Greg Shove CEO, Founder Halogen Media Group Cooks’ Network Social Influence Program Social Media Insider Summit August 20, 2011
Williams-Sonoma: Cooks’ Network ArchitectsKatherine Rice, VP Business Development, Williams-SonomaRichard Siefert, SVP Consumer Marketing, Williams-Sonoma “We recognize the importance and expertise of the blogger community and want to engage with their community in new ways. By sharing our content with bloggers, we hope to increase our reach and expand our dialogue with them and our their communities.”
Branded content delivery network to food communities.
To gain relevance among younger, connected consumers.
Extend the brand experience to where the foodies are.
Earn social outcomes across the power middle of food
13% of all bloggers create 80% of all product-related posts The Power Middle EDITORS About 5K food/cooking bloggers within the target. 80% 13% FANS & FOLLOWERS Source: North American Empowerment Online Survey Q4, 2009