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Mediascope Company Profile

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Mediascope is a multi-disciplinary design studio that works with you to build a lasting and reciprocal relationship between your brand and its clients. ...

Mediascope is a multi-disciplinary design studio that works with you to build a lasting and reciprocal relationship between your brand and its clients.

We are the artists and designers that hand craft a compelling brand across a full spectrum of marketing needs.

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    Mediascope Company Profile Mediascope Company Profile Presentation Transcript

    • Agency Credentials June 2014
    • | 3 |Mediascope’s Credentials Mediascope | Agency Credentials | Contents I. Who we are? 4-7 II. Services. Some of Mediascope’s projects 8-110 1. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc 8-28 2. Consumer activations 29-44 3. PR & Events 45-60 4. Conceptual Outlets / Tailored branding / Special projects 61-73 5. Interior architecture (pubs, etc.). Architectural design, production, implementation 74-93 6. Brand strategy and creation 94-110 Contents
    • | 4 |Mediascope’s Credentials In advertising, as it is in life, nothing is coincidental. Everything has a scope and a Mediascope. Our clients’ results have been permanently the unique barometer for Mediascope’s market value. Among our clients and partners we are mentioning: Ursus Breweries, P&G Balkans, Audi, Dobrogea Group, Jolidon, L’Oréal, SPIT, Codecs, Geplast, Capital Partners. More than 9 years ago, Mediascope started to develop projects for the following advertising categories: ATL / BTL, digital, PR & events. The established work process, that guides our Mediascope teams, guarantees the respect of the stages: (1) research and strategy planning; (2) brand development and brand expression; (3) development, production but also efficient implementation of the communication materials and promotions through all planned distribution channels; (4) evaluation and projects’ adaptation to market reality and business needs. Some of the projects that Mediascope exclusively developed and became leaders in the Romanian pub environment: Beraria Ciucas, and the new concept for Curtea Berarilor Timisoreana. Who we are Mediascope | Agency Credentials | Who we are
    • | 5 |Mediascope’s Credentials It all started from an idea, then visual and architectural plans developed, interior and exterior designs were produced and implemented, leading to event organization and the official opening evenings. Pubs results and consumers satisfaction were monitored and improved with our help. We have planned, produced and implemented campaigns for brands such as: Timisoreana, Ciucas, Ursus, Ursus Cooler, Peroni, Redd’s, Grolsch, Timisoreana Bruna, Azuga, Pilsner Urquell, Audi, L’Oréal, Dobrogea Group and many more. Majority of the projects are from commercial categories. Nevertheless, we have decided to involve in the social activities as well. “Ocroteste delfinii” and “Muzeul Bisericii Sfantul Silvestru” are part of our social work. It is well known that there is an invisible and, yet, strong connection between the brand and its consumers. Mediascope creates and maintains this connection. We are ready for your challenges! Mediascope | Agency Credentials | Who we are
    • | 6 |Mediascope’s Credentials Services that our teams provide: • In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc; • Consumer activations; • PR & Events; • Conceptual Outlets / Tailored branding / Special projects; • Interior architecture (pubs, etc.). Architectural design, production, implementation; • Brand strategy and creation; Mediascope | Agency Credentials | Services
    • | 7 |Mediascope’s Credentials Mediascope | Agency Credentials | Clients Some of the clients, partners:
    • | 8 |Mediascope’s Credentials 1. In-store tailored POSMs Concept development and internal production capabilities: metal, plastic, wood, glass etc Mediascope | Agency Credentials | In-store tailored POSMs
    • | 9 |Mediascope’s Credentials (1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented serving guides for tapster and staff. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries Draught Program [1/2] 1 5 2 6 3 7 4 8
    • | 10 |Mediascope’s Credentials (9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and serving guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries Draught Program [2/2] 9 10 11 12 13 14 15 16
    • | 11 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Pampers - Baby Care Center (20 outlets, Balkans market) (1) “Baby Care Center” for hyper-market and supermarket stores; (2) End-cap and isle category management & branding; (3) Wobbler decoration; (4) “Baby Care Center” for OTC; (5) Header of isle’s shelves; (6) Height meter for babies. 1 2 3 4 5 6
    • | 12 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Timisoreana – National Consumer Promotion (1) Neck ring for 2L PET; (2) Concept, claim, key-visual; (3) End-cap deco with cutout sides and header; (4) Secondary placement; (5) End-cap deco for Modern Trade retailers; (6) Hot spot; (7) Display in Modern Trade. 1 2 3 4 5 6 7
    • | 13 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Timisoreana - Slow Down campaign (1) Paper hot-spot for the 2,5L PET; (2) Special custom made execution: 3D wood glorifier for the regular bottle; (3) Wobbler; (4) Barrel display for Modern Trade retailers; (5) “Beer history book display” – exterior view; (6)End-cap deco; (7) “Beer history book display” – interior view. 1 2 3 4 5 6 7
    • | 14 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Sleep&Play, Clean&Play – Balkans launch campaign (1) Cardboard stopper; (2) Counter display; (3) Promotional branded materials; (4) Wipes rack; (5) Poster with price communication; (6) Magazines insertion. 1 2 3 4 5 16
    • | 15 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Ciucas - Rural campaign (1) Concept, claim, key-visual; (2) Wall clock; (3) Urn; (4) Secondary placement; (5) Table tent with promotion details; (6) Hot-spot with regular bottle; (7) Cash tray; (8) Paper consumer bag with communication as per brand personality (quirkiness). 1 2 3 4 5 6 7 8
    • | 16 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Ciucas – National Consumer Promotion (1) Concept, key-visual; (2) End-cap deco for Modern Trade retailers; (3) Can dispenser; (4) Modern Trade pallet deco; (5) Security gates; (6) Secondary placement; (7) Table tent for ON Premise outlets. 1 2 3 4 5 6 7
    • | 17 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS – Brand re-launch (1) Assortment display; (2) Glorifier for the regular bottle; (3) Vacuumed sides end-cap deco; (4) Plastic hot-spot; (5) Illuminated pub sign; (6) Staff outfit; (7) ON Premise outlets: table tent, order notebook, branded pen. 1 2 3 4 5 6 7
    • | 18 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS - Perfect Store, Category Management [1/2] (1) 3D plan for URSUS Perfect Store Category Management; (2) Store window special execution. Mini-brewery setup with vacuumed regular bottle; (3) Bottle- shaped display for regular URSUS bottle. 1 2 3
    • | 19 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS - Perfect Store, Category Management [2/2] (4) Shelf stopper; (5) Neck-ring for RGB with price tag; (6) Perfect store mock-up; (7) Cash tray; (8) Can dispenser; (9) Shelf header. 4 7 8 9 5 6
    • | 20 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS – New Cooler line-up (1) Can dispenser; (2) Vacuumed poster; (3) Paper hot-spot for regular bottle; (4) Special hot-spot; (5) Silicone key ring pendant; (6) Wall clock; (7) Personalized candle holders for terraces; (8) End-cap deco. 1 2 3 4 5 6 7 8
    • | 21 |Mediascope’s Credentials In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc L’Oréal – Casting Crème Gloss launch (1) End-cap and shelf deco; (2) Full line-up display; (3) Shelf decoration; (4) Floor sticker; (5) Ceiling hanger; (6) Security gates and communication poster; (7) Products presenter. 1 2 3 4 5 6 7
    • | 22 |Mediascope’s Credentials Ciucas Rural Promotion 2013 - with comedian Văru’ Săndel: (1) Promotion Poster; (2) Hotspot; (3) Neckring; (4) Urn for lottery tickets; (5) Lottery tickets designed in respect of the traditional lottery; (6) Table tent; (7) Promotion mechanics explained to shop owners and staff; (8) Văru’ Săndel at awarding events. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Ciucas - Rural Promotion 2013 1 5 6 7 8 2 3 4
    • | 23 |Mediascope’s Credentials Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries – Regional Promo Campaign 1 5 6 7 82 3 4
    • | 24 |Mediascope’s Credentials (1) Rollup; (2) Leaflet; (3) Promoters ‘outfit; (4) Pallet deco for Modern Trade retailers; (5) Concept, claim, key-visual. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Selgros - Summer Grill Campaign 1 2 3 4 5
    • | 25 |Mediascope’s Credentials (1-7) Creative approach of the Grolsch in-store presence. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Grolsch – Experientialist campaign 1 4 5 6 7 2 3
    • | 26 |Mediascope’s Credentials (1) Key visual; (2) Pallet wrap; (3) Promoter stand; (4) Promotion flyer; (5,7) Wobblers; (6) Catalogue insert. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Nestlé – Cross-promotion in Cora hypermarket chain 1 2 3 4 765
    • | 27 |Mediascope’s Credentials (1 - 5) Promo materials; (6) Info brochures; (7) Calendar; (8) Notebook and pen made out of recycled paper. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Mare Nostrum NGO – “Ocroteste delfinii” 1 2 3 4 5 6 7 8
    • | 28 |Mediascope’s Credentials Information and education materials for the Bird Protection Program in the Black Sea Area (1 - 3) Folders and flyers; (4-5) Pres folder and info brochures; (6,7) Posters. In-store tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc ROSPA0076 Black Sea Area – Bird Protection Program 1 4 5 6 7 2 3
    • | 29 |Mediascope’s Credentials 2. Consumer activations Mediascope | Agency Credentials | Consumer activations
    • | 30 |Mediascope’s Credentials (1) Promoter’s outfit; (2, 4, 6) Sampling; (3, 5) Product placing. Consumer activations/creative concept, planning, production, implementation Stejar – OFF Premise sampling 1 2 3 4 5 6
    • | 31 |Mediascope’s Credentials (1) Promoter activation; (2) Interactive prize selection; (3) Consumer engagement table tent; (4) Promoter stand; (5) Consumer engagement table mat; (6)  Promoter’s outfit. Consumer activations/creative concept, planning, production, implementation Timisoreana – National Consumer Promotion 1 2 3 4 5 6
    • | 32 |Mediascope’s Credentials (1) ON Premise activation; (2) Promoter’s outfit; (3, 4) Consumer prizes (bracelet, fan brush); (5) iPad game, as part of the activation mechanism; (6) Modern Trade spider for consumer photographs; (7) In store activation corner. Consumer activations/creative concept, planning, production, implementation Timisoreana - National Football Team 1 2 3 4 5 6 7
    • | 33 |Mediascope’s Credentials (1) Shelf POSMs; (2) Concept, key visual; (3) Boat technical sketch; (4) Boat 3D design; (5) Wobbler; (6) Product dispenser. Consumer activations/creative concept, planning, production, implementation Dobrogea Group – “Faina Nr.1 in Romania” campaign 1 2 3 4 5 6
    • | 34 |Mediascope’s Credentials (1) Event setup; (2-3) T-shirt design for the promoters; (4-7) Consumers engagement moments; (8) Promotion team. Consumer activations/creative concept, planning, production, implementation Redd’s - Placebo concert 1 2 3 4 5 6 7 8
    • | 35 |Mediascope’s Credentials (1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5) Product glorifier; (6) PERONI branding. Consumer activations/creative concept, planning, production, implementation PERONI - Summer in Fratelli Mamaia 1 4 5 6 2 3
    • | 36 |Mediascope’s Credentials (1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consumer activation. Consumer activations/creative concept, planning, production, implementation PERONI - Summer in Fratelli Bucharest 1 2 3 4 5 6 7 8
    • | 37 |Mediascope’s Credentials (1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation; (3)  Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation. Consumer activations/creative concept, planning, production, implementation URSUS – Brand re-launch in ON Premise 1 2 3 4 5 6 7
    • | 38 |Mediascope’s Credentials (1-2) Self implemented activations mechanics: urn with peel-off cards; (3-4) Prizes for the self-implemented activations: T-shirts, playing cards; (5) Consumer flyer with mechanics and prizes information; (6) Table tent for ON Premise outlets. Consumer activations/creative concept, planning, production, implementation URSUS – Brand re-launch in OFF Premise outlets (activation kit) 1 2 3 4 5 6
    • | 39 |Mediascope’s Credentials (1) Street canopy close-up; (2-3) Consumer activation – close-up of artist decorating a Grolsch draught plastic glass in a creative manner, using different colors marker; (4) Promotional banner for the activation. Consumer activations/creative concept, planning, production, implementation Grolsch - Street delivery [1/2] 1 2 3 4
    • | 40 |Mediascope’s Credentials (5) Street canopy behind architect’s creation; (6) Winner of the activation; (7) Collection box for recycled plastic glasses; (8) Consumers activation; (9) Consumer activation mechanics: blackboard where you can let your creativity run free and write a motivational message for the crowd. Consumer activations/creative concept, planning, production, implementation Grolsch - Street delivery [2/2] 5 6 8 7 9
    • | 41 |Mediascope’s Credentials (1) End cap deco; (2-3) Consumer engagement; (4) Consumer prizes and mechanics driver: Grolsch bottle shaped scratch card; (5) After cashier implementation. Consumer activations/creative concept, planning, production, implementation Grolsch – Modern Trade presence 1 2 3 4 5
    • | 42 |Mediascope’s Credentials (1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this temperature target. Consumer activations/creative concept, planning, production, implementation URSUS – New Cooler line-up sampling [1/2] 1 2 3 4 5
    • | 43 |Mediascope’s Credentials (6) Supervisors outfit; (7) Level of consumer engagement; (8) Non-alcohol sampling preparation within gas stations; (9) Interactive consumer activation & data collection; (10) Hostesses running the URSUS Cooler sampling in remote areas, such as picnic areas. Consumer activations/creative concept, planning, production, implementation URSUS – New Cooler line-up sampling [2/2] 6 7 8 9 10
    • | 44 |Mediascope’s Credentials (1) Promoter stand; (2-5) Ongoing consumer activations; (6) Communication leaflet with activation details; (7) Prize for the activation: shopping vouchers (REAL); (8) Communication leaflet (Carrefour). Consumer activations/creative concept, planning, production, implementation Redd’s – Modern Trade activation, new Cranberries SKU 1 2 4 76 3 5 8
    • | 45 |Mediascope’s Credentials 3. PR & Events Mediascope | Agency Credentials | PR & Events
    • | 46 |Mediascope’s Credentials September 6th – 9th 2012, Brasov (Arena Sportiva Ion Tiriac). (1,3,4) Brand visibility POSMs; (2,5,6) Consumer activations. Consumers played games like: Wurst gladiators, Tanzen, Beer fishing, etc. - for winning attractive prizes. PR & Events Ciucas Oktoberfest 1 2 3 4 5 6
    • | 47 |Mediascope’s Credentials (1) Guests taking a picture at the end of the tour; (2) Old brewery machines with descriptive tags; (3,5) Guide of the brewery tour explaining the process; (4) Master brewer and Savoy Prince; (6) “Open Gates” event was announced to the public by a horse carriage trip in the center market of Timisoara; (7) Entrance decorations. PR & Events “Timisoreana brewery Open Gates” – Timisoara [1/2] 1 2 3 4 5 6 7
    • | 48 |Mediascope’s Credentials (8) Hostesses; (9) Welcoming decoration; (10) OOH; (11) Production of gifts – wood magnets; (12) Party setup; (13) Guiding signage inside the brewery; (14) More than 600 attendants received the “Welcome kit”. PR & Events “Timisoreana brewery Open Gates” – Timisoara [2/2] 8 9 10 11 12 13 14
    • | 49 |Mediascope’s Credentials September 14th 2012, Poiana Brasov (Alpin Hotel ). 500 attendants were entertained by MC Pavel Bartos and Horia Brenciu band, while celebrating 120 years of Ciucas history. PR & Events Ciucas gala “120 years anniversary” – Poiana Brasov 1 2 3 4 5 6 7
    • | 50 |Mediascope’s Credentials August 3rd – 5th 2012 (Paulesti park). Concept, design, production and implementation made by Mediascope for all Grolsch related elements. Festival gathered over 40 national and international artists. PR & Events Grolsch Subsonic festival [1/2] 1 2 3 4 5
    • | 51 |Mediascope’s Credentials (6) Layout for the ‘reserved’ panels near the resting area with hammocks; (7,9) branded banners; (8) hammock; (10) Grolsch headphones. PR & Events Grolsch Subsonic festival [2/2] 6 7 8 9 10
    • | 52 |Mediascope’s Credentials Ciucas Rural caravan covered more than 5.000 Ciucas consumers, in all brand’s focus areas. Awarding event and a concert show was held, in many key villages, by Varu’ Sandel, - Etno TV celebrity. Ciucas rewarded its consumers with: CDs, video cameras, vests, but also with the campaign attraction – bicycles. PR & Events Ciucas - Rural prize draw caravan 1 2 3 4 5 6 7
    • | 53 |Mediascope’s Credentials Ciucas Rural Promotion 2013 - with comedian Văru’ Săndel - Prize draws and Concerts: (1-2) Prize draws; (3, 7) Prize winners; (4) Văru’ Săndel concert, singing together with participants; (5) Poster for award events; (6) Văru’Săndel music CD offerd as a gift. PR & Events Ciucaș - Rural 2013 prize draws and concerts 1 5 76 2 3 4
    • | 54 |Mediascope’s Credentials December 1st 2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men and bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT outfit. PR & Events “Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti 1 2 3 4 5
    • | 55 |Mediascope’s Credentials 21st of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto repre- sentation; (4) Mircea Baniciu band performing on stage. PR & Events “Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara 1 2 3 4
    • | 56 |Mediascope’s Credentials 19th and 20th of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included: (1) Ducu Bertzi & Vasile Seicaru; (2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show. PR & Events “Beraria Ciucas” launch event - Brasov 1 2 3 4 5 6
    • | 57 |Mediascope’s Credentials April 5th 2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invitation; (6)  Photo frame for on the spot printed pictures. PR & Events “URSUS Cotton Pub” - Release event, Sibiu [1/2] 1 2 3 4 5 6
    • | 58 |Mediascope’s Credentials (7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11) Activations for consumers. PR & Events “URSUS Cotton Pub” - Release event, Sibiu [2/2] 7 8 9 10 11
    • | 59 |Mediascope’s Credentials (1) Flyer/invitation; (2) Poster drawn by invited artist Nilu Crocodilu ; (3) Outdoor ad; (4) Custom designed pins; (5) Beer mat with script - entry form of the competition. (6) Competition box for scripts. PR & Events Grolsch Film Works – Short’s Up Event 1 5 6 2 3 4
    • | 60 |Mediascope’s Credentials (1) Hostesses; (2,5) Event setup; (3) Press kit; (4) Conference room. PR & Events ROSPA0076 Black Sea Area – Bird Protection Program Launch event 1 2 3 4 5
    • | 61 |Mediascope’s Credentials 3. Conceptual outlets Tailored branding Special projects Mediascope | Agency Credentials | Conceptual outlets / Tailored branding / Special projects
    • | 62 |Mediascope’s Credentials Past (1) Past DJ board; (4) Past outdoor sign; New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress. Conceptual outlets/architectural design, production, implementation Porky’s pub, URSUS - Timisoara [1/2] 1 4 2 5 3 6 WORK IN PROGRESS3D SIMULATIONBEFORE
    • | 63 |Mediascope’s Credentials (7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem. Conceptual outlets/architectural design, production, implementation Porky’s pub, URSUS - Timisoara [2/2] 7 8 9 10 11 AFTER
    • | 64 |Mediascope’s Credentials (1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel. Conceptual outlets/architectural design, production, implementation Club Panic, Grolsch - Bucharest 1 2 3 4 5
    • | 65 |Mediascope’s Credentials (1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation.  Conceptual outlets/architectural design, production, implementation Faju pub, PERONI - Bucharest 1 2 3 4
    • | 66 |Mediascope’s Credentials (1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club. Conceptual outlets/architectural design, production, implementation Fratelli Beach and Club, PERONI - Mamaia 1 2 3 4 5
    • | 67 |Mediascope’s Credentials (1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance lane; (5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club. Conceptual outlets/architectural design, production, implementation Fratelli Social Club, PERONI - Bucharest 1 2 3 4 5 6
    • | 68 |Mediascope’s Credentials (1) 3D simulation of Azuga tailored branding outdoor design with integrated resort maps; (2-6) Illuminated panels with vacuumed Azuga bottle; (7) 3D simulation for the totems at the entrance to the resort. Special projects/creative concept, production, implementation Azuga brand – Azuga town 1 4 2 5 3 6 7
    • | 69 |Mediascope’s Credentials (1) Picnic area entrance, close-up of the wooden printed decorations; (2) 3D simulation of the personalized bus stop; (3) Implemented bus stop; (4) 3D simulation of the wooden table umbrella; (5) Implementation of the wooden table umbrella; (6-7) Overall view of “Lacul Noa” picnic area in Brasov; (8) Branded wooden fence. Special projects/creative concept, production, implementation Ciucas – Picnic areas, Brasov 1 6 7 8 2 3 4 5
    • | 70 |Mediascope’s Credentials (1) Signage decoration; (2) Room inside Ciucas brand’s museum; (3) Display shelf with Ciucas bottle history; (4) Personalized wooden prints with historical images; (5) History of brand label design; (6,7) Personalized wooden prints with historical images. Special projects/creative concept, production, implementation Ciucas – Brand’s museum, Brasov 1 4 5 6 7 2 3
    • | 71 |Mediascope’s Credentials (1) Exhibition system architectural sketches; (2) Front view 3D simulation; (3) Architectural plans; (4) Upper view of exhibition corner; (5) Detail with illuminated sign on the front desk. Special projects/creative concept, production, implementation Visensi – Exhibition systems 1 2 3 4 5
    • | 72 |Mediascope’s Credentials (1-10) The Design system for the interior signage of the tallest office building in Romania, the newly built SkyTower, is in accordance to its architecture principles: high tech materials and vertical, minimal design. The materials are contrasting: chromed steel tubes, brushed aluminium plates and black plastic letters. Special projects/creative concept, production, implementation SkyTower Building – Interior Signage 1 2 3 7 8 9 10 5 6 4
    • | 73 |Mediascope’s Credentials (1-7) Project for the “Sf. Silvestru” Church and the Church Museum, dedicated to the memory of Father Constantin Galeriu. Conceptual outlets/architectural design, production, implementation “Sf. Silvestru” Church Museum 1 2 3 75 64
    • | 74 |Mediascope’s Credentials 5. Interior architecture (pubs, etc.) Architectural design, production, implementation Mediascope | Agency Credentials | Interior architecture
    • | 75 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7] Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area. Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area. 1 2 3 654 BEFORE
    • | 76 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [2/7] New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden cladding plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development. 7 8 9 10 11
    • | 77 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [3/7] Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer carriage; (16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress. 12 13 14 15 16 17 18 WORK IN PROGRESS
    • | 78 |Mediascope’s Credentials New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the Timisoreana brand evolution. Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [4/7] 19 20 21 22 AFTER
    • | 79 |Mediascope’s Credentials New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel shaped reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon regular usage. Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [5/7] 23 24 25 26 27 AFTER
    • | 80 |Mediascope’s Credentials New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub. Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [6/7] 28 29 30 31 32 AFTER
    • | 81 |Mediascope’s Credentials Press reviews for the “Curtea Berarilor Timisoreana” concept pubs: (33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei. Interior architecture (pubs, etc.). Architectural design, production, implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [7/7] 33 36 34 37 35 38
    • | 82 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [1/7] Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace; New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan. BEFORE 1 4 5 2 3
    • | 83 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [2/7] Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw pieces of wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure. WORK IN PROGRESS 6 7 8 9 10 11
    • | 84 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [3/7] New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and produced to complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall. AFTER 12 13 14 15 16 17
    • | 85 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [4/7] New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters. AFTER 18 19 20
    • | 86 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [5/7] New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood decorated with metal and rope; (26) Menu. AFTER 21 22 23 2024 25 26
    • | 87 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [6/7] New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made paintings. AFTER 27 28 29
    • | 88 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation “Beraria Ciucas” – thematic pub [7/7] Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog. 30 31 32 33
    • | 89 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation Timisoreana - modular terraces [1/2] Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar; (4)  Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati. 1 2 3 4 5 6 7
    • | 90 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation Timisoreana - modular terraces [2/2] Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots; (11)  Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences. 8 9 10 11 12
    • | 91 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation URSUS - Beach bars, Mamaia (1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5) Front view: canvas tent, wood floor and interior beach-bar. 1 2 3 4 5
    • | 92 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation Pilsner Urquell - Leonidas outlet terrace, Sibiu (1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand; (4)  Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout. 1 2 3 4 5 6
    • | 93 |Mediascope’s Credentials Interior architecture (pubs, etc.). Architectural design, production, implementation Peroni – Perla Timis outlet terrace, Sibiu (1)Polycarbonateceilingoftheterrace;(2)Frontviewoftheimplementedterrace–clean,stylish,refinedlook;(3)3Ddesignbeforestartingproduction;(4) Flowers and plants that complete the Italian look of the terrace. 1 2 3 4
    • | 94 |Mediascope’s Credentials 6. Brand strategy and creation Mediascope | Agency Credentials | Brand strategy and creation
    • | 95 |Mediascope’s Credentials We have developed the visual identity that perfectly enhances the project’s objectives: protecting dolphins and generating local and national awareness on the matter. The logo depicts a dolphin, embraced by two stylized hand-shaped figures, so that the message can be easily decoded by the public. Brand strategy and creation Mare Nostrum NGO – “Ocroteste delfinii” brand
    • | 96 |Mediascope’s Credentials As “Magna” is a Latin word, we have created a typographic logo using a customized font inspired by classical Roman lettering. The brand identity system was completed by brand positioning, brand messaging and personality, as well as a brand identity manual and a loyalty pack for premium Audi customers. Brand strategy and creation Audi Magna – Premium loyalty brand
    • | 97 |Mediascope’s Credentials 1st ever Ciucas pub is fully reflecting Ciucas positioning as the “nature’s favorite beer”. We have created and implemented in Brasov the Beraria Ciucas concept, where consumers have the chance of finding a great atmosphere, nature related elements, next to the best Ciucas beer, excellent food but, also, elements from the Ciucas history. Brand strategy and creation Beraria Ciucas - URSUS Breweries, SabMiller plc
    • | 98 |Mediascope’s Credentials The full rebranding of a public institution - the tax collector from Constanta - really makes a change. A complete communication platform, from the desk to the online service, with a friendly language and visual design, needed to improve both trust and easy understanding of the tax calendar. Brand strategy and creation SPIT
    • | 99 |Mediascope’s Credentials For Autoprima Serv, a company specialized in infrastructure work and heavy transport, we developed a new identity: a representative symbol and a custom styled wordmark. The graphic system adapts to both stationery and livery. Brand strategy and creation Autoprima Serv
    • | 100 |Mediascope’s Credentials The Cortes brand (a glass and metals interior architecture company) speaks about modernity. The graphic system, strongly present on all materials, is a minimal design oriented representation of these materials and of the company’s architectural style. Brand strategy and creation Cortes
    • | 101 |Mediascope’s Credentials A brand present on virtually every HoReCa receipt needed a visual representation that will allow them to expand their business (stock management and financial systems – hardware and software) into other sectors. Brand strategy and creation eXpresSoft
    • | 102 |Mediascope’s Credentials A very specific, traditional yet modernized identity was our option to position a network of pharmacies and medical centers, Farmacia Vital / Centrul Medical Vital, among the ever increasing number of brands in the care sector. Our approach was to redraw the classic, specific visual elements while keeping the clean, white with green accents look. Brand strategy and creation Farmacia Vital
    • | 103 |Mediascope’s Credentials The first step of the new marketing communication strategy was to create a new name which would emphasize brand’s attributes. At visual level, we created a typographic logo using a customized font, designed to emphasize the letter V’s fluid and feminine shape. Brand strategy and creation Visensi – Health and beauty products brand
    • | 104 |Mediascope’s Credentials Microsoft Dynamics Business Solutions needed an original identity to promote the online platform. The creative concept - logo and comics, drawn from sketch, proved to be a friendly and engaging solution. Brand strategy and creation “Solutii de business” - Microsoft Dynamics (AX B2B creative concept)
    • | 105 |Mediascope’s Credentials The “No.1 in Romania” logo was created to position and promote two of the Dobrogea’s best selling brands: (1) white flour ; (2) cream sandwich biscuits. Brand strategy and creation Dobrogea – “Nr. 1 in Romania” power brand
    • | 106 |Mediascope’s Credentials In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa operators. Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”, presenting visual & architectural plans, menu, staff outfit and behavior, brand presence, etc. Brand strategy and creation “Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)
    • | 107 |Mediascope’s Credentials The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all architectural, technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations. Brand strategy and creation “Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)
    • | 108 |Mediascope’s Credentials The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity. Brand strategy and creation NIKOS Greek Taverna
    • | 109 |Mediascope’s Credentials Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona. Brand strategy and creation Entre Aromas - Spanish Restaurant [1/2]
    • | 110 |Mediascope’s Credentials Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona. Brand strategy and creation Entre Aromas - Spanish Restaurant [2/2]
    • Thank you! For more details, please contact us: 93, Aurel Vlaicu Str., 2nd district, 020093 Bucharest 152bis, Mircea cel Bătrân Str., 4th floor, 900653 Constanța T +40 31 417 85 60 | F +40 31 417 85 61 office@mediascope.ro www.mediascope.ro