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When media agencies in Norway were unable to meet the demand for ads on mobile platforms, Norwegian news publisher Verdens Gang took matters into its own hands. With no prior knowledge of mobile ads, they developed their own in-house agency. They started by making simple mobile ads and creating mobile landing pages and evolved to advanced interactive ads, engaging games and running mobile strategies for clients. VG now holds the No.1 position in the Norwegian mobile ad market.
Randi-Lise Almas, Head of Tactus, Verdens Gang, Norway
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