• Save
Vinoo
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Vinoo

on

  • 959 views

 

Statistics

Views

Total Views
959
Views on SlideShare
390
Embed Views
569

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 569

http://www.mediapost.com 569

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Vinoo Presentation Transcript

  • 1. Banking Human, AgainVinoo VijayEVP, CMO & Head of Corporate and Public AffairsMarch 21, 2013
  • 2. Non-Linear (and individual) Consumer MapsMobile Transformation“Traditional” Social Media DemandsOrganizations Lagging Consumer BehaviorsSceptical Public
  • 3. Knowing Our TruthsIt’s a better experience banking atAmerica’s Most Convenient BankMarketTruth:Parity,with HeadwindsConsumerTruth:“I don’t like banks”Our CompanyTruth:Commitment toWow the CustomerOurPosition
  • 4. What Makes UsAmerica’s Most Convenient Bank Legendary Service 7 Day Banking Longer Hours 24/7 Live CustomerService Same Day DebitCard Coin Counting No rope lines Chain-Free Pens Umbrellas Dog Biscuits4
  • 5. Memorably Demonstrate WhyOur Creative Strategy
  • 6. 6Bank Human TV
  • 7. 7Customer TestimonialsStore Manager WelcomesEnhancing Twitter Team Profiles
  • 8. BankHumanAgain.com8
  • 9. BankHumanAgain.com9