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Sis sat 1000 janel landis laravie

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  • Information, your answers, your driving directions, your directory for people and entertainment, your help desk, communication portal, photo album
  • Transcript

    • 1. Search as a Utility
      & The Impact on Marketing
    • 2. Oxygen
    • 3. Electricity
    • 4. Search
    • 5. How the Utility is Perceived by…
      The Engines
      Users/Consumers
      Advertisers
    • 6. Engines
    • 7. Users
    • 8. Advertisers
      A search is a response to something, but it is also awareness, consideration and research.
    • 9. What Does it Mean to Us?
      Livelihood
      Passion
      Answers
    • 10. The Future of Search Utility
      Will it always be there, or is it the landline?
    • 11. The Future of Search Utility
      People will always have questions, but the methodology of seeking out answers will continue to change.
      • Mobile Search
      • 12. Mobile Apps
      • 13. Social Conversations
      Unified Search Platform will be needed, but could the pool of possible answer providers fragment to a point where Google is not even a part of the plan.
    • 14. Janel Landis Laravie
      Founder of Chacka Marketing
      @janellaravie or janel@chackamarketing.com