StrongMail - Sponsor Breakfast Presentation

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The Big Data and Performance Advantages of Owning Your Own ESP
Most ESPs today are architected as multi-tenant SaaS offerings, which provide significant advantages to the *vendor.* StrongMail offers marketers a dedicated system they can own – whether deployed on-premise or in the cloud - providing email marketers with significant advantages, including near real-time access to in-house CRM data, peak sending performance capabilities, and lower total cost of ownership. Come learn about the benefits of switching to an ESP that is designed to benefit *senders* and learn what more you could be doing with your email marketing program!

Presenter:
Jason Simon, Senior Vice President of Global Sales, StrongMail

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  • The more you look at email as being about using information, as opposed to being about the act of sending, the more you see the wisdom of owning.
  • If you’re the girl in the front, you just have to make sure you don’t fall. But if you’re the little boy behind her, you have to worry about you AND the person in front of you! Today’s multi-tenant ESPs were designed years ago, when email was siloed. You could put everyone in the same database for sending, and it didn’t matter much. That may no longer work.
  • If you’re the girl in the front, you just have to make sure you don’t fall. But if you’re the little boy behind her, you have to worry about you AND the person in front of you! Today’s multi-tenant ESPs were designed years ago, when email was siloed. You could put everyone in the same database for sending, and it didn’t matter much. That may no longer work.
  • Today’s marketer needs to be savvy about data use today and tomorrow.Marketing is being unsiloed … and systems are being interconnectedVariety of data is growing: email file + legacy CRM + customer behavior + 3rd party data + social graph, as well as total volume of that data, and the velocity of change to that data
  • Jason to narrate our approach to solving data, and how we do this better.
  • First generation ESPs with their siloed database (“bring me all the data here!”) tended to add customer channel options – mobile, display, social, etc. StrongMail’s legacy as an enterprise software company working in heterogeneous enterprises is being expanded upon now; our roadmap allows you to plug in best-of-breed customer channels at the top; what we build is an elastic database architecture that solves the problem of access large distributed data sets, structured and unstructured. We provide a future-proof architecture.
  • Talk about the next advantage of our approach of owning your system: full use of the sending resource. No waiting.
  • Establish our value by association with global brands
  • StrongMail - Sponsor Breakfast Presentation

    1. 1. “OWNING” YOUR ESPTHE BIG DATA & PERFORMANCE EDGEHEADLINE EXAMPLE JASON SIMON, SVP GLOBAL SALES, STRONGMAIL EMAIL INSIDER SUMMIT 12.10.12 PARK CITY, UT Proprietary and Confidential
    2. 2. • There are some perils that come with sharing certain resources• Architecture matters – today more than ever• There are distinct advantages that come from single-tenant ESP Proprietary and Confidential
    3. 3. • There are some perils that come with sharing certain resources• Architecture matters – today more than ever• There are distinct advantages that come from single-tenant ESP Proprietary and Confidential
    4. 4. • Sending email off of a single email file increasingly won’t work o Marketing is being unsiloed…and systems are being interconnected o Big data means creating campaigns with intelligence gleaned from multiple sources• Marketing depts will soon have a bigger IT budget today than IT! (Gartner)• How do you manage data today … and how much harder will it be tomorrow with a data- siloed ESP? Proprietary and Confidential
    5. 5. Challenge• Needed to consolidate ESPs, reduce cost, and improve to time to marketSolution• Integrated their multi-channel campaign management system (Unica) with StrongMail.• Real-time, personalized offers to customers based on behavioral and pre-defined business rulesResults• Consolidated confirmation emails for 8 brands down to 1 template with over 37,000 different variations• 1-to-1 confirmation emails delivered in less than 2 seconds• IHG’s subscriber engagement levels have “gone through the roof,” including a 7x increase in CTRs and a double-digit increase in revenue from email Proprietary and Confidential
    6. 6. Email Mobile Display Social Apps Campaign Design & Automated Optimization AnalyticsEmail Legacy Web 3rd Party SocialData CRM Analytics Data Graph Proprietary and Confidential
    7. 7. Challenge• Send 2M emails at once with precisely targeted offers to arrive within 10 mins.• Email marketing drives 70% or revenueSolution• Improved email targeting with data mining for more customization and personalization• 10-minute delivery window means every customer has equal opportunity for available inventory during 48-hour salesResult• Increased from 3 to 5 sales events per day to 18 per day across 7 categories based upon subscriber engagement• 7% increase in engagement with 12% increase in open rates and 25% boost in CTRs Proprietary and Confidential
    8. 8. • The more you understand email in relation to data and less about the service of sending, the more you will see the advantages of owning.• There are many ways to own, making it very IT friendly. o On-premise o In the cloud, managed by us o In the cloud, managed by you• Optimize your email marketing budget – spend less on delivery fees and save more for integration, analytics, strategy and creative. Proprietary and Confidential
    9. 9. A FEW OF OUR CUSTOMERS Proprietary and Confidential
    10. 10. Jason Simon (650) 421-7151 jsimon@strongmail.com @jason_simon Proprietary and Confidential

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