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Closing the Loop between Video Ad Exposure and Offline Sales ...
Closing the Loop between Video Ad Exposure and Offline Sales
Advancements in ad technology now allow advertisers to determine if users who saw an advertisement actually purchased their product—or a competitor's—and to optimize campaigns to drive specific actions. Videology showcases new research and case study results from leading brands who are using this technology to drive their digital strategies and improve ROI.
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