Is “Search” Dying?<br />David @SzetelaClix Marketing<br />http://szetela.me<br />
Overall Point: 2010-2011: PC Tipping Point<br />28 February 2011<br />2<br />Gesture-based UI is fueling explosion<br />Re...
28 February 2011<br />3<br />
28 February 2011<br />4<br />
28 February 2011<br />5<br />
28 February 2011<br />6<br />
28 February 2011<br />7<br />
Point 1: Velocity of Change is Accelerating (2001)<br />28 February 2011<br />8<br />
Point 1: Velocity of Change is Accelerating (2006)<br />28 February 2011<br />9<br />
Point 1: Velocity of Change is Accelerating (2010)<br />28 February 2011<br />10<br />
Point 2: Direct Object Manipulation<br />28 February 2011<br />11<br />Pioneered by the Macintosh<br />Helped many people ...
SEM Ramifications: Direct Object Manipulation<br />28 February 2011<br />12<br />Soon: create iPhone/iPad/Android “Convers...
Point 3: Voice Input and Output<br />28 February 2011<br />13<br />Will be next PC UI breakthrough<br />Windows 7 includes...
28 February 2011<br />14<br />
Point 3: Voice Input and Output<br />28 February 2011<br />15<br />Great apps now, e.g. Google Translate<br />(Attempted) ...
SEM Ramifications: Voice Input and Output<br />28 February 2011<br />16<br />Try Google “Click to Call” ads<br />Try using...
Point 4: Contextually Appropriate Content<br />28 February 2011<br />17<br />Smartphones are location-enabled (GPS)<br />N...
28 February 2011<br />18<br />
SEM Ramifications: Contextually Appropriate Advertising<br />28 February 2011<br />19<br />Read my Customers Now book<br /...
Hyper-Target Ad/Landing Page Combinations<br />
Targeting Roulette Players in Swanage<br />
Roulette/Swanage Landing Page<br />28 February 2011<br />22<br />
Point 5: Ubiquitous Computing<br />Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on t...
Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only – camera is the one in ...
Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only –Internet-enabled perso...
28 February 2011<br />26<br />
28 February 2011<br />27<br />
SEM Ramifications: Ubiquitous Computing<br />28 February 2011<br />28<br />Let people convert outside your site<br />Apps,...
Facebook Responder Profile Report<br />
28 February 2011<br />30<br />Download Free Copy:<br />http://CustomersNowBook.com<br />
Is “Search” Dying?<br />David @SzetelaClix Marketing<br />http://szetela.me<br />
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Sis thu 0900 david szetela

  1. 1. Is “Search” Dying?<br />David @SzetelaClix Marketing<br />http://szetela.me<br />
  2. 2. Overall Point: 2010-2011: PC Tipping Point<br />28 February 2011<br />2<br />Gesture-based UI is fueling explosion<br />Real people hate mice, keyboards, files<br />Web 3.0 is like DOS<br />
  3. 3. 28 February 2011<br />3<br />
  4. 4. 28 February 2011<br />4<br />
  5. 5. 28 February 2011<br />5<br />
  6. 6. 28 February 2011<br />6<br />
  7. 7. 28 February 2011<br />7<br />
  8. 8. Point 1: Velocity of Change is Accelerating (2001)<br />28 February 2011<br />8<br />
  9. 9. Point 1: Velocity of Change is Accelerating (2006)<br />28 February 2011<br />9<br />
  10. 10. Point 1: Velocity of Change is Accelerating (2010)<br />28 February 2011<br />10<br />
  11. 11. Point 2: Direct Object Manipulation<br />28 February 2011<br />11<br />Pioneered by the Macintosh<br />Helped many people become first-time computer users<br />Commonplace in the iPhone/iPad user interface<br />Explosion in Pad devices will continue<br />
  12. 12. SEM Ramifications: Direct Object Manipulation<br />28 February 2011<br />12<br />Soon: create iPhone/iPad/Android “Conversion apps”<br />Later: create “sites” that can be used without keyboard or mouse<br />
  13. 13. Point 3: Voice Input and Output<br />28 February 2011<br />13<br />Will be next PC UI breakthrough<br />Windows 7 includes very good voice recognition<br />Apple predicted in 1987 – with another future technology: Anthropomorphic Agents<br />
  14. 14. 28 February 2011<br />14<br />
  15. 15. Point 3: Voice Input and Output<br />28 February 2011<br />15<br />Great apps now, e.g. Google Translate<br />(Attempted) demo<br />
  16. 16. SEM Ramifications: Voice Input and Output<br />28 February 2011<br />16<br />Try Google “Click to Call” ads<br />Try using phone numbers in ads – e.g. AdWords Call Metrics<br />Create an attended or automated conversion process<br />
  17. 17. Point 4: Contextually Appropriate Content<br />28 February 2011<br />17<br />Smartphones are location-enabled (GPS)<br />Near-field communication will be the breakthrough<br />Eric Schmidt’s flowers example<br />Huge personal-privacy implications<br />
  18. 18. 28 February 2011<br />18<br />
  19. 19. SEM Ramifications: Contextually Appropriate Advertising<br />28 February 2011<br />19<br />Read my Customers Now book<br />Start using Social Media PPC, in-game advertising<br />Design landing pages that are context-specific<br />
  20. 20. Hyper-Target Ad/Landing Page Combinations<br />
  21. 21. Targeting Roulette Players in Swanage<br />
  22. 22. Roulette/Swanage Landing Page<br />28 February 2011<br />22<br />
  23. 23. Point 5: Ubiquitous Computing<br />Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web."<br />28 February 2011<br />23<br />
  24. 24. Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only – camera is the one in their phone.<br />28 February 2011<br />24<br />
  25. 25. Point 5: Ubiquitous Computing<br />Fact:<br />For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.”<br />28 February 2011<br />25<br />
  26. 26. 28 February 2011<br />26<br />
  27. 27. 28 February 2011<br />27<br />
  28. 28. SEM Ramifications: Ubiquitous Computing<br />28 February 2011<br />28<br />Let people convert outside your site<br />Apps, In-game, Facebook pages<br />Get deeply into PPC display advertising: Google Display, Facebook, LinkedIn, Yelp, etc.<br />Target people, not keywords<br />
  29. 29. Facebook Responder Profile Report<br />
  30. 30. 28 February 2011<br />30<br />Download Free Copy:<br />http://CustomersNowBook.com<br />
  31. 31. Is “Search” Dying?<br />David @SzetelaClix Marketing<br />http://szetela.me<br />
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