Olly beckett
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Olly beckett Presentation Transcript

  • 1. Being the underdog Olly Beckett, Expedia
  • 2. Being the underdog Olly Beckett, Expedia Brochures and Brand Marketing
  • 3. Email has matured (?) 569.2 million email accounts in 19991 3.3 billion email accounts in 20122 3.9 billion email accounts in 20132 6 billion email accounts in 2020? Where will they be?
  • 4. Brochures… SocialMedia…
  • 5. Social is maturing 5.5 million Facebook accounts in 20053 1 billion Facebook accounts in 20123 1.3 billion acebook accounts in 20143 750,000 Twitter accounts in 20074 75 million Twitter accounts in 20094 228 million witter accounts in 20145
  • 6. Brochures…Mobile
  • 7. Brochures…Mobile What mobile can do What email can do Regular subscriber Your voucher + Europe sale 19.8% 50% of repeat customers Your voucher + Europe sale 31.1% 50% of repeat customers Loyalty reward (thank you!) 43.1%
  • 8. Next? Integrating trigger email messages into newsletters (and vice versa) Personalised and predictive dynamic design and content Personalised send times Many more email accounts will be consolidated into just one app
  • 9. Olly Beckett, Expedia
  • 10. Appendix 1http://www.academia.edu/905342/Supporting_prospective_informatio n_in_email 2Email Statistics Report, 2012-2016, The Radicati Group, Inc. 3http://investor.fb.com/releasedetail.cfm?ReleaseID=842071 4http://dstevenwhite.com/2010/08/08/social-media-growth-from-2006- to-2010 5http://www.emarketer.com/Article/Emerging-Markets-Drive-Twitter- User-Growth-Worldwide/1010874?ecid=SOC1001