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Presentation: Bringing Social Media Into the Retail Experience
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Presentation: Bringing Social Media Into the Retail Experience

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Engagement. Convergence. Mobility. Omnichannel. Over the last three years, Macy's has evolved from using these as buzzwords, to making them the core of their digital marketing strategy. In this ...

Engagement. Convergence. Mobility. Omnichannel. Over the last three years, Macy's has evolved from using these as buzzwords, to making them the core of their digital marketing strategy. In this session, Jennifer Kasper, group vp, digital media & multi-cultural marketing of Macy's will discuss how the retailer has developed social communities as a means to activate their customers, build loyalty, and drive sales.

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Jennifer Kasper, VP/Digital Media & Multi-Cultural Marketing, Macy's

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Presentation: Bringing Social Media Into the Retail Experience Presentation: Bringing Social Media Into the Retail Experience Presentation Transcript

  • 1Building Social Media intothe Retail ExperienceJennifer KasperGVP Digital Meda & Multicultural Marketing
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  • 319261858 2008-13190219481976
  • 4Content.
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  • 6BOBBI BROWN - Secrets of the Universe
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  • 11HMC - Twitter tutorial
  • 12HMC - Im a colorphobe.-H.264
  • 13HMC - Whats the best way to hold a wine glass_-H.264
  • 14HMC - Johnny Iuzzini_What are the tools I need to bake_-H.264
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  • 16Next?