Presentation: Bringing Social Media Into the Retail Experience

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Engagement. Convergence. Mobility. Omnichannel. Over the last three years, Macy's has evolved from using these as buzzwords, to making them the core of their digital marketing strategy. In this session, Jennifer Kasper, group vp, digital media & multi-cultural marketing of Macy's will discuss how the retailer has developed social communities as a means to activate their customers, build loyalty, and drive sales.

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Jennifer Kasper, VP/Digital Media & Multi-Cultural Marketing, Macy's

Published in: Business, Technology
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Presentation: Bringing Social Media Into the Retail Experience

  1. 1. 1Building Social Media intothe Retail ExperienceJennifer KasperGVP Digital Meda & Multicultural Marketing
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