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The role of search engine marketers continues to become more social. More and more they are taking on the responsibility of running and budgeting social campaigns. Advertising agencies are building social divisions filed with SEM experts. And Facebook continues to hire search marketers to support social advertising and Graph Search. Join Jim Grates as he walks us through the changes, as well as ways SEM experts can prepare for the future.
Jim Grates, Head of Socialyse for North America , Havas Media