Samsung Mobiles Bloggers Meet

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A Case Study on Blogger/ Influencer Relations for Samsung Mobiles, by Media Redefined.

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Samsung Mobiles Bloggers Meet

  1. 1. Samsung Mobiles<br />Blogger Relationship Program<br />- A Case Study<br />
  2. 2. Table of Contents<br /><ul><li>Objective
  3. 3. Solution
  4. 4. Strategy
  5. 5. Initiatives</li></ul>- On Ground Event<br />- Contests<br />- Buzz through Social Networking Sites<br /><ul><li>The Success Story</li></ul>- Event Buzz<br />- Feedback<br />
  6. 6. How can BUZZ be generated about Samsung Mobiles on the web??<br />
  7. 7. Objectives<br />
  8. 8. Objectives<br /><ul><li>To engage technology bloggers around two new products by Samsung Mobiles – Samsung Galaxy S and Samsung Wave
  9. 9. To create buzz on social media through Bloggers
  10. 10. To get first hand feedback from technology experts about the product and use it for future
  11. 11. Convert some of the participants as Brand Evangelists for Samsung </li></li></ul><li>Solution<br />
  12. 12. Solution<br /><ul><li>Organize a Samsung Bloggers’ Relationship Program to engage with bloggers around the country and provide them classified content across the year
  13. 13. Conduct Bloggers’ Meet across 3 metros: Delhi, Mumbai and Bangalore
  14. 14. Conduct Pre-Event, On Event and Post Event contests to engage and excite bloggers about the product
  15. 15. Create buzz through Twitter and Facebook and get maximum interactions about the product</li></li></ul><li>Strategy<br />
  16. 16. Strategy<br /><ul><li>A detailed research was done on:
  17. 17. Technical Aspects: Android segment, Bada OS, Smart Phones
  18. 18. Implementation: Analysis of previous Samsung Blogger Meets, their pitfalls and improvement areas.
  19. 19. Identified Technology/Mobile Enthusiasts across 3 cities: Delhi, Mumbai and Bangalore for Bloggers Meet
  20. 20. Used platforms like Facebook and Twitter to get maximum technology experts for the program </li></li></ul><li>Our Initiatives<br />
  21. 21. Our Initiatives<br />Interactive Session with Product Team, Live Gaming Session and Contests<br />
  22. 22. Our Initiatives<br />Interactive Session with Product Team, Live Gaming Session and Contests<br />
  23. 23. Participation from Technology Enthusiasts<br />
  24. 24. A Samsung Branded Program added to the flavor<br />
  25. 25. Contests<br />
  26. 26. Contests<br />..and prizes!<br />
  27. 27. Contests<br />Contest 1 @Blogs:Bloggers were asked to write about Samsung Wave, Samsung Galaxy S or Bada on their blogs and the blog getting maximum social reactions shall win a Samsung Wave Mobile phone<br />Objective: For Bloggers will create buzz around their blog posts and make fellow people talk about the product, share their blog posts resulting into more awareness<br />Contest 2 @Event: Twitter Trivia on Samsung Galaxy S and Wave was organized<br />Objective: To create an instant buzz on Twitter <br />Contest 3 @Twitter:Posted a Question on “What makes 'Samsung Galaxy S' a classic example of #FutureBeyond thinking?”. The answer which gets maximum number of re-tweets wins a brand new Samsung Galaxy S <br />Objective: To engage more followers, and excite them to explore more about the product. The hashtag defines the brand persona of Samsung Mobiles and the re-tweets add on to the product reach<br />
  28. 28. Buzz Through Facebook<br />
  29. 29. Buzz Through Facebook<br />Invitations<br />
  30. 30. Buzz Through Facebook<br />Contest Promotions<br />
  31. 31. Buzz Through Facebook<br />Event Details on Facebook<br />
  32. 32. Buzz Through twitTer<br />
  33. 33. Buzz Through twitTer<br />Contest on #FutureBeyondon Twitter to engage more followers<br />
  34. 34. Our Success Story<br />Yes!!<br />You’ve done it, baby!<br />
  35. 35. Our Success Story<br />160 Bloggers attended the event in Mumbai, Bangalore and Delhi<br />120+ Blogs published about the devices and bloggers’ meet experience. The brand got more than 1500 Social Mentions in total<br />
  36. 36. Our Success Story<br />2852 tweets (tracked via #sbm and #futurebeyond hashtags)<br />Three times attendance recorded from Samsung’s past Bloggers’ Meet<br />
  37. 37. Bloggers’ Reactions<br />
  38. 38. Delhi<br />Bloggers’ Reaction<br />http://www.studioaside.com/blog/2010/07/samsung-bloggers-meet/<br />
  39. 39. Mumbai<br />Bloggers’ Reaction<br />http://masoom.posterous.com/samsung-launches-next-generation-smartphone-g<br />
  40. 40. Bangalore<br />Bloggers’ Reaction<br />http://www.shaanhaider.com/2010/07/samsung-bloggers-meet-samsung-galaxy-s.html<br />
  41. 41. Event Buzz<br />
  42. 42. Event Buzz<br />
  43. 43. Event Buzz<br />Blog Posts by Participants on Samsung Wave and Galaxy S generated hype through social mentions via tweets, like, share and comments<br />The Blog Posts also helped the Samsung Product Team to get the first hand user review of their product telling What’s Win-Win and <br />What’s Missing!! <br />
  44. 44. MR Conversations with Influencers<br />Product conversations around Galaxy S v/s iPhone<br />
  45. 45. YouTube buzz by the bloggers<br />
  46. 46. Total YOUTUBE Views: 25,698<br />2986 Views<br />4260 Views<br />3245 Views<br />
  47. 47. Social Media spread of Blogs<br />Reactions<br />Total Tweets – 2208<br />Total Likes – 3125<br />Total Clicks – 3850 <br />Total Comments - 2718 <br />Reactions<br />
  48. 48. Links to a few Blog Posts<br />
  49. 49. Appreciation from Influencers<br />
  50. 50. Feedback via witter<br />
  51. 51. Feedback via Email<br />
  52. 52. Thank You!<br />
  53. 53. we@mediaredefined.com<br />+91.9560192520<br />Please Note: All the pictures used in the presentation belong to their respective owners. We, in no respect, claim them to be our property.<br />

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