Real Time Advertising: Google, How technology and data powers real-time advertising

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How technology and data powers real-time advertising, by Tim Gentry, The Guardian.

Presented at MediaSense's #realtimerev event in London, May 2014.
www.media-sense.com

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Real Time Advertising: Google, How technology and data powers real-time advertising

  1. 1. Google Confidential and ProprietaryGoogle Confidential and Proprietary ARE ADVERTISERS READY FOR THE REAL-TIME REVOLUTION? HOW REAL-TIME ADVERTISING IS CHANGING MEDIA #REALTIMEREV
  2. 2. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange
  3. 3. Google Confidential and ProprietaryGoogle Confidential and Proprietary Technology to automate processes Insights to improve results Programmatic Definition
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  19. 19. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary Use a technology base that gives you a single view of the consumer Collect the available data and own what’s yours Tear down the organisational silos
  20. 20. Google Confidential and ProprietaryGoogle Confidential and Proprietary Google Confidential and Proprietary How Technology and Data Powers Real Time Advertising Tanzil Bukhari Head of Buyer Relations EMEA, DoubleClick Ad Exchange

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