0
Tactus
The story of
By Randi-Lise H. Almås
5.1
2.7
2,720,708
1,897,046
1,328,753
1,388,567
780,773
1,277,367
957,894
297,609
0
500,000
1,000,000
1,500,000
2,000,000
2,500,00...
2010 : 3 mill
2011 : 30 mill
2012 : 80 mill
2013 : 130 mill
2014 : ?
New user situations
TOUCHNew ways of interacting
Create innovative solutions
on mobile platforms
that give effect for our clients!
Who?
offer:
innovative html 5 ads for mobile touch
prove:
high ad effect
generate:
high growth in ad revenue
build:
stronger re...
How?
Context
Goal
Possibilities
Tactical
Call to action
Brandbuilding
Engagement
Cases
Example
engagement
effect
relationships revenue
me too
?
Thank you!
randilise@vg.no
Thank you!
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
Case Study: Moving Mobile Ads In House
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Case Study: Moving Mobile Ads In House

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When media agencies in Norway were unable to meet the demand for ads on mobile platforms, Norwegian news publisher Verdens Gang took matters into its own hands. With no prior knowledge of mobile ads, they developed their own in-house agency. They started by making simple mobile ads and creating mobile landing pages and evolved to advanced interactive ads, engaging games and running mobile strategies for clients. VG now holds the No.1 position in the Norwegian mobile ad market.

PRESENTER
Randi-Lise Almas, Head of Tactus, Verdens Gang, Norway

Published in: Marketing, Technology, Business
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Transcript of "Case Study: Moving Mobile Ads In House"

  1. 1. Tactus The story of By Randi-Lise H. Almås
  2. 2. 5.1
  3. 3. 2.7
  4. 4. 2,720,708 1,897,046 1,328,753 1,388,567 780,773 1,277,367 957,894 297,609 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 VG Mobil NRK Mobil Dagbladet Mobil TV2 Mobil Aftenposten Mobil Finn Mobil Nettavisen e24 Klikk
  5. 5. 2010 : 3 mill 2011 : 30 mill 2012 : 80 mill 2013 : 130 mill 2014 : ?
  6. 6. New user situations
  7. 7. TOUCHNew ways of interacting
  8. 8. Create innovative solutions on mobile platforms that give effect for our clients!
  9. 9. Who?
  10. 10. offer: innovative html 5 ads for mobile touch prove: high ad effect generate: high growth in ad revenue build: stronger relationships with clients
  11. 11. How?
  12. 12. Context Goal Possibilities
  13. 13. Tactical Call to action
  14. 14. Brandbuilding Engagement
  15. 15. Cases Example
  16. 16. engagement effect relationships revenue me too ?
  17. 17. Thank you! randilise@vg.no Thank you!
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