Lou kerner

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Lou kerner

  1. 1. Lou Kerner @loukerner Wall Street’s View on Social Media
  2. 7. People With Real Klout
  3. 8. Facebook Is “The Second Internet”
  4. 9. FB Technology “Step Functions” <ul><li>Feb 2004 – Facebook Introduced at Harvard </li></ul><ul><li>Sept 2005 – Newsfeed introduced </li></ul><ul><li>Sept 2005 - Massive user uproar </li></ul><ul><li>May 2007 – Facebook open up API </li></ul><ul><li>April 2008 – FB passes MySpace </li></ul><ul><li>2011 – Pace of innovation accelerating </li></ul>
  5. 10. FB Utility – The Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport – Social Sign On </li></ul><ul><li>The Internet’s Ad Network </li></ul>
  6. 11. Social Ads Are Proliferating on FB
  7. 12. Social Ads Are Highly Impactful
  8. 13. The FB Social Layer <ul><li>Audience/Data Aggregation – 600mm+ </li></ul><ul><li>The Internet Passport </li></ul><ul><li>The Internet’s Ad Network </li></ul><ul><li>The Internet’s Wallet </li></ul><ul><li>The Internet’s Deal Platform </li></ul><ul><li>Social Search </li></ul>
  9. 14. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  10. 15. Facebook is Driving Massive Traffic The More Social the More Traffic Source: Alexa, Oct. 2010
  11. 16. The Social Media Framework For Brands
  12. 17. Rapid Fan Page Growth
  13. 18. Innovation - Sponsored Stories Status Updates Become Advertisements
  14. 19. Local Businesses Leverage Facebook
  15. 21. Facebook Open Graph Available Data
  16. 23. Wedbush Securities Survey of 2,500 U.S. consumers
  17. 24. Like = Social Search Today
  18. 27. Social Media Advertising - Attribution Thru The Funnel Source: Efficient Frontier
  19. 28. Facebook Shares Trading at $76B
  20. 29. What Are The Risks To Facebook?
  21. 30. Zynga’s Cityville Is Already A Metropolis
  22. 31. Twitter Is Growing Exponentially
  23. 34. LinkedIn
  24. 37. The Open Graph 25
  25. 38. Internet Data Collectors
  26. 40. The Valley’s down on Google Search
  27. 41. People Are Happy With Search Source: Rasmussen Report, Jan. 2011
  28. 42. Social Sign On (SSO) Share Source: Gigya
  29. 44. Lou Kerner on Quora via Google
  30. 46. Google’s Boutiques.com
  31. 47. Battleground – Mobile OS Source: Morgan Stanley
  32. 48. Battle Grounds – Browser
  33. 50. Battleground – Search
  34. 51. Comparing The Bubbles
  35. 52. We’re Still In The First Inning of the Rise of Social Media
  36. 53. Live It Slideshare.net/loukerner

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