Sis thu 0900 david szetela
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  • 1. Is “Search” Dying?
    David @SzetelaClix Marketing
    http://szetela.me
  • 2. Overall Point: 2010-2011: PC Tipping Point
    28 February 2011
    2
    Gesture-based UI is fueling explosion
    Real people hate mice, keyboards, files
    Web 3.0 is like DOS
  • 3. 28 February 2011
    3
  • 4. 28 February 2011
    4
  • 5. 28 February 2011
    5
  • 6. 28 February 2011
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  • 7. 28 February 2011
    7
  • 8. Point 1: Velocity of Change is Accelerating (2001)
    28 February 2011
    8
  • 9. Point 1: Velocity of Change is Accelerating (2006)
    28 February 2011
    9
  • 10. Point 1: Velocity of Change is Accelerating (2010)
    28 February 2011
    10
  • 11. Point 2: Direct Object Manipulation
    28 February 2011
    11
    Pioneered by the Macintosh
    Helped many people become first-time computer users
    Commonplace in the iPhone/iPad user interface
    Explosion in Pad devices will continue
  • 12. SEM Ramifications: Direct Object Manipulation
    28 February 2011
    12
    Soon: create iPhone/iPad/Android “Conversion apps”
    Later: create “sites” that can be used without keyboard or mouse
  • 13. Point 3: Voice Input and Output
    28 February 2011
    13
    Will be next PC UI breakthrough
    Windows 7 includes very good voice recognition
    Apple predicted in 1987 – with another future technology: Anthropomorphic Agents
  • 14. 28 February 2011
    14
  • 15. Point 3: Voice Input and Output
    28 February 2011
    15
    Great apps now, e.g. Google Translate
    (Attempted) demo
  • 16. SEM Ramifications: Voice Input and Output
    28 February 2011
    16
    Try Google “Click to Call” ads
    Try using phone numbers in ads – e.g. AdWords Call Metrics
    Create an attended or automated conversion process
  • 17. Point 4: Contextually Appropriate Content
    28 February 2011
    17
    Smartphones are location-enabled (GPS)
    Near-field communication will be the breakthrough
    Eric Schmidt’s flowers example
    Huge personal-privacy implications
  • 18. 28 February 2011
    18
  • 19. SEM Ramifications: Contextually Appropriate Advertising
    28 February 2011
    19
    Read my Customers Now book
    Start using Social Media PPC, in-game advertising
    Design landing pages that are context-specific
  • 20. Hyper-Target Ad/Landing Page Combinations
  • 21. Targeting Roulette Players in Swanage
  • 22. Roulette/Swanage Landing Page
    28 February 2011
    22
  • 23. Point 5: Ubiquitous Computing
    Eric Schmidt: "...mobile advertising [will] generate more revenue than advertising on today's Web."
    28 February 2011
    23
  • 24. Point 5: Ubiquitous Computing
    Fact:
    For most people on the planet, their first –and only – camera is the one in their phone.
    28 February 2011
    24
  • 25. Point 5: Ubiquitous Computing
    Fact:
    For most people on the planet, their first –and only –Internet-enabled personal computer will be their “phone.”
    28 February 2011
    25
  • 26. 28 February 2011
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  • 27. 28 February 2011
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  • 28. SEM Ramifications: Ubiquitous Computing
    28 February 2011
    28
    Let people convert outside your site
    Apps, In-game, Facebook pages
    Get deeply into PPC display advertising: Google Display, Facebook, LinkedIn, Yelp, etc.
    Target people, not keywords
  • 29. Facebook Responder Profile Report
  • 30. 28 February 2011
    30
    Download Free Copy:
    http://CustomersNowBook.com
  • 31. Is “Search” Dying?
    David @SzetelaClix Marketing
    http://szetela.me