Samsung Mobiles Bloggers Meet

Samsung Mobiles
Blogger Relationship Program
- A Case Study

Table of Contents
Objective
Solution
Strategy
Initiatives
- On Ground Event
- Contests
- Buzz through Social Networking Sites
The Success Story
- Event Buzz
- Feedback

How can BUZZ be generated about Samsung Mobiles on the web??

Objectives

Objectives
To engage technology bloggers around two new products by Samsung Mobiles – Samsung Galaxy S and Samsung Wave
To create buzz on social media through Bloggers
To get first hand feedback from technology experts about the product and use it for future
Convert some of the participants as Brand Evangelists for Samsung

Solution

Solution
Organize a Samsung Bloggers’ Relationship Program to engage with bloggers around the country and provide them classified content across the year
Conduct Bloggers’ Meet across 3 metros: Delhi, Mumbai and Bangalore
Conduct Pre-Event, On Event and Post Event contests to engage and excite bloggers about the product
Create buzz through Twitter and Facebook and get maximum interactions about the product

Strategy

Strategy
A detailed research was done on:
Technical Aspects: Android segment, Bada OS, Smart Phones
Implementation: Analysis of previous Samsung Blogger Meets, their pitfalls and improvement areas.
Identified Technology/Mobile Enthusiasts across 3 cities: Delhi, Mumbai and Bangalore for Bloggers Meet
Used platforms like Facebook and Twitter to get maximum technology experts for the program

Our Initiatives

Our Initiatives
Interactive Session with Product Team, Live Gaming Session and Contests

Participation from Technology Enthusiasts

A Samsung Branded Program added to the flavor

Contests

Contests
..and prizes!

Contests
Contest 1 @Blogs:Bloggers were asked to write about Samsung Wave, Samsung Galaxy S or Bada on their blogs and the blog getting maximum social reactions shall win a Samsung Wave Mobile phone
Objective: For Bloggers will create buzz around their blog posts and make fellow people talk about the product, share their blog posts resulting into more awareness
Contest 2 @Event: Twitter Trivia on Samsung Galaxy S and Wave was organized
Objective: To create an instant buzz on Twitter
Contest 3 @Twitter:Posted a Question on “What makes 'Samsung Galaxy S' a classic example of #FutureBeyond thinking?”. The answer which gets maximum number of re-tweets wins a brand new Samsung Galaxy S
Objective: To engage more followers, and excite them to explore more about the product. The hashtag defines the brand persona of Samsung Mobiles and the re-tweets add on to the product reach

Buzz Through Facebook

Invitations

Contest Promotions

Event Details on Facebook

Buzz Through twitTer

Buzz Through twitTer
Contest on #FutureBeyondon Twitter to engage more followers

Our Success Story
Yes!!
You’ve done it, baby!

Our Success Story
160 Bloggers attended the event in Mumbai, Bangalore and Delhi
120+ Blogs published about the devices and bloggers’ meet experience. The brand got more than 1500 Social Mentions in total

Our Success Story
2852 tweets (tracked via #sbm and #futurebeyond hashtags)
Three times attendance recorded from Samsung’s past Bloggers’ Meet

Bloggers’ Reactions

Delhi
Bloggers’ Reaction
http://www.studioaside.com/blog/2010/07/samsung-bloggers-meet/

Mumbai
http://masoom.posterous.com/samsung-launches-next-generation-smartphone-g

Bangalore
http://www.shaanhaider.com/2010/07/samsung-bloggers-meet-samsung-galaxy-s.html

Event Buzz

Event Buzz
Blog Posts by Participants on Samsung Wave and Galaxy S generated hype through social mentions via tweets, like, share and comments
The Blog Posts also helped the Samsung Product Team to get the first hand user review of their product telling What’s Win-Win and
What’s Missing!!

MR Conversations with Influencers
Product conversations around Galaxy S v/s iPhone

YouTube buzz by the bloggers

Total YOUTUBE Views: 25,698
2986 Views
4260 Views
3245 Views

Social Media spread of Blogs
Reactions
Total Tweets – 2208
Total Likes – 3125
Total Clicks – 3850
Total Comments - 2718
Reactions

Links to a few Blog Posts

Appreciation from Influencers

Feedback via witter

Feedback via Email

Thank You!

we@mediaredefined.com
+91.9560192520
Please Note: All the pictures used in the presentation belong to their respective owners. We, in no respect, claim them to be our property.

Samsung Mobiles Bloggers Meet

by Media Redefined on Jul 12, 2011

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