What Your Website and Mobile Apps               Can Learn From Facebook                       Kristin Hersant, VP of Marke...
Traditional websites are facing critical challengesUsers are flocking to real-     Users now expect        Resulting in dec...
Traditional websites are facing critical challenges
Social LoginNotifications                       Real-time                       site ticker                       Real-time...
We help businesses to create branded    real-time social experiencesthat build brand loyalty and drive user               ...
Your Partner for the Real-time Web                                               Echo Business Services       Strategic Gu...
Your Partner for the Real-time Web                                               Echo Business Services       Strategic Gu...
Your Partner for the Real-time Web                                               Echo Business Services       Strategic Gu...
Users get                                                                              3                                  ...
Marketers want to build sustained  engagement with their brand.Own the customer relationship with portable branded        ...
Featured Customers
Live Customer Examples
Client Return on Investment Real-time WebYour partner in the transformation from the Static to the            Doubled its ...
Thank You     Kristin Hersant    VP of Marketingkristin@aboutecho.com    @kristinhersanthttp://aboutecho.com
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Smis thu sponsored luncheon echo

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Smis thu sponsored luncheon echo

  1. 1. What Your Website and Mobile Apps Can Learn From Facebook Kristin Hersant, VP of Marketing @kristinhersanthttp://aboutecho.com echo Real-time Web Platform
  2. 2. Traditional websites are facing critical challengesUsers are flocking to real- Users now expect Resulting in decreasedtime/social web sites like and demand traffic, time on site, FB and Twitter. real-time/social engagement, relevance experiences as they & revenues on browse other websites. static sites.
  3. 3. Traditional websites are facing critical challenges
  4. 4. Social LoginNotifications Real-time site ticker Real-time Trending Real-time news feed
  5. 5. We help businesses to create branded real-time social experiencesthat build brand loyalty and drive user behavior.
  6. 6. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  7. 7. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  8. 8. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  9. 9. Users get 3 notified when they getEcho Apps Users can replies comment on object life Comments stream items. appear asInteroperate Comment part of the moderation home page rules/ stream. Users functionality can comment apply. inline.atthe Datalevel. Comments Rewards for contribute to commenting. the real-time Super powers trending while calculations commentingThis is an example of a userleaving a comment (in themiddle) and how it flows User A user’s commentsinto other Echo Enabled flow through the site comments appear inApps. their profile ticker As forum threads mention content on the site, conversation s become synced
  10. 10. Marketers want to build sustained engagement with their brand.Own the customer relationship with portable branded experiences.
  11. 11. Featured Customers
  12. 12. Live Customer Examples
  13. 13. Client Return on Investment Real-time WebYour partner in the transformation from the Static to the Doubled its user registrations in Increased number of one year after implementing comments from 3M to 7+M Echo in one year, doubled page views. Increased its use of Comments More comments about The by 142% after implementing Walking Dead on amctv.com Echo’s real-time platform than on Twitter after one year. Grew monthly unique visitors Increased social engagement from zero to 300K in 60 days by 2X since launch; for a new TV show maintained traffic levels since. Doubled page views within 24 605% increase in social hrs. of launch; integrates social activity for Breaking Bad into every live event and TV season premiere; 14% lift in show ratings
  14. 14. Thank You Kristin Hersant VP of Marketingkristin@aboutecho.com @kristinhersanthttp://aboutecho.com
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