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Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
Ogsf mon 0945 owen peacock simon needham
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Ogsf mon 0945 owen peacock simon needham

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  • 1. SCION.COM: THE REVOLUTION OWEN PEACOCK NATIONAL MARKETING & COMMUNICATIONS MANAGER SIMON NEEDHAM CO-FOUNDER EXECUTIVE CREATIVE DIRECTOR
  • 2. SCION
  • 3. MEDIAN AGE OF CUSTOMER TOYOTA > INDUSTRY5045403530 ‘86 ‘87 ‘88 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00
  • 4. SCION OBJECTIVES CAPTURE A DIFFERENT BUYER LABORATORY FOR EXPERIMENTATION SUPPORT THE TOYOTA BRAND
  • 5. ATTIK
  • 6. COCA-COLA ADIDASBOOST MOBILE NFL
  • 7. MICROSITES AUGMENTED REALITYONLINE REALITY SHOW TABLET GAMES
  • 8. SCION
  • 9. J.D. POWER 2012 MANUFACTURER WEBSITE EVALUATION Dodge 752 Ram 752 Chevorlet 750 Fiat 729 SAAB 721 Scion 691
  • 10. +
  • 11. BROADCAST TABLETMICROSITE ONLINE BEHIND THE SCENES VIDEO
  • 12. THE NEW SCION.COM +
  • 13. BUILD YOUR SCION VEHICLE CONFIGURATIONSAll tablet users who want to build a SCION are redirected to download APP. BYS APP SCION.COM LAUNCH LAUNCH 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 May June July Aug Sept Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
  • 14. FIND A DEALER SEARCHES SCION.COM LAUNCH 12,000 10,000 8,000 6,000 4,000 2,000 0 May June July Aug Sept Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
  • 15. START OF THE REVOLUTION
  • 16. THANK YOU OWEN PEACOCK NATIONAL MARKETING & COMMUNICATIONS MANAGER SIMON NEEDHAM CO-FOUNDER EXECUTIVE CREATIVE DIRECTOR

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