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Media evaluation
 

Media evaluation

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    Media evaluation Media evaluation Document Transcript

    • Alex Lyndon Evaluation1. In what ways does our media product use, develop or challenge forms and conventions of real media products?Our media documentary was produced through the ideas of us all and the knowledge thatwe all individually had about media conventions and the use of software. With all of themedia knowledge we had, we managed to produce a 5 minute documentary on the‘stereotypes of youths’ named “Running Riot”. To show the professional documentary thatwe all wanted to produce, we focused on getting all the correct elements into the shortdocumentary with use of different shots and effects.Before starting our documentary we had to decide what codes and conventions will beused. For our documentary we wanted a cinema verite style, more than a direct cinemastyle. Cinema verite suited the documentary better as we wanted to add in interviews andother documentary conventions, and the direct cinema style meant that they couldn’t beincluded, therefore cinema verite was much more of a suitable style. Another reason thatwe wanted a cinema verite style documentary is because it is about combining naturaltechniques with editing and camerawork, which is what we wanted and needed to do forour documentary to be professional.We also had to decide what mode our documentary was going to have. The Americandocumentary theorist Bill Nichols identified six different documentary modes. From the 6 ofthe styles we knew that an expositional mode was present as it includes using actualinformation and opinions by the interviewees. We definitely wanted the opinions ofinterviewees about the topic of our documentary which was stereotyping of teenagers.Narration is part of the expositional mode, which we was going to add into or documentary.After completing the documentary I thought that a bit of the performative mode waspresent. This is because we offered the interviewees the chance to air their opinions andexperiences, which is what the performative mode of a documentary would allow you to do.Our documentary was not observational as it has bylaws such as no music, narration, nointerviews. This is exactly the opposite of what we wanted therefore it wouldn’t haveworked. It was not linked to the participatory mode either as we stayed behind the cameraand not in the film. It also converts a certain message when the presenter is filmed andthat’s was not what our documentary was about. Our documentary was definitely not linkedto the reflexive or poetic mode either.The genre was a slightly realist documentary, out of being subjective, realistic and aformalist documentary. It was more so realistic as we had interviews and opinions from arange of people, therefore making the documentary more subjective than objective as wehad more opinions than facts. The category tone, I think was serious and uncritical. It wasserious as stereotyping is an issue. We bought in the Birmingham riots into the documentaryto show the seriousness of teenage youth violence. I do not think that the tone of thedocumentary was critical either as it was unbiased and included people’s opinions.The narrative structure for our documentary is story telling. This is because it includestalking about events such as the Birmingham riots, including the type of people that wereinvolved in that event as well. The documentary has a rhetorical narrative as it includes thefeatures of one such repeated motifs e.g. recurring images and it also addresses the
    • Alex Lyndonaudience directly. This is similar to ‘Supersize me’ as during that documentary it hasrecurring images of the McDonalds clown Ronald McDonald appear throughout.We do have an argumentation scheme. The examples of an argumentation scheme thatappear in our documentary are history and authority. This is shown through an interviewwith Gill Tracey who talks about the history of youth violence and what the authorities didabout it, referring back to the riots in London years ago. Through narration we have addedin a enigmatic code. We have told the viewer what questions we asked the interviewees andmade sure that those questions got answered within the opening sequence that they saw.For the first part of production, we had to decide what shots and footage we were going touse and make sure that we had enough to last us the length of 5 minutes long. This processwas called log and transfer. This was easy as we all knew what high quality shots andfootage was and if it displayed any technical skills, such as the value of the mise en sceneand framing of the shot. We only chose footage that was relevant to our documentary’spurpose and theme. These are the sheets of decision editing paper that we used to show what clips we were and weren’t going to use and why.The first obstacle that we first came across was what ouropening shot was going to be. We all had different ideas inmind of what the opening sequence should be and look like.This is the first part of the documentary the audience wouldsee and give them their first impression. I wanted to havesomething hard hitting and fast paced that made the audiencealert and interested.Through saying what our each of our ideas were and choosingout of the shots we had taken we all compromised and playedaround with all of our ideas and came up with a strong opening extract that we all agreedupon and that gave a clear message of what our documentary was going to be about. Weopened with a sequence, along the lines of what I had in mind as we had footage of youthssmashing in windows and police all along the streets. The idea of having a hard hittingintroduction was acted upon by all of us in our decisions. This is effective and straight awayshows that our documentary is about youth’s, using the stereotype of ‘youths are violent’,showing clips of the Birmingham riots. I suggested the title “Running Riot” to reflect on whatthe documentary is about, and, from the title alone, you get the idea that the documentaryis going to have something to do with the recent riots. To enhance the severity of theopening clip, we used audio conventions and embedded a loud ‘rock music’ sound to give the clip a more serious and dangerous effect, which I think reflected the nature of what the majority of people think about teenagers. After the opening sequence we went into the technical media codes and conventions
    • Alex Lyndon with the appropriate camera techniques to start the opening sequence of introducing our documentary and the college. We also changed the sound to a more harmonious musical tone sound-bed. I think this reflects the nature of the college and the students apart of it, connoting the lack of violence within its students. Throughout the documentary the sound levels were changed, such as making the music louder when the voiceover was no longer heard. We lowered the volume levels when the voiceover was speaking so that it could be heard clearly, but could still faintly hear the music in the background. The sound-bed is played all throughout the documentary. The voiceover was recorded in a quiet environment so it could be easily heard when on the documentary. We made sure that the voiceover was clear; that the script was relevant to the topic of the documentary and that the voiceover wasn’t too fast or too slow. The tone of voice and the pace that the narrator is talking fits in perfectly with the documentary. We had recorded a female and male reading the script and decided that the female’s voice fitted the documentary better and flowed more easily. When we put the voiceover into Final Cut express we had to adjust the sound levels. We made sure that the volume of the voice wasn’t too overpowering of the sound-bed and that it wasn’t too quiet to be heard either. This is crucial for the documentary as it gives a sense of professionalism. We had to make sure that the contrast between the music; voiceover and the interviews in the documentary are all equal according to volume. Going back to the interviews, we had numerous choices of interviews in our documentary as we interviewed a lot of different people. Throughout all of our professional interviews with the psychology and sociology teacher we kept them to the left of the screen and had the mise en scene showing on the other side. When doing these interviews we made sure that the interviewee was not looking into the camera and in an appropriate direction of slightly to the right of the camera. We also added in the name of the interviewee and their profession with the professional interviews. This is the bar that appears with the name and profession.The computer screen has appropriate mise This is howen scene as it shows a man promoting the nameanger, with the word aggression, written in appears overbold red letters. the clip and how long it lasts for.
    • Alex Lyndon These are examples of two of the student interviews we did. They are centrally famed and both a medium close up.We then did interviews with students. We had them central of the frame to show adifference in camera style, as well as having hand held cameras for most of thoseinterviews, whereas we used a tripod for all the professional interviews. We expandedoutside of those in the college to talk to and went to Solihull high street so we can getopinions about youths from the general public. This has been seen in many documentariesand I feel that it gives our documentary a more realistic effect and that it is not all based onthe opinions of those who worth with youths, and those who are. This may have been seenas biased to some, so therefore we made sure that it wasn’t and got different opinions fromrandom adults who we interviewed in Solihull. This type of technique is referred to as a voxpop. The shots that were used for the interviews were mainly medium close ups.We all changed and had opinions of where the shots should go and what worked better in acertain order and eventually produced something that we all thought worked well andagreed on. We also had a jump cut present in our documentary. This came about becausewe had to cut one of our clips to make the interview necessary to the point documentary.To go from interview to the next shot we used cuts. This is a common transition techniqueused in TV. I thought that ‘fade to black’ transitions were mainly used for dramatic effectand our documentary did not connote that dramatic effect. However, we did use a visualtransition ‘fade to black’ in the documentary called a dip to colour. It was used to go fromone clip to another; we used it because the straight cut didn’t look right. We felt that thistechnique worked better than a cut technique, which we had used throughout thedocumentary, and therefore showed two different types of transitions that we used. Wealso used a ‘cross fade’ transition for the audio. This made the audio flow better and moresmoothly from one interview toanother due to the change of voiceand possible background noise. This is the ‘fade to black’ transition we used which is called a dip to colour transition that we added in. This is the audio transition called “cross fade”.
    • Alex Lyndon We had rostrum footage present in our documentary as well. The rostrum footage was a picture of hooded people robbing a local shop. The rostrum footage had the camera direction moving diagonally from the bottom left hand corner to the top right. This was used over one of the interviews that we had. We purposely used the footage there as it helped illustrate what the interviewee was talking about. It also added a professional and factual effect as we had the still clip going diagonally across the screen instead of having it just still. Other media conventions that were present in our documentary were tilts and panning. We made sure that we had different camera techniques in our documentary to show are camera ability such as tilts and panning. We made the image appear over one of the interviews by dragging it above the clip.This is one of the tilts we used in the documentary. It starts out of focus but becomes in focus as we tilt thecamera down. I feel that the documentary overall was very good in terms of quality of camera techniques such as tilting and interviews. I am very pleased with the information we gathered from the interviews that we did as all the interviews were useful and used in the documentary at some point due to the good quality of responses we received. I think that the documentary was successful in conveying an unbiased view on stereotypes of youths and how we used the recent riots that happened to help get people’s points on youths and what they’re typical view of a teenager is. I think we achieved this unbiased opinion through interviewing college students asking them what they feel about this negative stereotype of them since the riots and also that we managed to get adults views on this subject as well. The documentary “supersize me” has the similar conventions in terms of interviews, compared to our documentary. Throughout the “supersize me” documentary we see and
    • Alex Lyndonhear from professionals such as dietitians. We incorporated professional interviews into ourdocumentary also such as asking those with psychology and sociology qualifications.Another similarity is that they also had interviews with people they had met in the shoppingcentre to ask their opinions. We had done the same as wewent to Solihull high street and asked their opinions on thestereotypes of youths and the Birmingham riots. I feel as ifwe have developed codes and conventions and have addedthem into our documentary to make it look moreprofessional and are able to compare it to a realdocumentary.This is the link to the supersize me documentary on YouTube:http://www.youtube.com/watch?v=oHKCb0_2oD0 This is one of the “on the street” random interviews featured in Supersize me.The common conventions of a magazine were shown in our double page spread. Wefollowed the rule of thirds when putting the article in the magazine. We also followedconventions of all magazines which is including the page numbers at the bottom corner ofthe page and also having the name of the magazine that it is being published in mentionedwith the date present also. The date and time of the documentary, as well as the name ofthe channel that it will be shown on was made noticeable.A convention that we didn’t follow is putting captions on the photos. We added innumerous photos to help illustrate the article, telling the reader visually what it was aboutbut, some magazine do add captions such as who the pictures we taken by or what’shappening in that photo. I feel that if we added in the captions it would make it look toobusy seeing as the pictures were alreadyslightly overlapping one another. Having anumber of pictures within the articlechallenged the normal conventions of amagazine as it is only usual one or twomain images that are shown, whereas wehave chosen five.Something that we incorporated into ourdouble page spread was having importantquotations from interviews enlarged. This isa typical of all magazines. We developedthe convention by also making it a differentcolour to stand out more and break up thetext so it doesn’t look too crampedtogether. I also think that we followed typical conventions of all magazines by making sure
    • Alex Lyndon that the masthead was large and noticeable. We wanted to make sure that it was bold and eye catching. I feel that this was achieved and a successful convention in our double page spread. The use of the different colours show that we have stuck to the magazine conventions as some, but not all magazines, use different colour font for indicating who’s talking, as well as putting their name. To start off the article a stand first has been used to introduce what the article is about, mentioning the Birmingham riots. The article itself is written has been laid out in columns as this is a typical convention that all magazines abide by, as well as using the rule of thirds. Developing codes and conventions as it is normal to Large eye catching mastheads have one huge main image.A Stand first, telling the readers Article in columnswhat the article is about. Page numbers The radio trailer follows the typical codes and conventions. To get an idea of how real radio trailers sound we filled out 5 radio trailer analysis sheets after listening to different types of trailers. We commented whether the sound was ambient or not, what the presenter’s tone of voice was like and who the target audiences were and so on. We thought that it would be appropriate to have the presenter’s voice in the radio trailer as the same one in the documentary. The typical conventions we stuck to was choosing the correct sound to symbolize what the advertisement was about. We thought that having police sirens at the beginning, followed by a mob of shouting would be appropriate the voice this point. We then had an upbeat backing track (also referred to
    • Alex Lyndonas a sound bed) flowing through the radio trailer. Over the backing track we had thenarrator asking rhetorical questions, telling listeners what the show is about. It is a typicalconvention to have a backing track in all radio trailers, even if it isn’t played all the waythrough. The channel, date and time of the documentary is present within the radio trailerincluding clips from the documentary. We have developed normal and typical codes andconventions into our radio trailer as we have trailer last for 42 seconds long, the averagelength of a normal, professional radio advertisement. 2. How effective is the combination of your main product and ancillary tasks?I feel that we have a good combination of the documentary and our ancillary products, thedouble page spread and the radio trailer.The double page spread is quite dark which reflects the issue of youth violence. I think thisfits in very well with the beginning of the documentary where we see teenagers destroyingand smashing shop windows with police vehicles everywhere. I feel that the double pagespread connotes the beginning of the documentary well and more in depth. It is verysymbolic of danger with the use of the red writing on the black background. The mastheadalso looks rough and destroyed. This gives a strong meaning of what the article is about justfrom the font used. It is very large font and eye catching with a catchy title. The images thatare used in the double page spread have been taken from some footage that we have usedin the documentary. Other images were used from footage that we had taken and not used,therefore making use of them in the double page spread.We have an equal contrast of “violent looking” teenagers, they’ve got the stereotypical viewof some people’s point of view. The mise en scene of their clothing with caps and hoods upconnotes that they are violet and should be feared. There is also pictures of “non-violentlooking” teenagers. The other image has police armed with riot shields holding down ahooded man. This connotes the severity of youth violence.We have made use of other images such asa still of students working hard inside thecollege and the other picture indicatinghappiness of teenagers as they arelaughing, and have their college work outon the table.The use of both of the different type ofimages juxtaposes each other. It helpsshow that the article and documentary is allabout the different opinions of the majority
    • Alex Lyndonof the public. Within the article we have used quotes from interviews that were in thedocumentary.The documentary overall has all the conventions a professional magazine double pagespread would have. I think that it appeals to the target audience of males and females aged16 – 35 years old of any race/religion or ethnicity.There is no discrepancy against gender or age with the use of images of font colour. Thearticle appeals to the target audience because the format in which it was written was madeto be understandable and completely relevant to the topic of the documentary. We havewritten it in the sense that one of the documentary’s producers has been interviewed. Thismakes the article seem more interesting and worthwhile to read.The radio trailer also combines relevance to our documentary as well. We have used thesame narrator for the radio trailer as we did for the voiceover in the documentary. Thisshows consistency as you can relate the voice back to the documentary. The radio trailerconsists of the audio of interviews that we have in our documentary. In the 42 second longradio trailer we are able to capture the relevant and important points from ourdocumentary and convert it into an effective radio trailer. Like the documentary, we havedifferent people’s opinions of youth riots and that’s what is heard throughout the radiotrailer. The only thing that is different is the sound bed music that we have used in thetrailer. It is different in the way that it’s more upbeat than the harmonious sound-bed usedin the documentary. The main thing that I think shows a strong link between thedocumentary and the radio trailer is that they both have a captivating start. At thebeginning of the documentary we hear and see youths destroying property. To start ourradio trailer we used the sound of a police siren gradually getting louder, followed by theranting and shouting of crowds of youths. This gives the main and ancillary product a strongconnection. With the use of the effective introduction from the main product and the radiotrailer and the colour and image choice of the double page spread, it produces an image forall of our products and makes them connote a certain image, making it easy for them to beinterlinked with one another.Overall, I think that the ancillary tasks and the main task all fit together. I think that they allhave strong links into each other and all keep to connoting the purpose of the topic verywell. In my opinion I feel that the radio trailer and the double page spread promote thedocumentary well and all three media products target the same audience.The only way I could suggest to improve the effectiveness of the combination of each of theproducts would be is making the radio trailer sound a more interesting and exciting with adifferent use of an interview. The idea of having a teenager using ‘slang’ language talkingabout his education and or charity work. I would have done this to juxtapose the idea of theroughness with their actual intellectual ability and good behavior. I think that this wouldmake the listeners think about how they foresee teenagers, linking back to the point of ourdocumentary. To further improve the double page spread I would have added in a byline,mentioning who wrote the article etc.., making it stick more to the codes and conventions ofa double page spread.
    • Alex Lyndon 3. What have you leant from the audience feedback?From the audience feedback questionnaires we handed out to those who viewed all of ourmedia products we had sufficient feedback.We started by asking how they would rate the documentary, double page spread and theradio trailer. The choices were out of excellent, good, bad and awful.We had very good and pleasing responses as the table shows. We didn’t have any negativefeedback with the respondents saying it was either good or excellent. The documentarylooks to be most promising at a professional level as it got the highest rating of being‘excellent’. The radio trailer, however, had the least amount of ‘excellent’ ratings, thereforeshowing that it was good but could have been made better. Documentary Radio trailer Double Page Spread Excellent 5 1 3 Good 10 14 12 Bad 0 0 0 Awful 0 0 0The second question asked how we could improve all of our media products. For thedocumentary question, the most amount of people said that we could improve the lightingduring the interviews. Another was that the music didn’t quite fit in with the theme of thedocumentary. Too many establishing shots were used was the response from others andanother improvement was that the sound levels could be adjusted.I am not surprised with the main response of improvements which was that the lightingneeded to b e better. I agree with this point and think that it would have made ourdocumentary better. I see the view that respondents are taking about the music but wepersonally thought that it fitted in and wasn’t too bad, although I do agree that anotherpiece of sound-bed music could have been used as well and may have sounded better andmore in theme with the documentary.For the radio trailer we only had two suggestions for improvements. The most commonimprovement was that the voiceover could have been louder. The other suggestion was toadjust the sound levels.I agree that the voice over was fairly quiet when the background music was playing andcould have been louder. This ties in with the other suggestion of the sound levels. We mayhave needed to lower the sound track more when the voiceover was to be heard. This is avalid suggestion and I think that the sound levels could have been corrected forimprovement of the trailer.The double page spread also had a number of improvements suggested. A suggestion thatwas made was that there were too many images, therefore making it look slightly cramped.Another suggestion made about the images was that they needed credits. This is a validsuggestion and think that could have made the double page spread seem more professionalas it is a typical convention of a magazine for most to have image credits. A final suggestion
    • Alex Lyndonmade was that it needed more colour. I personally thought that the images and the colourwere fine as the images were chosen in particular to use. The colours of red, black and whitewere all to connote the dark stereotype that youths get. I think that maybe one other colourcould have been used but I was happy with the final outcome of the double page spread.I expected the feedback that came off of most of the media products. I wasn’t surprised, as Iknow that all of our media products could be improved in some way.We asked closed questions next to get a different range of responses. We wanted to know ifpeople would want to keep watching the documentary after seeing the first five-minuteopening. All of the responses came back as positive saying that they would all carry onwatching it. Was the documentary interesting enough to keep watching? 15 10 5 0 yes noFor the second question we asked we wanted to know if our documentary seemed in anyway similar to a real documentary that would have been shown on TV. The response wegot was mainly positive with 13/15 people asked saying that it did seem similar to a realdocumentary. The results show that there are still issues with the documentary, whichmeans that it is quite not BBC documentary standard. Does this documentary seem similar to a real BBC documentary? yes no 13% 87%The final question we asked was whether the viewers of all of our media products, thedocumentary, radio trailer and the double page spread, if they thought that they all related
    • Alex Lyndonto each other. All of the people who saw our media products thought that they all related toeach other. Do all of our media products relate to eachother? no yes 0 5 10 15The main findings from all of the feedback we received show’s that all of our mediaproducts link in well together and that they are effective, watchable, readable andlistenable. However, I also know that improvements could be made with all of the mediaproducts and that the feedback was very good and informative about how we could haveimproved them all.Before we created our media products we did audience research. We did this to see whatpeople thought about the point of our documentary, double page spread and radio trailer,to make sure that it was a topic worth developing media products about. We askedquestions such as ‘’define the word stereotype” and “would you say that teenagers have anegative stereotype?”. All of the people we asked said that teenagers do have a negativestereotype.We asked what type of person that you would expect to see on the street at night. 90% said“chav”. To follow this question we wanted to know how people would describe the look of ateenager and so asked them to name 5 attributes of a stereotypical teenager. These are theresults we gathered:What people said: How many people said it:· Hoodies · 3· Tracksuits · 4· Gold jewellery (lots of) · 3· Swearing · 3· Loud Music (speed garage) · 3· YOB · 2· Shifty (scary) · 2· Rude · 3· Lazy · 4· Easy life · 1
    • Alex Lyndon· Always texting/ unorganised · 1· Loud · 4· Violent (Carries knives) · 3· Moody, troublemaking and · 6 argumentative· Intimidating · 1· Unpleasant/ poor behaviour · 3· Poor · 2· Technological · 1From the table we can clearly tell that people didn’t have anything positive to describe ateenager as. These results clearly sowed us that a stereotype of teenagers is well known andis not a positive one. This showed us that it would be a good idea to do a documentary toget people’s opinion instead of on paper and get their views about the stereotype of youths.We linked this behaviour to the Birmingham riots and asked “What is your opinion on therecent riots that took place around Birmingham?”. We found that the responses were allnegative using the words ‘awful’, ‘disgusting’, and ‘selfish’. The questionnaire we producedwas handed out to teenagers. After getting this response from them we realized that youthsmight have only been a small minority that we rioting, yet the media revolved the riotsaround them, and other teens felt that this portrayal of them was wrong. Following thequestion about a negative representation given to youths, “How do you feel about thenegative representations always shown in the media?” All the responses we had said thatthey did not agree with the negative representation, and that it was only a small minority ofteenagers that cause the stereotype. To follow the previous question we asked “do you feelas I a positive portrayal of teenagers should be shown more often in the media?”. 10 out of10 of the people asked said ‘yes’. This showed us that people do think that teenagers areonly shown in a bad light and would like to see more positive reinforcement about them,instead of always negative.
    • Alex Lyndon 4. How did you use new media technologies in the construction, research, planning and evaluation stages?To produce all of our products we had to use a range of technology to achieve them. Someof the technology I ad used before when producing similar tasks before, but others werecompletely new technology for me to use.Computers that were located all around the college that I had access to and also my owncomputer at home was the most familiar piece of hardware and software that I used. I usedthe computer software such as Microsoft word to produce the target audiencequestionnaire and other documents necessary. We also made good use of the Internet, asour blog was located on Blogger.com. The Internet was mainly used for research for ourmedia products. We used websites such as YouTube, scribd and slideshare. It was also usedto access online newspapers and images that were relevant to post on our blogs and helpillustrate what all out media products are about.Any research that we did was uploaded via the internet onto our blog. The websiteBlogger.com was good in terms of layout of how to see the blog, save work documents as adraft and easily upload images to the documents. To make our blog look different and stand out a bit more than all the others we decided to add a background to our blog and make it look more effective. We also started adding colour to the text to make the blog look more interesting to read and look at. As well as uploading documents to the blog that we had produced on Microsoft word and so on, we also had sheets of work that were paper based that needed to be uploaded to the blog as well. We managed to do this with the scanners, and were essential for getting all the work we had done onto the blog. The scanners were really easy to use and veryquick to scan documents and locate them after. (http://f03runningriot.blogspot.com)After we had done all of our planning research, we went ahead with filming. We usedcannon cameras provided by the college that were used for filming and for taking pictures.With the camera we were provided with a microphone, headphones and a tripod. Thecamera was slightly different as it was much more technical than I was used to. The cameradidn’t have an SD card that it stored data on, it just simplyconnected to the Mac, which was useful and made uploadingfootage easier. With use of the camera we were able to whitebalance the footage to make it more naturalistic and get rid ofany darkness or discolour that the camera tended to pick up.
    • Alex Lyndon We also learnt how to do a range of techniques such as manual focus, instead of just using auto focus. By learning this camera technique we planned how we would use it and decided that it would definitely be used in our documentary.It starts off blurred. This is the shot we got This is what the shot looks like after we focusedof students walking in. the camera. The camera came equipped with a tripod, which meant we could make sure that the camera position was at the correct angle and level and that we had still footage, eliminating any shaking of the camera. To ensure that the camera was level, there was a spirit level within the tripod. If the bubble wasn’t in the middle of the spirit level then we knew that the camera wasn’t straight. This was one of the most useful necessities that we needed as it made sure that all of our shots were level and not on a slant. The microphone used was a directional microphone. This was very handy as we could hear the person speaking more clearly though the directional microphone when there was also a lot of background noise, which is what it helped reduce. The headphones that were used were compatible with the camera and so was the microphone. This was easy to set up and gave us a bit extra filming time. When we had all of our footage, we started to produce our media products, which were all done on the apple Macs. I had not previously worked on the apple Macs much before so learning how to use it was a gradual throughout the production process. I did learn how to use the software and was able to contribute to the work through learning how to use them correctly. The Macs were much better to use for constructing all of our media products due to the software that it offered us, which a windows computer wouldn’t have been able to. The construction of the documentary was done in Final Cut Express. I had never worked on this software before so it was completely new to me. By the end of finishing off the documentary I knew how to work the software efficiently. I learnt how to put the footage into the timeline and how to crop them to the length that we wanted. Through watching other real documentaries such as “supersize me” and others, we decided that we wanted to have the names of the interviewees appear on professional interviews. We learnt how to do this on the final cut express software and also how to change the transparency, font and
    • Alex Lyndon colour of the name. Layering clips on top of each other was easy to do and so was adding in the voiceover and the sound-bed. Through this, I found out how to unlink the video from the audio of the clip and could then choose if we wanted both the audio and the video or one of each. We used this in our documentary and made great use of the video clips for voiceover over some as we had unlinked from their real audio. The final cut express software was good quality software that I thought was very useful for making the first 5 minute opening for our documentary. This image is a snapshot of some of the tools that we were able to use on editing our documentary. The arrow tool allowed us to drag and move the clips to where we wanted. The pen tool allowed us to increase and decrease the sound levels within the clips. This helped a lot if one interview sounded quieter than another. The ‘razor blade tool’ allowed us to cut any audio and visual clip we had in half, or wherever we wanted. This was very useful as we used it on one of our interview clips and cut out the unnecessary part of the interview. To make the double page spread up to a professional standard we used the software InDesign. I have used this software before when making a magazine for my coursework last year at AS. I thought that the software was very useful back then and quite easy to use however, some tools I found hard such as when selecting the colour you want to use consistently I found that you sometimes couldn’t save that exact colour that you wanted to the swatches area of the tools the software provided. This then resulted in having the colour you want in all different shades. InDesign was very good for the range of tools that it offered such as effects. The image on the right indicates that for the colour alone you could add an effect and a gradient to the text. It also offers different text and paragraph styles for the text as well. Due to the range of choice, this software was very good and effective to use when doing the article as we had a lot of options and styles to choose from. The image below is the tool bars that are present in InDesign. The tool bar shows all of the tools that are available to use on the article.These icons allow These allow you These icons let you This tool allowsyou to change the change the width choose how you you to change thesize and font of of the spaces in want your text to height of the text.the text. between each be positioned. letter of the text.
    • Alex Lyndon However, for the masthead of our double page spread we used the software Photoshop. The title was put into a website called “Dafont” (http://www.dafont.com). The website allows you to pick from a number of different text designs. Once we had chosen one that we liked and thought was appropriate, it was the put into Photoshop. The text was then made larger and rotatedon the side to the left. The separate words ‘running’ and ‘riot’ was both not rotated parallelto each other. Photoshop allows you to manipulate all of the texts separately and not all atonce if you wish. Photoshop was the more ideal and appropriate software to use for themaking of the masthead and InDesign was much more appropriately designed for thearticle. Photoshop was the software that I used the least, opposed to Garageband andfinalcut express. However, I used it last year for the same thing I knew how it worked. Ienjoyed using software that I am not familiar with as I can learn and extend my technicalknowledge ability. If I were to use this software again I would be confident in knowing howto use it.For our radio trailer we used the software Garageband, which was available to us on theapple Macs. I had only ever used Garageband once before and not had much practice on it,so I didn’t know what I was doing when it came down to producing our radio trailer. We hadsome trouble with exporting the audio clips from the documentary into Garageband.We then were shown that we had to make a new sequence in FinalCut Express (where aredocumentary was located). We then had to drag the file that we wanted into the secondsequence we had made. We then had to unlink the audio from the video of thedocumentary. After we had unlinked it we deleted the video but kept the audio on. We thenhad to export the audio, to do this we had to save the audio into a separate file in or ‘mediastudent file’ on the Mac, we also had to change the format of the clip we wanted to justaudio, instead of video and audio. If we had still kept it as video and audio then it wouldhave been accepted in Garageband. All we had to do then once the audio file was savedseparately was simply drag it from the ‘media student file’, where it was saved, intoGarageband. We then just had to cropthe clip to how we wanted it and it wasready to be heard. The problem that wecame across when we imported otherfiles into Garageband, we found thatthe new clip we imported in also hadthe previous clip attached to it as wellso it was a long clip with all of our audioin it. It was a problem that we couldeasily overcome though as we just hadto crop the audio that we didn’t wantout of the clip.We chose our music through the choicethat was present to us on Garagebandalready.
    • Alex Lyndon We were given a choice of music and this is the range that we got to choose from. It would be copyright if we used an actual song.We all easily agreed on the constant background music and was easily to put into the file aswe just had to drag it onto the different line below, so it would play while the audio wasplaying as well.Once we had all the audio and sound that we wanted in theradio trailer we had to adjust the sound levels so that theinterview audio wasn’t too quiet or loud compared to theother audio and the background music. There was a pen toolthat allowed us to select parts of the music and drag it up ordown. In the picture on the right you can see those blue dotsthat the pen tool made and how it allowed us to adjust the backing track to go louder onsome of the clips. The image below shows an overview of our radio trailer in Garagebandand how all the sound levels were adjusted throughout. All of the software and hardware that we used was very helpful and necessary in completing our media products. The software waseasy to use after I knew what I was doing and a few attempts at using all of the software.There was other software that was available for us to use such as ComicLite, which waslocated on the apple Macs. We didn’t make use of that particular piece of software as wealready liked the masthead that we had chosen to use that was done on a website that wasfamiliar to us. We also used other resources such as the internet, handouts that were givenin class and also made use of the resources that were put up on the college’s intranet‘moodle’.