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Real Time Advertising: Google, How technology and data powers real-time advertising

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How technology and data powers real-time advertising, by Tim Gentry, The Guardian. …

How technology and data powers real-time advertising, by Tim Gentry, The Guardian.

Presented at MediaSense's #realtimerev event in London, May 2014.
www.media-sense.com


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  • 1. Google Confidential and ProprietaryGoogle Confidential and Proprietary ARE ADVERTISERS READY FOR THE REAL-TIME REVOLUTION? HOW REAL-TIME ADVERTISING IS CHANGING MEDIA #REALTIMEREV
  • 2. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange
  • 3. Google Confidential and ProprietaryGoogle Confidential and Proprietary Technology to automate processes Insights to improve results Programmatic Definition
  • 4. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic is embedded in your business
  • 5. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Just in Time Improves Return on Investment
  • 6. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Electronic POS Improves Insights
  • 7. Google Confidential and ProprietaryGoogle Confidential and Proprietary Yield Management Automates Trading Source: eMarketer, Total Media Ad Spending Worldwide by Region, April 2013
  • 8. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic is embedded in your business
  • 9. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Programmatic Integration
  • 10. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 1 Weighted Campaigns
  • 11. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 2 Offline Integration
  • 12. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Scenario 3 Media Ratings
  • 13. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Technology People Data Programmatic Success is the flow of three components T P D
  • 14. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary CREATIVE SEARCH SOCIAL DISPLAY ANALYTICS T P D
  • 15. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary CREATIVE SEARCH SOCIAL DISPLAY ANALYTICS T P D CRM 3rd Party A Solid Technology Base gives you a single view of the consumer
  • 16. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Data Collection gives you actionable audience insights T P D Owned Acquired Earned
  • 17. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary People Power tearing down the organisational silos Search Display Video T P D
  • 18. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Technology People Data Programmatic Success is the flow of three components T P D
  • 19. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Use a technology base that gives you a single view of the consumer Collect the available data and own what’s yours Tear down the organisational silos
  • 20. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange