The Reinvention of Entertainment<br />Lori Weiman, @SearchMonitor<br />
Full Service Network  1995 - 1997<br />ITV, Phone, & Broadband Web<br />Movies on Demand<br />News on Demand<br />Games – ...
Experimentation with Voice Activated Remote<br />TV – PUT ON SPONGEBOB!<br />
Experimentation with Voice Activated Remote<br />NO!!<br />TV PUT ON BEN10 <br />TV – PUT ON SPONGEBOB!<br />
Experimentation with Voice Activated Remote<br />Leads to Expensive Medical & Therapy Bills…<br />NO!!<br />TV PUT ON BEN1...
Obstacles to Adoption/Deployment<br />Technical Stuff <br />Digitizing Content, Storage, Cost/Size of Set-Top Box<br />Lay...
Time Table for Technology Adoption - Long<br />DVR:  10+ Years for >50% Adoption<br />Telephone:  45 yrs 1900 – 1945  [bar...
Darwinian Advancements – Faster Now<br />Survival of the Fittest.  Eat or Be Eaten<br />Cable TV DVR<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />Flat Screen<br />Fat Screen<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />PINBALL<br />BOWLING<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />Tablets<br />Netbooks<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />Search Portal<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />Social Crowds<br />Word-of-Mouth<br />
Darwinian Advancements<br />Survival of the Fittest.  Eat or Be Eaten<br />Texting<br />Talking(?)<br />
THE FUTURE….<br />
Vying for the Future Right Now<br />GoogleTV & Apple TV<br />Searchable web and tv listings (not content) @ the same time<...
TV Rights Present Day Examples <br /><ul><li>Not Available on Demand
Until Recently, Not Available Online. 1 episode
Only Available As a Live Broadcast or For Purchase on iTunes
Available On Demand
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Sis sat 1000 lori weiman

  1. 1. The Reinvention of Entertainment<br />Lori Weiman, @SearchMonitor<br />
  2. 2. Full Service Network 1995 - 1997<br />ITV, Phone, & Broadband Web<br />Movies on Demand<br />News on Demand<br />Games – Play Against Your Neighbors<br />Movie Trailers & Theater Times on Demand<br />Pizza Hut Order Thru the TV<br />Shopping – Buying Stamps Most Popular Shopping App!<br />
  3. 3. Experimentation with Voice Activated Remote<br />TV – PUT ON SPONGEBOB!<br />
  4. 4. Experimentation with Voice Activated Remote<br />NO!!<br />TV PUT ON BEN10 <br />TV – PUT ON SPONGEBOB!<br />
  5. 5. Experimentation with Voice Activated Remote<br />Leads to Expensive Medical & Therapy Bills…<br />NO!!<br />TV PUT ON BEN10 <br />TV – PUT ON SPONGEBOB!<br />
  6. 6. Obstacles to Adoption/Deployment<br />Technical Stuff <br />Digitizing Content, Storage, Cost/Size of Set-Top Box<br />Laying Fiber/Coax, Storage<br />Business Model Fears & Legalities<br />Wrestling with Distribution Windows for Moviesdesigned to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model<br />TV Broadcasting Rights & Re-Broadcasting Rights<br />Copyright issues<br />Licensing Agreements<br />VOD<br />
  7. 7. Time Table for Technology Adoption - Long<br />DVR: 10+ Years for >50% Adoption<br />Telephone: 45 yrs 1900 – 1945 [barrier to entry = pipeline]<br />Refrigerator: 20 yrs 1920 – 1940<br />Color TV: 10 yrs 1960 – 1970<br />Microwave: 10 yrs 1970 - 1980<br />Cell Phone: 15 yrs 1985 - 2000 [barrier to entry = towers]<br />Internet: 6 yrs 1995 – 2001 [starting with Mosaic]<br />Smart Phones: 3 yrs 2008 - 2011<br />
  8. 8. Darwinian Advancements – Faster Now<br />Survival of the Fittest. Eat or Be Eaten<br />Cable TV DVR<br />
  9. 9. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />Flat Screen<br />Fat Screen<br />
  10. 10. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />
  11. 11. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />PINBALL<br />BOWLING<br />
  12. 12. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />
  13. 13. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />
  14. 14. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />Tablets<br />Netbooks<br />
  15. 15. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />Search Portal<br />
  16. 16. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />
  17. 17. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />Social Crowds<br />Word-of-Mouth<br />
  18. 18. Darwinian Advancements<br />Survival of the Fittest. Eat or Be Eaten<br />Texting<br />Talking(?)<br />
  19. 19. THE FUTURE….<br />
  20. 20. Vying for the Future Right Now<br />GoogleTV & Apple TV<br />Searchable web and tv listings (not content) @ the same time<br />Dual View – watch tv and get the web at the same time<br />Built into Sony TV, requires gigantosaurus key pad<br />Buy a separate keyboard – logitech $299<br />Who Will Eat GoogleTV? APPLE TV? CABLE?<br />Fios/Comcast apps for ipad/iphone<br />Remote Control & DVR Control from your phone or iPad!<br />TV access from your iPad – only eligible channels<br />Share what you are watching with Friends – Social Component<br />BUMMER ALERT: COMCAST APP CRASHES 2 stars in the app store and lots of complaints<br />
  21. 21. TV Rights Present Day Examples <br /><ul><li>Not Available on Demand
  22. 22. Until Recently, Not Available Online. 1 episode
  23. 23. Only Available As a Live Broadcast or For Purchase on iTunes
  24. 24. Available On Demand
  25. 25. Available Online – All Episodes
  26. 26. Available as a Live Broadcast
  27. 27. Available on iTunes</li></li></ul><li>Predictions<br />Take TV with You – Any Device, Any Place <br />broadcast rights get resolved…<br />Searchable Content<br />Entire libraries are available – all episodes of every show. <br />Channel Surfing Goes Away<br />Viewers Search for Content Categorically or Textually, Along With Traits Like:<br />Science Fiction, Home Improvement, Comedy, Cooking, Travel<br />When Was it Created<br />Consumer Ratings – Your Friends, Your Community, The World<br />Popularity e.g. # of Views Total, # of Views / Person<br />Optional Twitter Feed Streams During Video Viewing<br />Gaming Convergence On TV – multi-player goes mainstream<br />Crime is Solved 10x Faster Through Social Networking Integrated with News Feeds<br />
  28. 28. More Marketing Opportunities for Us<br />Demographic categories defined based on content likes/dislikes<br />Search Advertising in the Video Guide <br />Video ad insertions become actionable<br />TV Marketers mind meld with Search Marketers<br />Online & Offline Teams become Unified<br />
  29. 29. Lori WeimanLori@TheSearchMonitor.com<br />@ SearchMonitor<br />
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