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  • 1. What Your Website and Mobile Apps Can Learn From Facebook Kristin Hersant, VP of Marketing @kristinhersanthttp://aboutecho.com echo Real-time Web Platform
  • 2. Traditional websites are facing critical challengesUsers are flocking to real- Users now expect Resulting in decreasedtime/social web sites like and demand traffic, time on site, FB and Twitter. real-time/social engagement, relevance experiences as they & revenues on browse other websites. static sites.
  • 3. Traditional websites are facing critical challenges
  • 4. Social LoginNotifications Real-time site ticker Real-time Trending Real-time news feed
  • 5. We help businesses to create branded real-time social experiencesthat build brand loyalty and drive user behavior.
  • 6. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  • 7. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  • 8. Your Partner for the Real-time Web Echo Business Services Strategic Guidance Centralized Support Unified Contract & Billing One point of contact. Integration Best practices, KPIs, Next Gen Ideas One bulk price. One SLA guarantee support. App Ecosystem Social Login Comments Forums Site Ticker Trending Lifestreams 3 Notifier Social Chatter Polling Follow Badges User Newsfeed Custom Apps Echo Platform StreamServer KVSServer BackplaneServer DataServer Key Value Store in the Real-time Activities Real-time App Eventing Real-time Data BridgingDB Cloud
  • 9. Users get 3 notified when they getEcho Apps Users can replies comment on object life Comments stream items. appear asInteroperate Comment part of the moderation home page rules/ stream. Users functionality can comment apply. inline.atthe Datalevel. Comments Rewards for contribute to commenting. the real-time Super powers trending while calculations commentingThis is an example of a userleaving a comment (in themiddle) and how it flows User A user’s commentsinto other Echo Enabled flow through the site comments appear inApps. their profile ticker As forum threads mention content on the site, conversation s become synced
  • 10. Marketers want to build sustained engagement with their brand.Own the customer relationship with portable branded experiences.
  • 11. Featured Customers
  • 12. Live Customer Examples
  • 13. Client Return on Investment Real-time WebYour partner in the transformation from the Static to the Doubled its user registrations in Increased number of one year after implementing comments from 3M to 7+M Echo in one year, doubled page views. Increased its use of Comments More comments about The by 142% after implementing Walking Dead on amctv.com Echo’s real-time platform than on Twitter after one year. Grew monthly unique visitors Increased social engagement from zero to 300K in 60 days by 2X since launch; for a new TV show maintained traffic levels since. Doubled page views within 24 605% increase in social hrs. of launch; integrates social activity for Breaking Bad into every live event and TV season premiere; 14% lift in show ratings
  • 14. Thank You Kristin Hersant VP of Marketingkristin@aboutecho.com @kristinhersanthttp://aboutecho.com