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  • An Introduction to MicroStrategy: Who We Are The 4 Megatrends Impacting Companies Today (Big Data, Mobile, Cloud & Social) How MicroStrategy Can Uniquely Help Companies Capitalize on These Trends

Transcript

  • 1. How to Drive Traffic to a Local Retailer Marc Hayem mhayem@microstrategy.com / @marchayem
  • 2. Mobile Application login
  • 3. Application notifies user of offers
  • 4. Personalized offers based on social graph information
    • App supports RSVP
    • Links to phone calendar
    • Maps event
    National promos / events Give-away to be redeemed at store Local promos / events
  • 5. Facebook Companion App
  • 6. How it all works Consumer Intelligence Facebook Social Graph
  • 7. Marketing gets analytics and segmentation dashboard+ CMS
  • 8. Advanced Segmentation and Targeting Brand Fans Custom Segments Targeted Message / Offer Bargain Shopper, Over 35 Foodie, Single Outdoor enthusiast, CA Working Mother
  • 9. Thank you