Industry survey on international pitching
by mediasense on Feb 22, 2011
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Survey among brand owners, pitch consultants and agencies ...
Survey among brand owners, pitch consultants and agencies
The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes
Findings focussed around:
- Why pitches occur
- Key success factors
- Key moments in the process
- Media buying commitments
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