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Sis fri 0830 josh palau
 

Sis fri 0830 josh palau

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  • We spend a lot of time on this 2% even though they may be very differentThey may have converted from the same term but be vastly differentYet we focus a lot of attention here
  • This is the real opportunity – what happens to this group? Why didn’t they convert…or did they?But we rarely focus here

Sis fri 0830 josh palau Sis fri 0830 josh palau Presentation Transcript

  • Optimizing for the 98%
    May 2011
  • 2%
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    2
  • 98%
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  • Search = Acquisition
    4
  • Search = Discovery Experiences
    5
  • Discovery Experiences = Sales and Loyalty
    6
  • Do we care about experiences?
    7
  • 8
    86% Skip commercials
  • Optimizing Experiences
    9
  • 10
  • Source: Razorfishsearch.com
  • Visited Store
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  • Called 800 Number
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    13
  • No Conversion – Good or Bad Experience
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    14
  • “Shared”
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    15
  • Mobile
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    16
  • Don’t let your inability to measure everything stop you from optimizing the experiences
    17
  • Thanks!www.comcast.com