Search	
  Marketers	
  in	
  a	
  Social	
  
World	
  
Search	
  Engine	
  Marketer	
  
SEM	
  
Consumer	
  
Social	
  Media	
  Marketer	
  
SMM	
  
Consumer	
  
Convergence	
  
•  SEM	
  exper6se	
  
– Biddable	
  media	
  
– Moving	
  Data	
  points	
  
– Investment	
  experts	
  
...
Push	
  and	
  Pull	
  
•  Scale	
  
•  Awareness	
  
•  ACribu6on	
  
•  Limited	
  Scale	
  
•  High	
  ROI	
  
•  Measu...
Content	
  Distribu6on	
  
Graph	
  Search	
  
For	
  the	
  Marketer:	
  
For	
  Personal	
  Discovery:	
  
Targe6ng	
  Integra6on	
  
API	
  Tools	
  
SEM	
   Social	
  
Workflow	
   Cross	
  Channel	
  
Collabora6on	
   Rapid	
  Deployment	
  
Unique	
  to	
  Social	
  Media	
  Marke6ng	
  	
  
Brand	
  
Crea6ve	
  
Community	
  Management	
  
Paid	
  Media	
  
PR...
Thank	
  You	
  
•  Jim.Grates@Socialyse.net	
  
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Presentation -- Why Search Marketers Need to Socialize

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The role of search engine marketers continues to become more social. More and more they are taking on the responsibility of running and budgeting social campaigns. Advertising agencies are building social divisions filed with SEM experts. And Facebook continues to hire search marketers to support social advertising and Graph Search. Join Jim Grates as he walks us through the changes, as well as ways SEM experts can prepare for the future.

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Jim Grates, Head of Socialyse for North America , Havas Media

Published in: Marketing, Technology, Business
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Presentation -- Why Search Marketers Need to Socialize

  1. 1. Search  Marketers  in  a  Social   World  
  2. 2. Search  Engine  Marketer   SEM   Consumer  
  3. 3. Social  Media  Marketer   SMM   Consumer  
  4. 4. Convergence   •  SEM  exper6se   – Biddable  media   – Moving  Data  points   – Investment  experts   – Tes6ng  and  itera6on   – Real  Time  reac6ve  
  5. 5. Push  and  Pull   •  Scale   •  Awareness   •  ACribu6on   •  Limited  Scale   •  High  ROI   •  Measurable  
  6. 6. Content  Distribu6on  
  7. 7. Graph  Search   For  the  Marketer:   For  Personal  Discovery:  
  8. 8. Targe6ng  Integra6on  
  9. 9. API  Tools   SEM   Social   Workflow   Cross  Channel   Collabora6on   Rapid  Deployment  
  10. 10. Unique  to  Social  Media  Marke6ng     Brand   Crea6ve   Community  Management   Paid  Media   PR-­‐Events  
  11. 11. Thank  You   •  Jim.Grates@Socialyse.net  

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