Powerpoint Trends - Stefanie
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Transcript

  • 1. Glossy magazine
  • 2. Research question
    “Have digital interactive media influenced and reinvented the structure of the classic magazine format?”
  • 3. Research
    What are the features of a classic magazine?
    What kind of influence do new media have on the classic magazine?
    What are the advantages of new media?
    How can the magazine industry use new media?
  • 4. Classic magazine
    Mass media
    Periodical
    Variety of articles
    Print
    Financedby:
    circulation
    advertising
  • 5. Classic magazine
    Producer  consumer
  • 6. Classic magazine
    No needfor a internet/computer/mobile phone
    Reading from print paper is more convenient
    The content is of higherquality
  • 7. Influencenew media
    Tensionbetween print an online magazines
    New media?Enrichtentorreplacement?
  • 8. Influencenew media
    Decreasingrevenues
    Decline ad pages
  • 9. Influencenew media
  • 10. Advantagesnew media
  • 11. Advantagesnew media
  • 12. Advantagesnew media
    Attractingadvertisers
    cheapway of communicatingwithaudience
    track impact of messages
    E-commerce
  • 13. Classic magazine and new media
  • 14. Classic magazine and new media
    Mobile wireless (HEARST magazine)
    Tablet (SportsIllustrated)
  • 15. Classic magazine and new media
  • 16. Conclusion
    It is notlikelythat the print magazine willdissapearverysoon, even though the industry is changing.
    New media offer a wide range of options to enrich the print magazine.
  • 17. Empirical research
    Focus groups
    Peoplefrom target groups
    Peoplewithtechnologicalexpercience
  • 18. Recommendation
    Seenew media as anopportunity, soinvest
    Create cross media packages
    Don´t lose the print magazine, butintegratenew media in the current business model
  • 19. Recommendation
  • 20. Questions?