Targeting 2.0:It’s Time for TV<br />Dave Morgan<br />Simulmedia, Inc.<br />March 22, 2011<br />
Why TV?<br />
Protecting User Privacy<br />Don’t be stupid<br />Invite scrutiny<br />Bake privacy protection in from the beginning<br />...
dave@simulmedia.com<br />@davemorgannyc<br />
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Morgan dave

  1. 1. Targeting 2.0:It’s Time for TV<br />Dave Morgan<br />Simulmedia, Inc.<br />March 22, 2011<br />
  2. 2. Why TV?<br />
  3. 3.
  4. 4.
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  6. 6.
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  8. 8. Protecting User Privacy<br />Don’t be stupid<br />Invite scrutiny<br />Bake privacy protection in from the beginning<br />Not just about legality; don’t be creepy<br />Sliding scale of data usage & privacy protection<br />Mass messaging – aggregated anonymous data<br />No relatable data<br />Segmented messaging – statically modeled anonymous data<br />No relatable data<br />Profiling – anonymous data linked to profile-driven messages<br />Passive notice/opt-out<br />Personal – personal data linked to personal messages<br />Active notice/opt-in<br />
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  10. 10. dave@simulmedia.com<br />@davemorgannyc<br />
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