Ogny tue 0845 kim kadlec

566 views
524 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
566
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ogny tue 0845 kim kadlec

  1. 1. Social Marketing “Netiquette” in the Era of Reach & Relationships<br />Kimberly Kadlec<br />WW VP Global Marketing Group<br />
  2. 2. Courtship and engagement is an art. <br />Time-honored rules apply.<br />
  3. 3. Show up.<br />
  4. 4. Top 3 Facebook Brands<br />
  5. 5. Coca - Cola<br />
  6. 6. Home Depot<br />
  7. 7. Home Depot<br />
  8. 8. Home Depot<br />
  9. 9. Be a creature unlike any other.<br />
  10. 10. Ashton Kutcher vs. CNN<br />
  11. 11. Zipcar<br />
  12. 12. BMW<br />
  13. 13. BMW<br />
  14. 14. Be generous.<br />
  15. 15. Gilt Groupe<br />
  16. 16. Uniqlo<br />
  17. 17. Be a good listener.<br />
  18. 18. Virgin America<br />
  19. 19. Virgin America<br />
  20. 20. BabyCenter<br />
  21. 21. Starbucks<br />
  22. 22. Choose your words carefully.<br />
  23. 23. Converse<br />
  24. 24. Converse<br />
  25. 25. Celebrate special moments.<br />
  26. 26. Nike<br />
  27. 27. Subway<br />
  28. 28. Be the first to apologize.<br />
  29. 29. Netflix<br />
  30. 30. Domino’s<br />
  31. 31. Domino’s<br />
  32. 32. Don’t worry if they “like” you…make sure they love you…<br />
  33. 33. Listerine<br />
  34. 34. Listerine<br />
  35. 35. Intel <br />
  36. 36. Intel <br />
  37. 37. Intel <br />
  38. 38. Netiquette in the Era of Reach and Relationships<br />1. Show up.2. Be a creature unlike any other.3. Be generous.4. Be a good listener.5. Choose your words carefully.6. Celebrate special moments.7. Be the first to apologize.8. Don’t worry if they like you…make sure they love you. <br />
  39. 39. Any questions?<br />OGNY Mon 0915 Fred Wilson<br />

×