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Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
Real Time Advertising: The Guardian, The changing face of the programmatic publisher
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Real Time Advertising: The Guardian, The changing face of the programmatic publisher

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The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian …

The changing face of the programmatic publisher, by Tim Gentry, Revenue Director, The Guardian

Presented at MediaSense's #realtimerev event in London, May 2014
www.media-sense.com

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  • 1. ARE ADVERTISERS READY FOR THE REAL-TIME REVOLUTION? HOW REAL-TIME ADVERTISING IS CHANGING MEDIA #REALTIMEREV
  • 2. 2guardianmedia audiences not platforms 22 Programmatic Journeys Tim Gentry, Global Revenue Director.
  • 3. 3 Our open approach to journalism Digital first, collaborative & Open Journalism
  • 4. 4 Agenda setting journalism
  • 5. 5 Attracting the Progressives Valuable audiences
  • 6. 6 The growth of Programmatic spend
  • 7. 77 Evolution of Programmatic
  • 8. 8 Evolution of Programmatic Ad Formats Data Targeting Context Cross platform vs. solus desktop Native & Social Media
  • 9. 9 Guardian Response +
  • 10. 10 Guardian Labs
  • 11. 11 Engagement & Activation The Guardian Audience The Progressives Labs & ANP Based Campaigns Attract different segments of the Progressive audience Guardian Provide Data to Trading Desks These audiences are amplified across 3rd party sites
  • 12. 1212 Future Challenges The future of programmatic
  • 13. 13 Future Challenges Audiences not platforms Winner Research and Insight Award Winner Multiscreen research award Powered By: Modelled To:
  • 14. 14 Future Challenges Understanding our reader’s habits and behaviour
  • 15. 15

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