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Keynote: Six Hidden Opportunities for Social Media Integration
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Keynote: Six Hidden Opportunities for Social Media Integration

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Now more than ever, social media success has to come from both inside and outside of the social media department. This session lays out six simple points of "unlikely integration" inside existing …

Now more than ever, social media success has to come from both inside and outside of the social media department. This session lays out six simple points of "unlikely integration" inside existing organizations. These points are where great social media ideas and work are hiding inside the traditional arms of clients and agencies. The presentation will be geared to inspire leaders of social media and return them to work with a mission for collaboration using the processes and resources they already have.

KEYNOTE
Jason Clement, Executive Director of Integration, TBWA\Digital Arts Network @jasonclement

Published in: Business, Technology

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Transcript

  • 1. TODAY: BUILD SPECIALTY EXPERTISE
  • 2. TODAY: BUILD SPECIALTY EXPERTISE TOMORROW: MAKE IT GENERAL EXPERTISE
  • 3. ART COPY PRODUCER ACCOUNT STRATEGY
  • 4. ART COPY PRODUCER ACCOUNT STRATEGY SOCIAL MEDIA ACCOUNT SOCIAL MEDIA STRATEGY UX COMM. MGMTDIGITAL PRODUCER CODE DIGITAL ACCOUNT DIGITAL STRATEGY
  • 5. 5 PEOPLE $900K $2.34M 13 PEOPLE
  • 6. HIDDEN OPPORTUNITIES = FREE
  • 7. 6
  • 8. 1 YOUR CREATIVE PEOPLE
  • 9. ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP? CREATIVE PEOPLE
  • 10. 2 LEGAL
  • 11. “HEINEKEN HAD VERY LITTLE COMPETITION, NABBING THE TOP SPOT FOR MOST FACEBOOK FANS, MOST TWITTER FOLLOWERS, BIGGEST YOUTUBE COMMUNITY AND MOST INDIVIDUAL CHANNEL VIEWS.” - L2 THINK TANK, MAY 2013
  • 12. HOW CAN LEGAL COLLABORATE BE A RESOURCE FOR INNOVATION, NOT JUST BE A ROADBLOCK? LEGAL
  • 13. 3 YOUR WORK PLACE & FEARLESS LEADER (OR SOMEONE IMPERSONATING THEM)
  • 14. READY-MADE ASSETS CURATING
  • 15. FOR EVERY 1FOLLOWER OF @TBWACHIATLA... WE HAVE 6FOLLOWERS OF @CHIATDAYNIGHT WE HAVE 33FOLLOWERS OF @LEECLOWSBEARD
  • 16. ARE YOU REALLY GETTING WHAT YOU NEED OUT OF YOUR LEADERSHIP & WORKFORCE? YOUR WORKFORCE
  • 17. 4 YOUR PARTNERS
  • 18. ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS? PARTNERS
  • 19. 5 YOUR STRATEGY PEOPLE
  • 20. employees who like Y Y Z .083 .583 Y Z .050 .950 Y Z .083 .583 Y Z .023 .267 Y Z .047 .367 Y Z .014 .115 Y Z 2.26 .038 Y Z 2.76 .537 Y Z 3.85 .001 Y Z .345 .045 Y Z .076 .005 Y Z .110 .019 employees who like Z
  • 21. 1.75 1.17 1.14 1.13 0.23 0.17 0.14 -­‐0.20 -­‐0.24 -­‐0.25 -­‐0.31 -­‐0.36 -­‐0.75 -­‐1.00 high # of mutual Z followerslow # of mutual Z followers
  • 22. ARE YOU DRIVING THE BUSINESS OR JUST REPORTING ON IT? STRATEGY PEOPLE
  • 23. 6 YOUR CUSTOMERS
  • 24. ARE YOU REALLY INVOLVING CUSTOMERS IN MEANINGFUL WAYS? CUSTOMERS
  • 25. THANK YOU
  • 26. @JASONCLEMENT @TBWADAN @TBWACHIATLA