Networked Insights OMMA Global NY

316 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
316
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Networked Insights OMMA Global NY

  1. 1. How(Brands(Stay(in(Sync(with(the(Hyper(Connected(Consumer( Property(of(Networked(Insights(
  2. 2. Consumer data is now everywhere! Consumer)Data) is)Everywhere!(2( ©(2011((Networked(Insights(
  3. 3. World’s(largest(group( of(unbiased(and( unaided(opinions( Million) ( people)can’t) Over(2(billion(posts( per(month( be)wrong(3( ©(2011((Networked(Insights(
  4. 4. Adult(Social(Networking(Site(Use((2005Y2011)( The(percentage(of(all(adult(internet(users( who(use(social(networking(sites(since(2005( 70%( 65%) 61%) 60%( 50%( 46%) 40%( 29%) 43%) Ever) 30%( 38%) Yesterday) 20%( 16%) 27%) 8%) 20%) 10%( 9%) 0%( 2%) 2005) 2006) 2007) 2008) 2009) 2010) 2011)Source:(Pew(Research(Center’s(Internet(&(American(Life(Project(surveys:(February(2005,(August(2006,(May(2008,(April(2009,(May(2010,(and(May(2011.(4( ©(2011((Networked(Insights(
  5. 5. The(Good(‘Ole(Way( Today’s) Typical) Source) Time/Cost) Analysis) Sample)Size) Focus(groups/( Months/( Segmenta_on( 5Y500( Surveys/panels( $500kY1mm+( E(or(Q(Scores/( Brand(&(Celebrity( 500( Days/$20k( Private(communi_es( Subscrip_on/( TV/Media( Nielsen( 35,000( $500k+( Months/$??( Market(sizing/( McKinsey/( Months/( Compe__ve( 50Y500( Booz/BCG( $1mm+( assessment( Cost)a)lot)–)Takes)a)long)Time!) Plajorm(of(Informa_on( Loyalty( Brand(5( Direct( Promo_on( ©(2011((Networked(Insights(
  6. 6. Tradi_onal(Metrics( You)will)not)beat)your) compeOOon)by)copying)their) approach.) You)need)to)work)at) the)speed)of)your)6( customer!!!) ©(2011((Networked(Insights(
  7. 7. Decisions(being(made(on(Disparate(Data(sources( Data) Sources*) BRANDS) Focus)Groups) TV/MEDIA)Surveys,)Panels) MUSIC) E/Q)scores) CELEBRITIES) Private) TOPICS) CommuniOes) GAMES) Nielsen) MOVIES) McKinsey/) Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec) Booz/BCG) Decision) Decision) Decision) InformaOon)available)in)weeks)to)months)7( ©(2011((Networked(Insights(
  8. 8. Can(You(Be(More(Efficient(and(Effec_ve?( Source:(Forrester(Research(8( ©(2011((Networked(Insights(
  9. 9. Brands)are) lebng)opportunity)slip) Brands)are) through)the)cracks.) lebng)a)lot) of)data)slip) through)the) cracks.)9( ©(2011((Networked(Insights(
  10. 10. Consumer(Data(Is(Available(NOW(for(Analysis( Data) Sources*) BRANDS)Social)Networks) TV/MEDIA) Comments) MUSIC) on)Websites) CELEBRITIES)Blogs)&)Forums) TOPICS) Mobile)Data) GAMES) GeoeLocaOon) MOVIES) Data) Jan) Feb) Mar) Apr) May) Jun) Jul) Aug) Sep) Oct) Nov) Dec) CommuniOes) Decision) Decision) Decision) Decisions)are)Omely)10( ©(2011((Networked(Insights(
  11. 11. AUDIENCE(SYNC(Leverage(what(consumers(share(about(their(lives(to(stay(in(sync(with(your(audience(–(in(real;<me( BRAND(
  12. 12. AUDIENCE(SYNC( Audience)Sync( (Synchronize(your(media(and(content(to(known(and(discovered(audiences( ( ( Current)Media)Plan) ( ( Primary(Audiences( ( Segment(Sizing( Trending( Secondary(Audiences( ( Media(Decisions( Content((Decisions( ( Plaform)of)InformaOon) ( Unlock)the( ( ( Audience( ( ( Define( ( the)Who) ( (12( ©(2011((Networked(Insights(
  13. 13. Case(Studies(13( ©(2011((Networked(Insights(
  14. 14. Audience(Sync(to(Maximize(a(New(Launch( SituaOon)) Find(customers(interested(in(similar(type( of(product((in(this(case(Genre)( SoluOon)) What(are(the(characteris_cs(of(what(they( like((in(this(case(characters,(messaging)( RecommendaOons(( Separate(brand(messaging(–(introduce( various(forms(of(media(earlier( ( Results( New(launch(was(a(huge(success,(renewed(for( another(season,(Increased(audience(by(20%(14( ©(2011((Networked(Insights(
  15. 15. Audience(Sync(to(Maximize(Reach( SituaOon)) Find(audience(and(extend(brand(deeper( into(their(awareness) SoluOon)) Target(sports(enthusiasts) RecommendaOons(( Sport(Enthusiasts(watched(Walking(Dead( during(NFL(half(_me.(Buying(Walking( Dead(and(extend(brand(awareness,(reach( and(frequency.) Results( Increase(reach(without(having(to(buy( premium(adver_sing((15( ©(2011((Networked(Insights(
  16. 16. It’s(All(in(the(Timing((And(Ac_va_on)( What’s)Being) Discussed) “Has*anyone*seen*this?*I*was* watching*the*premier*of*The* Walking*Dead*last*night*and* a*commercial*came*on*with* a*Corolla*S*that*was*driving* through*zombies.*It*was* amazing!*I*got*so*excited*I* almost*did*a*backflip*out*of* my*bed.”**ToyotanaOon.com)16( ©(2011((Networked(Insights(
  17. 17. Audience(Sync(To(Outsmart(the(Compe__on( Situation Some_mes(other(brands(beat(you( to(the(punch(and(buy(up(an(exclusive( on(TV( Solution Iden_fy(the(same(audience(online( and(show(you(how(to(reach(the(same( impact(at(a(frac_on(of(the(price( Results( How(to(make($2(million(dollars(of(ad(budget( deliver($42(million(dollars(of(payback((17( ©(2011((Networked(Insights(
  18. 18. Knowing(what’s(important…( Brands) …in)the)life)of)your)) Movies) customer)allows)you) TV) to)make)beher) markeOng)decisions!) Topics) Music) Games) CelebriOes)18( ©(2011((Networked(Insights(
  19. 19. Why(Networked(Insights?* 1.) We(have(been(in(the(business(of(extrac_ng(value( from(social(data(for(over)5)years) 2.) We(are(working(at(scale(across(marke_ng(and(media( In(2011(Networked(Insights’(clients(will(use(our(analy_cs( to(inform(and(measure(($5)billion)of)media)spend)19( ©(2011((Networked(Insights(
  20. 20. Ques_ons? ( ( Dan(Neely( CEO( Networked(Insights(((( daniel.neely@networkedinsights.com( (20( ©(2011((Networked(Insights(

×