Be the first to like this
Native advertising and content marketing raise many issues that are not just ethical but legal and regulatory -- how ads are properly labeled and distinguished; what constitutes protected speech; proper use of trademarked property; and right of publicity. These questions become aggravated when brands become more entangled with content and when media companies themselves start creating ever more commercial content. The IAB gives its view.
Clare O'Brien, Senior Industry Programs Manager, iab uk
Clipping is a handy way to collect important slides you want to go back to later.