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Oma ratecard 2012 (1)
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Oma ratecard 2012 (1)

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OMA RC

OMA RC

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  • 1. 247 years on, 0ld Moore’s Almanacstill tops the bill with over 40,000 copies sold in 6 months for 2011
  • 2. Old Moores Almanac is one of Ireland’s oldest andlongest running publications for 247 years and stillgoing strong since 1764 and to this day still enjoys areadership of approximately 250,000 with copy sales inexcess of 45,000 year in year out.The following is a list of contents that may sparkyour interest and offer you an opportunity toadvertise your product or service to a very largeand diversified audienceFarmstays/diversifying the core • farmbusiness Alternative energy• Woodlandsof Ireland• Fishing and fish farming• Agri-software and gadgets • HorseracingSyndicates• Biofuels in 2011• The latest infarm machinery• Rural real estate• Organicfarming• Farm Management consulting •Accounts/tax advice • Futuristic Farming•Holiday at home and the waterways •of Ireland Banking/insurance for agri-business• Household hints• 4x4 vehicles •Education for agricultural careers•As well as Old Moores Almanac being an excellent readand point of reference for many subjects.It’s predictions both economic and sporting are eagerlychallenged each year but never the more conventionaldata such as tides, moon phases etc.
  • 3. Old Moore’s Almanac Rates 2012Advertising RatesFull Page €1250Half Page €695Quarter Page €450Eighth Page €350Special PositionsOutside Back Cover €1,850Inside Front Cover €1,550Inside Back Cover €1,550Centre DPS €2,950Technical SpecificationsSize and Finish A5 portrait We accept artwork in Apple Macintosh compatible format, as an InDesign Document with all images and fonts. We can also accept documents in high resolution Adobe Acrobat PDF CMYK format. Please ensure that all image resolutions are 300 ppi or higher.Height x WidthA5 Portrait Finish size: 210mm x 148mmBleed all round 216mm x 154mmType area 190mm x 128mmHalf Page Landscape Finish size: 90mm x 128mmThird Page Landscape Finish size: 63mm x 128mmQuarter Page Portrait Finish size: 90mm x 60mmQuarter Page Landscape Finish size: 43mm x 128mm All rates shown exclude VAT. Please contact sales on 01 437 1164/63 or oma@ireland.com
  • 4. TERMS AND CONDITIONS1. Every advertisement placed and accepted for publication is subject to the conditions set out hereunder.2. Subject as hereinafter provided, the advertisement will appear in the Publication indicated, published by OMA (‘the Publisher’), on condition thatthe Publisher does not object to publishing the whole or any part of such advertisement.3. The Advertiser and his advertising agent, if any, to the extent permissible by law, each indemnify the Publisher, Proprietor and employees ofthe Publisher against all costs, expenses, claims, demands, damages and losses of any kind wholly or partially attributable to or arising out ofacceptance for publication of any advertising material.4. The Publisher shall have the right to delete the whole or any part of the advertisement without prior notice to the Advertiser and (on making anyrefund as shall in the opinion of the Publisher be equitable in respect of the whole or any proportion of any fee paid hereunder by the Advertiser)shall have no liability whatsoever to the Advertiser in respect of such deletion.5. The Advertiser may, at any time, by notifying the Publisher in writing not less than twenty-eight days prior to the copy date, as indicated on therate card already furnished, have all or any of the advertisement omitted from the Publication. On the giving of such notice the Publisher will refundto the Advertiser any fee paid by the Advertiser. Any cancellation received after that date will be charged in full whether or not the advertisementappears in the Publication for which it was ordered.6. Without prejudice to the generality of the foregoing, the Publisher shall not be liable to the Advertiser for any damages whatsoever resultingfrom failure to include all or any of the advertisements referred to herein in the Publication, nor from any errors whatsoever in the advertisementprinted in the Publication, where such damages would exceed 10% of the fee charged.7. The Publisher shall not be liable to the Advertiser for any loss of profits or for any other consequential loss, damage, or expenses howsoevercaused, nor shall the Publisher be liable to the Advertiser in respect of any omission from the Publication.8. The Advertiser shall pay to the Publisher the total price as set out in the rate card already furnished for the advertisement in the Publication. If theAdvertiser should fail to pay any amount due to the Publisher on the due date thereof, the Publisher shall have the right to cancel this agreementwithout notice.9. The Publisher shall have the right to reject all or any advertisements or any entry in the Publication and give no guarantee of any kindwhatsoever as to the position in the Publication of the advertisement.10. The parties hereby agree that this agreement in writing is the entire agreement that exists between the parties in relation to this matter, and thatall prior representations, warranties, undertakings or understandings of any kind whatsoever are hereby expressly excluded. Neither the Publishernor the Advertiser shall be bound by any agreement or understanding not expressed herein.11. The Publisher shall not be liable to the Advertiser in respect of any failure to carry out or delay in the carrying out any of the Publisher’sobligations hereunder attributable to any cause of whatever nature outside the Publisher’s reasonable control.12. With effect from the date of the publication of the next issue of the Publication, this agreement cancels and supersedes all or any previousagreements between the Advertiser and the Publisher in respect of advertising appearing in the Publication.13. This Agreement shall not be binding on the Publisher until the same has been accepted and executed for and on behalf of the Publisher.14. This Agreement shall be deemed to have been made in the Republic of Ireland and shall be governed and construed in accordance with thelaws of the Republic of Ireland. The Advertiser irrevocably and unconditionally submits itself to the jurisdiction of the Courts of the Republic ofIreland in respect of all disputes arising out of this Agreement. Any claim payable hereunder shall be paid in Ireland in Euro.15. The provisions of Section 39 of the Sale of Goods and Supply of Services Act 1980 are expressly excluded from this contract.16. Every advertisement is accepted for publication by the Publisher on the basis that the Advertiser and the advertising agent or any otherperson who solicits the advertisement warrants to the Publisher that the advertisement and its contents are true and correct in all respects andare in no way likely to mislead or deceive and thereby cause loss, damage or injury to members of the public to a material degree so as to be incontravention of Section 8 of the Consumer Information Act, 1978.CONTRACT AND COPY REGULATIONS1. Agency and Advertiser shall indemnify Mac Communications (‘the Publisher’) against any damages and related expenses(including legal fees) arising from the publication of the advertisement.2. The Publisher shall have no liability for failure to execute accepted advertising orders.3. The Publisher reserves the right to cancel any advertising order or reject any advertising copy at any time prior to press date, whether or not theorder or copy has already been accepted or acknowledged.4. Position cannot be guaranteed.5. The Publisher is not responsible for errors in advertisements.6. Every advertisement is accepted for publication by the Publisher on the basis that the Advertiser and the Advertising Agent warrant that theadvertisement and its contents are true and correct and are in no way likely to mislead or deceive and thereby cause loss or damage or injury tomembers of the public.7. A commission will only apply to Advertising Agencies recognised by IAPI.8. Space costs in Ireland are quoted excluding VAT, which will be charged at the rate applicable on the date of issue.

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