2. STRATEGIC SET-UP
• Foundational Insight: 3 year
recession vs. 30 year middle
class decline
• Candidates: An advocate for
the middle class vs. a wealthy
investor
• Constituencies: Women,
Latinos, Working Class
12. DIGITAL INTEGRATION
Digital
Audience
Buying
Reinforces broadcast
Drives actions
Targeted to individual sites, video, and FB
Typical
Broadcast
Buying
Targeted
Broadcast
Buying
High impact messaging.
Drives high awareness
and recall
Inefficient impressions
High impact messaging.
Drives high awareness
and recall
Efficient impressions
Maximizes spend and targets
specific audience clusters
Broadcast +
Digital Integration
Improved recall
Manageable data sets
More bang per dollar spent
Constant refresh for actionable data