Sis sat 1000 janel landis laravie

405 views
364 views

Published on

Published in: Technology, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
405
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Information, your answers, your driving directions, your directory for people and entertainment, your help desk, communication portal, photo album
  • Sis sat 1000 janel landis laravie

    1. 1. Search as a Utility<br />& The Impact on Marketing<br />
    2. 2. Oxygen<br />
    3. 3. Electricity<br />
    4. 4. Search<br />
    5. 5. How the Utility is Perceived by…<br />The Engines<br />Users/Consumers<br />Advertisers<br />
    6. 6. Engines<br />
    7. 7. Users<br />
    8. 8. Advertisers<br />A search is a response to something, but it is also awareness, consideration and research.<br />
    9. 9. What Does it Mean to Us?<br />Livelihood<br />Passion<br />Answers<br />
    10. 10. The Future of Search Utility<br />Will it always be there, or is it the landline? <br />
    11. 11. The Future of Search Utility<br />People will always have questions, but the methodology of seeking out answers will continue to change.<br /><ul><li> Mobile Search
    12. 12. Mobile Apps
    13. 13. Social Conversations</li></ul>Unified Search Platform will be needed, but could the pool of possible answer providers fragment to a point where Google is not even a part of the plan.<br />
    14. 14. Janel Landis Laravie<br />Founder of Chacka Marketing<br />@janellaravie or janel@chackamarketing.com<br />

    ×