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  • 1. Banking Human, AgainVinoo VijayEVP, CMO & Head of Corporate and Public AffairsMarch 21, 2013
  • 2. Non-Linear (and individual) Consumer MapsMobile Transformation“Traditional” Social Media DemandsOrganizations Lagging Consumer BehaviorsSceptical Public
  • 3. Knowing Our TruthsIt’s a better experience banking atAmerica’s Most Convenient BankMarketTruth:Parity,with HeadwindsConsumerTruth:“I don’t like banks”Our CompanyTruth:Commitment toWow the CustomerOurPosition
  • 4. What Makes UsAmerica’s Most Convenient Bank Legendary Service 7 Day Banking Longer Hours 24/7 Live CustomerService Same Day DebitCard Coin Counting No rope lines Chain-Free Pens Umbrellas Dog Biscuits4
  • 5. Memorably Demonstrate WhyOur Creative Strategy
  • 6. 6Bank Human TV
  • 7. 7Customer TestimonialsStore Manager WelcomesEnhancing Twitter Team Profiles
  • 8. BankHumanAgain.com8
  • 9. BankHumanAgain.com9