Banking Human, AgainVinoo VijayEVP, CMO & Head of Corporate and Public AffairsMarch 21, 2013
Non-Linear (and individual) Consumer MapsMobile Transformation“Traditional” Social Media DemandsOrganizations Lagging Cons...
Knowing Our TruthsIt’s a better experience banking atAmerica’s Most Convenient BankMarketTruth:Parity,with HeadwindsConsum...
What Makes UsAmerica’s Most Convenient Bank Legendary Service 7 Day Banking Longer Hours 24/7 Live CustomerService Sa...
Memorably Demonstrate WhyOur Creative Strategy
6Bank Human TV
7Customer TestimonialsStore Manager WelcomesEnhancing Twitter Team Profiles
BankHumanAgain.com8
BankHumanAgain.com9
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Vinoo

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Vinoo

  1. 1. Banking Human, AgainVinoo VijayEVP, CMO & Head of Corporate and Public AffairsMarch 21, 2013
  2. 2. Non-Linear (and individual) Consumer MapsMobile Transformation“Traditional” Social Media DemandsOrganizations Lagging Consumer BehaviorsSceptical Public
  3. 3. Knowing Our TruthsIt’s a better experience banking atAmerica’s Most Convenient BankMarketTruth:Parity,with HeadwindsConsumerTruth:“I don’t like banks”Our CompanyTruth:Commitment toWow the CustomerOurPosition
  4. 4. What Makes UsAmerica’s Most Convenient Bank Legendary Service 7 Day Banking Longer Hours 24/7 Live CustomerService Same Day DebitCard Coin Counting No rope lines Chain-Free Pens Umbrellas Dog Biscuits4
  5. 5. Memorably Demonstrate WhyOur Creative Strategy
  6. 6. 6Bank Human TV
  7. 7. 7Customer TestimonialsStore Manager WelcomesEnhancing Twitter Team Profiles
  8. 8. BankHumanAgain.com8
  9. 9. BankHumanAgain.com9

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