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Which Way Now? Chris Maples, Microsoft

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In this presentation, Chris Maples talks from the media owner perspective, reminding us that the fundamental purpose of good media placement is still to put the right ad in front of the right person, ...

In this presentation, Chris Maples talks from the media owner perspective, reminding us that the fundamental purpose of good media placement is still to put the right ad in front of the right person, in the right environment and at the right time. Chris admitted that 99.9% of all online display advertising is direct response-led and that this has become a self-fulfilling and limiting process, but implored clients and agencies to work more collaboratively with media owners.

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  • And it’s across the devices.A new touch interface built from the group up

Which Way Now? Chris Maples, Microsoft Which Way Now? Chris Maples, Microsoft Presentation Transcript

  • “A cynic is a man who knows the price of everything and the value of nothing”