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Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
Kistner
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Kistner

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  1. THE 5 DON’TS OF FACEBOOK MARKETING<br />
  2. 1. Don’t focus on fan acquisition<br />Quality engagement and content will increase fans<br />
  3. 75%<br />Brand Invite/Ad<br />59%<br />Friend<br />49%<br />Search<br />What drives people to fan?<br />
  4. Existing customers<br />84%<br />FANS ARE CUSTOMERS<br />LOOKING FOR DEALS, NEWS & COMMUNITY<br />Want exclusive offers & benefits<br />83%<br />Will recommend to a friend<br />92%<br />
  5. Engagement brings fans<br />Total Fans<br />Engagement<br />
  6. 2. Don’t think of your wall as twitter or a blog<br />Casual, conversational content works better in Facebook<br />
  7. The average user only sees<br />5%<br />of all posts that could appear in their feed<br />The truth about wall posts<br />
  8. Posts are filtered by EdgeRank<br />
  9. Engagement examples<br />339K fans<br />High<br />Low<br />
  10. Engagement examples<br />768K fans<br />High<br />Low<br />
  11. Engagement examples<br />1.4M fans<br />High<br />Low<br />
  12. 3. Don’t miss out on advertising<br />Fans are the new email list and ads are the new email <br />
  13. .05%<br />Avg. CTR of ads to non-fans<br />.35%<br />Avg. CTR of ads to fans<br />Cold targeting vs. fan targeting<br />
  14. Facebook Assets<br />Website<br />Landing page options<br />
  15. Facebook Assets<br />Website<br />Landing page options<br />
  16. Tabs are here<br />
  17. Tabs make ideal landing pages<br />
  18. 4. Don’t forget about your website<br />Site integration helps get more value out of Facebook<br />
  19. Like button on site<br />
  20. Creates a story<br />
  21. Discussion increases reach<br />
  22. Viral loop<br />
  23. And gives you fans to target with ads<br />
  24. 5. Don’t listen to naysayers<br />Facebook is not going away<br />
  25. 8%<br />THE US<br />ADOPTION<br />OF SOCIAL<br />Twitter<br />Social Networks<br />52%<br />4%<br />Location<br />Facebook<br />51%<br />
  26. Facebook is up, sites are down<br />
  27. FACEBOOK FANS<br />SITE VISITORS (MO.)<br />24,500,000 1,800,000<br />33,660,000 270,000<br />22,800,000 290,000<br />10,400,000325,000<br />
  28. Like search, social is splitting<br />
  29. Paid social will dominate<br /><ul><li>On demand
  30. Directly measurable value
  31. Scalable
  32. Familiar to marketers</li></li></ul><li>Questions?<br />Thank you!<br />

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