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Acquiring New Customers Through Twitter and Facebook
Social media is an excellent tool for engagement with existing customers and brand awareness, but how do you convert the broader Twitter and Facebook users into customers? Join ExactTarget's Vice President of Social Products Margaret Francis as she dives into the ways successful organizations can and have used social media to build their customer base.
Presenter: Margaret Francis, VP of Product, ExactTarget
Margaret Francis is the Vice President of Social Products at ExactTarget. She is the former VP of Product at Lithium Technologies/Scout Labs, a leading SCRM (social CRM) company focused on customer communities, game theory and social listening and analytics. Prior to co-founding Scout Labs, she was the Director of Strategy and Analytics at Razorfish, where she developed marketing and technology strategies for Fortune 500 companies. Her customers and clients include companies such as Netflix, Coca-Cola, Visa, United Airlines, Nike, Apple, Citibank and Disney. She is a frequent speaker on the topic of social media management and metrics and their integration into marketing strategy and program measurement. Margaret is a graduate of Yale University and SFAI.
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