Ogny tue 0845 kim kadlec
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Ogny tue 0845 kim kadlec Ogny tue 0845 kim kadlec Presentation Transcript

  • Social Marketing “Netiquette” in the Era of Reach & Relationships
    Kimberly Kadlec
    WW VP Global Marketing Group
  • Courtship and engagement is an art.
    Time-honored rules apply.
  • Show up.
  • Top 3 Facebook Brands
  • Coca - Cola
  • Home Depot
  • Home Depot
  • Home Depot
  • Be a creature unlike any other.
  • Ashton Kutcher vs. CNN
  • Zipcar
  • BMW
  • BMW
  • Be generous.
  • Gilt Groupe
  • Uniqlo
  • Be a good listener.
  • Virgin America
  • Virgin America
  • BabyCenter
  • Starbucks
  • Choose your words carefully.
  • Converse
  • Converse
  • Celebrate special moments.
  • Nike
  • Subway
  • Be the first to apologize.
  • Netflix
  • Domino’s
  • Domino’s
  • Don’t worry if they “like” you…make sure they love you…
  • Listerine
  • Listerine
  • Intel
  • Intel
  • Intel
  • Netiquette in the Era of Reach and Relationships
    1. Show up.2. Be a creature unlike any other.3. Be generous.4. Be a good listener.5. Choose your words carefully.6. Celebrate special moments.7. Be the first to apologize.8. Don’t worry if they like you…make sure they love you.
  • Any questions?
    OGNY Mon 0915 Fred Wilson