Industry survey on international pitching

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Survey among brand owners, pitch consultants and agencies

The objective was to gauge industry perspectives on the key criteria for media pitches, and to identify key moments during the pitch processes

Findings focussed around:
- Why pitches occur
- Key success factors
- Key moments in the process
- Media buying commitments

Published in: Business, News & Politics
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  • Qualitative and quantitative surveyInterviews with major international Pitch ConsultantsOnline surveys with Brand Owners and Media AgenciesKey objective: What are international clients looking for when they run pitches.Key areas: Organisation, Planning, Trading and The Pitch Experience.
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