0
TODAY:
BUILD SPECIALTY EXPERTISE
TODAY:
BUILD SPECIALTY EXPERTISE
TOMORROW:
MAKE IT GENERAL EXPERTISE
ART COPY
PRODUCER
ACCOUNT
STRATEGY
ART COPY
PRODUCER
ACCOUNT
STRATEGY
SOCIAL MEDIA ACCOUNT
SOCIAL MEDIA STRATEGY
UX
COMM. MGMTDIGITAL PRODUCER
CODE
DIGITAL A...
5 PEOPLE
$900K
$2.34M
13 PEOPLE
HIDDEN OPPORTUNITIES = FREE
6
1 YOUR CREATIVE PEOPLE
ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP?
CREATIVE PEOPLE
2 LEGAL
“HEINEKEN HAD VERY LITTLE
COMPETITION, NABBING THE
TOP SPOT FOR MOST FACEBOOK
FANS, MOST TWITTER
FOLLOWERS, BIGGEST YOUTUB...
HOW CAN LEGAL COLLABORATE BE A RESOURCE
FOR INNOVATION, NOT JUST BE A ROADBLOCK?
LEGAL
3 YOUR WORK PLACE & FEARLESS
LEADER
(OR SOMEONE IMPERSONATING THEM)
READY-MADE ASSETS CURATING
FOR EVERY 1FOLLOWER OF @TBWACHIATLA...
WE HAVE 6FOLLOWERS OF
@CHIATDAYNIGHT
WE HAVE 33FOLLOWERS OF
@LEECLOWSBEARD
ARE YOU REALLY GETTING WHAT YOU NEED
OUT OF YOUR LEADERSHIP & WORKFORCE?
YOUR WORKFORCE
4 YOUR PARTNERS
ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS?
PARTNERS
5 YOUR STRATEGY PEOPLE
employees who like Y
Y
Z .083
.583 Y
Z .050
.950 Y
Z .083
.583
Y
Z .023
.267
Y
Z .047
.367 Y
Z .014
.115
Y
Z 2.26
.038
Y
Z...
1.75
1.17
1.14
1.13
0.23
0.17
0.14
-­‐0.20
-­‐0.24
-­‐0.25
-­‐0.31
-­‐0.36
-­‐0.75
-­‐1.00
high # of mutual Z followerslow...
ARE YOU DRIVING THE BUSINESS OR
JUST REPORTING ON IT?
STRATEGY PEOPLE
6 YOUR CUSTOMERS
ARE YOU REALLY INVOLVING
CUSTOMERS IN MEANINGFUL WAYS?
CUSTOMERS
THANK YOU
@JASONCLEMENT
@TBWADAN
@TBWACHIATLA
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
Keynote: Six Hidden Opportunities for Social Media Integration
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Keynote: Six Hidden Opportunities for Social Media Integration

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Now more than ever, social media success has to come from both inside and outside of the social media department. This session lays out six simple points of "unlikely integration" inside existing organizations. These points are where great social media ideas and work are hiding inside the traditional arms of clients and agencies. The presentation will be geared to inspire leaders of social media and return them to work with a mission for collaboration using the processes and resources they already have.

KEYNOTE
Jason Clement, Executive Director of Integration, TBWA\Digital Arts Network @jasonclement

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Transcript of "Keynote: Six Hidden Opportunities for Social Media Integration"

  1. 1. TODAY: BUILD SPECIALTY EXPERTISE
  2. 2. TODAY: BUILD SPECIALTY EXPERTISE TOMORROW: MAKE IT GENERAL EXPERTISE
  3. 3. ART COPY PRODUCER ACCOUNT STRATEGY
  4. 4. ART COPY PRODUCER ACCOUNT STRATEGY SOCIAL MEDIA ACCOUNT SOCIAL MEDIA STRATEGY UX COMM. MGMTDIGITAL PRODUCER CODE DIGITAL ACCOUNT DIGITAL STRATEGY
  5. 5. 5 PEOPLE $900K $2.34M 13 PEOPLE
  6. 6. HIDDEN OPPORTUNITIES = FREE
  7. 7. 6
  8. 8. 1 YOUR CREATIVE PEOPLE
  9. 9. ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP? CREATIVE PEOPLE
  10. 10. 2 LEGAL
  11. 11. “HEINEKEN HAD VERY LITTLE COMPETITION, NABBING THE TOP SPOT FOR MOST FACEBOOK FANS, MOST TWITTER FOLLOWERS, BIGGEST YOUTUBE COMMUNITY AND MOST INDIVIDUAL CHANNEL VIEWS.” - L2 THINK TANK, MAY 2013
  12. 12. HOW CAN LEGAL COLLABORATE BE A RESOURCE FOR INNOVATION, NOT JUST BE A ROADBLOCK? LEGAL
  13. 13. 3 YOUR WORK PLACE & FEARLESS LEADER (OR SOMEONE IMPERSONATING THEM)
  14. 14. READY-MADE ASSETS CURATING
  15. 15. FOR EVERY 1FOLLOWER OF @TBWACHIATLA... WE HAVE 6FOLLOWERS OF @CHIATDAYNIGHT WE HAVE 33FOLLOWERS OF @LEECLOWSBEARD
  16. 16. ARE YOU REALLY GETTING WHAT YOU NEED OUT OF YOUR LEADERSHIP & WORKFORCE? YOUR WORKFORCE
  17. 17. 4 YOUR PARTNERS
  18. 18. ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS? PARTNERS
  19. 19. 5 YOUR STRATEGY PEOPLE
  20. 20. employees who like Y Y Z .083 .583 Y Z .050 .950 Y Z .083 .583 Y Z .023 .267 Y Z .047 .367 Y Z .014 .115 Y Z 2.26 .038 Y Z 2.76 .537 Y Z 3.85 .001 Y Z .345 .045 Y Z .076 .005 Y Z .110 .019 employees who like Z
  21. 21. 1.75 1.17 1.14 1.13 0.23 0.17 0.14 -­‐0.20 -­‐0.24 -­‐0.25 -­‐0.31 -­‐0.36 -­‐0.75 -­‐1.00 high # of mutual Z followerslow # of mutual Z followers
  22. 22. ARE YOU DRIVING THE BUSINESS OR JUST REPORTING ON IT? STRATEGY PEOPLE
  23. 23. 6 YOUR CUSTOMERS
  24. 24. ARE YOU REALLY INVOLVING CUSTOMERS IN MEANINGFUL WAYS? CUSTOMERS
  25. 25. THANK YOU
  26. 26. @JASONCLEMENT @TBWADAN @TBWACHIATLA
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