WTM. Delivers Business Showcasing the best of India It was almost a decade back when Mediascope Publicitas recognized in World Travel Market (WTM), London, an opportunity for destination, hospitality & tourism marketers to interact with editors, travel writers & publishers of leading international mediums. Since then and each year we have been arranging as a service to the Indian travel industry, a series of exclusive one – on – ones, group discussions, interviews, round tables, debates, addresses and site visits for our prestigious Indian clients. These interactions are not just casual PR meetings; they are important communication opportunities and critical in the value they generate. At WTM 2010 Mediascope Publicitas’ Travel Media Solutions team arranged for over 350 one-on-one meetings/ interviews, a vibrant and most well attended interactive session, networking cocktails and close door lunches/ dinners for clients - with over 25 leading media companies from around the world. The photographs here give a glimpse of a few of the interactions. With ITB round the corner, preparations at our end are already underway to ensure maximum value to each client. Please do let us know if we can be of any assistance to you. Marzban Patel, Chairman and Managing Director, Mediascope Publicitas India Pvt Ltd
While the post-WTM industry report is awaited, it is expected that more business was negotiated at WTM 2010 than ever before. With a £ 165 million expansion of the host venue, Excel, the number of exhibitors and visitors was much higher. “The industry’s clear desire to conduct business comes despite the many hurdles and challenges, as it emerges out of the globaldownturn of the past three years”, says Fiona Jeffrey, chairperson, WTM. There were over 150 participants from India, including top officials from variousstate tourism boards, hotels and tour operators. The Indian delegation was led by 1Mr. R.H. Khwaja, Secretary, Tourism, and Mr. Anand Kumar, Joint Secretary, Tourism.Other members included Mr. Jagdish Chander, Director, India Tourism, London,Ms. Neela Lad, Assistant Director-General, India Tourism, New Delhi. Also presentwere State Tourism Ministers, Mrs. Geeta Reddy from Andhra Pradesh, Mr. NilkanthHalarnkar from Goa and Mr. Nawang Rigzin from Jammu & Kashmir. 2 Some Indian states like Kerala, Karnataka and Rajasthan had exclusive standsshowcasing their fascinating destinations. Leading hotel brands such as Taj Hotels,ITC Hotels, Leela, The Park, Claridges and Imperial were present with independentdisplays. So too were trade partners including Cox and Kings, TCI, Kuoni DestinationManagement and Le Passage to India. 3 The India Pavilion showcased ‘Colours of India,’ depicting the vibrant culture andheritage of the country. In sync with the theme, the pavilion was decorated withimages of places of tourist interest, especially those linked to culture and heritage. 45 6
7 81 Mr. R. H Khwaja, Secretary, Tourism, Mr. Anand Kumar, Jt. Secretary Tourism with Simon Leadsford, Shah, Director, Jammu & Kashmir, Dr. Venu, Secretary, Tourism Kerala, Mr. Vivek Nair, Vice Chairman Publishing Director and Laura Grayley, Sr. Account Manager Conde Nast Traveller, UK and Managing Director of The Leela Group and other distinguish guests at the inauguration of India2 Project Go Goa: Mr. R. H Khwaja, Secretary Tourism, Mr. Anand Kumar, Jt. Secretary Tourism, Pavilion at WTM. Mr. Jagdish Chander, Director, India Tourism, London with Mr. Nilkanth Halarnkar, Minister of Tourism 6 Mr. Nilkanth Halarnkar, Minister of Tourism and Dr. Prafulla Hede, Coordinator, NPC in Goa with Maura & Swapnil Naik, Director, Goa Tourism Egan, Editor, T Travel & Seth Rogan, VP Advertising, New York Times3 Branding Kerala, Dr. Venu, Secretary, Kerala Tourism with T.K. Harshan & Roy Mathew of Stark 7 Mr. R. H Khwaja, Secretary Tourism, Mr. Anand Kumar, Jt. Secretary Tourism, Mr. Jagdish Chander, Communications Director, India Tourism, London with Siebi Heinken, Editor, Nicole Schostak, Ad Director & Christian4 Dr. J. Geeta Reddy, Minister for Information and Tourism with her husband Mr. Reddy on her right and Liesegang, Ad Sales Manager, National Geographic Deutschland Mr. Jayesh Ranjan, Secretary, Tourism Dept 8 It’s Food & Wine time at ITC: Abha Dayal, General Manager- Corporate Relations, ITC Hotels,5 Mr. R. H. Khwaja, Secretary Tourism, Mr. Anand Kumar, Jt. Secretary Tourism, Mr. Jagdish Chander, Abinash Manghani, Head Sales & Marketing, Fortune Hotels, Sunil Sikka, Head Marketing & Business Director, India Tourism, London with Mr. Anil Verma, Minister Economic, High Commission of India, Development, Welcome Heritage with Jen Murphy, Travel Editor, Christina Grdovic, Baltz Publisher, London, Mr. Nawang Rigzin Jora, Minister for Tourism and Culture, Mr. Nasir Aslam Wani, Minister Michelle Imbrogno Miller, Advertising Director, Travel Food & Wine and Rachna Gulati, Vice President, of State Housing & Urban Development, PHE, Tourism and Revenue & Relief & Mr. Farooq Ahmad Travel Media Solutions, Mediascope Publicitas India AMerIcAn expreSS AT InDIA STAnD n Editors from American Express Publishing USA, with titles ‘India Express: A food tour from Calcutta to New Delhi’ specialising in luxury, travel and epicurean subjects visited was well-received. the India stand: • Departures – Andrew Sessa, an expert on India, had • Travel + Leisure, News Editor, Luke Barr met officials contributed to Departures’ award-winning, dedicated from the Tourism Ministry, hotels and State tourism issue INDIA NOW, in October 2008. boards. • Executive Travel – Editor Janet Libert announced the • Food & Wine, Travel Editor, Jen Murphy. Her article, launch of an India-dedicated issue in September 2011.AmericAn express publishing cocktAil pArtyTo celebrate the travel industry’s presence at WTM, American Express Publishing hosted a cocktail for their partners from aroundthe globe. It gave Indian partners an opportunity to interact with the editors of Travel + Leisure, Food & Wine, Departures and Executive Travel.Mr. Rajiv Kaul, President, The Leela Palaces, Hotels & Resort & Mr. Vivek Nair Vice Chairman and Mr. Vijay Wanchoo, Sr. Vice President & General Manager with Mr. Luke Barr News Editor Travel +Managing Director of The Leela Group with Mr. Ajoy Misra, Sr. Vice President Sales & Markting, Leisure USATaj Hotels, Resorts & Palaces
cnT, uK Forum at The Atheneaeum 1 2 3 4 5 1 Mr. R. H Khwaja, Secretary, Tourism, in conversation with Mr. Ajoy Misra, Sr. Vice President, Sales & Marketing, Taj Hotels, Resorts & Palaces 2 Vijay Dewan, Managing Director & Rohit Arora, Director Sales, The Park Hotel with Simon Leadsford, Publishing Director, Conde Nast Traveller, UK 3 Abha Dayal, General Manager- Corporate Relations, ITC Hotels with Mary Claire of Taj Hotels, Resorts & Palaces 4 Jagdish Chander, Director, India Tourism, London with Mehera Dalton, Managing Director, Greaves Travel 5 Session begins - discussion in progress 6 Mr. R. H Khwaja, Secretary Tourism, Mr. Anand Kumar, Jt. Secretary, Tourism with Simon Leadsford, Publishing Director 6 7 7 Mr. Anand Kumar, Jt. Secretary, Tourism, with Mr. Philip Hamilton Grierson, Markeitng Director, Cox & Kings, UK SpecIAl AnnounceMenTS & MeeTIngS AT WTMconde nAst trAveller, uk Forum n National Geographic Deutschland – Editor Siebo Heinken,n Conde Nast Traveller UK, the authority on travel in the UK market, shared plans of launching a Collectors’ Edition on World Heritage sites in India. The special edition is likely to be launched during ITBlaunched its annual supplement, India: Land Of Incredible Contrasts, 2012.to coincide with WTM. n Vanity Fair, UK, is poised to launch its annual travel supplement An interactive session was organised for India Tourism by Conde in April 2011. It will be edited by Victorial Mather, the renownedNast Travelller, UK. Leading UK based tour operators and PR companies travel journalist and expert on India.were among those invited to the event to share their perception on n Lars Neilson, Editor-in-Chief, Geo Saison interacted with tourismbrand Incredible India and to assist in introducing better marketing boards and hotels.tools in the UK. The session was presided over by Simon Leadsford, n Kerry Smith, Editor, High Life and Maura Egan, Travel Editor, TPublishing Director, Conde Nast Traveller alongwith the Secretary and Travel from The New York Times, were among the prominent editorsJoint Secretary, India Tourism and Editor-in-Chief, Sarah Miller. who visited the India stand at the World Travel Market in London.