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Research presentation: Affinity Marketing -- It’s Not What You Like, It’s What You Love

by on Jun 24, 2013

  • 1,083 views

Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make ...

Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.

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Diya Jolly, Sr. Product Manager, Google

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Research presentation: Affinity Marketing -- It’s Not What You Like, It’s What You Love Research presentation: Affinity Marketing -- It’s Not What You Like, It’s What You Love Presentation Transcript