Codes and Conventions of a Radio Trailer

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Codes and Conventions of a Radio Trailer

  1. 1. CODES AND CONVENTIONS OF A RADIO TRAILERTuesday, 22 January 13
  2. 2. FACTS A radio trailer needs to contains facts and statistics to make it informative and provide knowledge for the listener. These facts should convince the listener to want to watch the documentary as it should make it sound interesting. If we include facts in our documentary radio trailer it will also sound more professional and realistic. The use of facts will also show a thoroughly researched product, which is the effect we are aiming for.Tuesday, 22 January 13
  3. 3. VOICEOVER A voiceover is important and evident in most radio trailers as it guides the listener through what is being portrayed. A voiceover also explains what the documentary is about. It gives a professional feel as most existing radio trailers include a voiceover. It is there to inform and entertian the listener and also sets the mood for the documentary itself.Tuesday, 22 January 13
  4. 4. MUSIC The music is used in a radio trailer to set a steady pace and to set the atmosphere for the listener. However, from listening to existing radio trailers it is vital to ensure that the voiceover/narration can still be heard over the top of the background music. For our documentary we intend the music to be lively and upbeat as this suits the genre of topic that we have chosen.Tuesday, 22 January 13
  5. 5. LENGTH The radio trailer should last around 30-40 seconds long. This is the suitable amount of time for an advert for a documentary as it is short enough to engage a listener yet long enough to be able to include all the necessary information.Tuesday, 22 January 13
  6. 6. OTHER The radio trailer should include extracts from the documentary itself to engage and draw in the reader to want to go and watch it. It should be formal At the end of the trailer the voiceover should state what time the documentary is on and also what channel. The trailer should intrigue its target audience and also contain different opinions and beliefs. The trailer should have more than one person speaking in it.Tuesday, 22 January 13
  7. 7. SOUND EFFECTS Sounds effects can be used to keep the listener interested and to create a certain effect/atmosphere. For example, in the “Italian grand prix” radio trailer we listened to, the sound of cars racing along a track can be heard in the background. Sound effects also indicate to the listener what they should expect from the documentary.Tuesday, 22 January 13
  8. 8. VOX POPS/INTERVIEWS Vox pops and interviews taken from the documentary itself can be cooperated into the radio trailer. This gives an insight into what is involved in the documentary and also gives a variety of different opinions.Tuesday, 22 January 13

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