Smis adam archer

24 JANHOW MOBILE CHANGES SOCIAL MARKETING EFFECTIVELY TO MOBILE-SOCIAL CONSUMERS PRESENTED BY: ADAM ARCHER, VITRUE GAMES 1

MOBILE OUTLOOKUsers accessing their social networks via mobile devices will doubleover the next 4 yearsToday, more than 350 million active users currently access Facebookthrough their mobile devices* * Facebook.com, Platform Statistics 2012 * Microsoft TAG 2011 2 @Vitrue ##MPSMIS

OUR FINDINGSON MOBILE SOCIAL ENGAGEMENT 3

POST TYPEOur analysis found thatacross all page sizes, 21.5%of Likes on Text postscame from mobile,followed very closely by20.4% of Likes from mobileon Image posts.Posts that included anImage garnered more Likesas opposed to those postsnot using an image. 4 @Vitrue ##MPSMIS

POSTS WITH LINKSNo matter the post type or page size, all posts including a link receivedhigher Likes from mobile than those without a link. 5 @Vitrue ##MPSMIS

DOES PUNCTUATION MATTER?Results show that the use of punctuation marks canactually decrease user engagement. In both cases,those posts that used punctuation marks received4.8% less Likes for “?” and 13.7% less likes for ”!”than those posts that did not include them. 6 @Vitrue ##MPSMIS

HOW LONG IS TOO LONG? Across all page sizes, shorter posts, defined by less than 70 characters, received more Likes and Comments than longer posts, those defined as more than 70 characters. We found that for Likes, engagement increased by 4.3% from mobile devices on shorter posts.7 @Vitrue ##MPSMIS

WHEN SHOULD I POST?Across all page sizes, late week into theweekend garnered the most Likes frommobile users with Saturday receiving 11.8%more engagement than Tuesday. Diggingdeeper into the data we see a large spike(7.45%) on Thursday, followed by a sharpdecline (8.4%) on Friday and then stronggrowth on Saturday (12.5%). 8 @Vitrue ##MPSMIS

MOBILE BEST PRACTICES 9

SHORT AND SWEET•Keep your posts short and to the point•Lots of content? Break it out into smaller posts throughout the day 10 @Vitrue ##MPSMIS

LEARN FROM ANALYTICS• Use social analytics to find patterns in your communities to fine tune your social strategy• Watch engagement rates and fan growth rates to learn what is resonating with your brand’s communities 11 @Vitrue ##MPSMIS

PICTURES ARE WORTH A THOUSAND WORDS • Image posts garner 3.8% of Comments from mobile when compared to all other post types, followed by Apps, Video, Text and finally Flash.• Images are more engaging than text-only updates 12 @Vitrue ##MPSMIS

THANK YOU Q&Afacebook.com/vitrue@vitruevitrue.com/blog/feedyoutube.com/vitrue 13

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Smis adam archer

by MediaPost on Jan 30, 2012

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