
  • 4. New Media
  • 5. Peer production
  • 6. Non-proprietary
  • 7. Copyright
  • 8. Value of content
  • 9. Examples
  • 10. Blogosphere
  • 11. Elle Blog
  • 12. Social Networks
  • 13. Glamour
  • 14. Online communities
  • 15. Mixing Bowl
  • 16. Users  Producers
  • 17. Immersion
  • 18. Virtual Dressing Room
  • 19. Conclusion
  • 20. Questions?