• Like
Hacking mobility amit shah
Upcoming SlideShare
Loading in...5
×

Hacking mobility amit shah

  • 493 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
493
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Hacking Mobility: Lessons from 1-800-Flowers.com Amit Shah Vice President of Mobile and Social Media 1-800-FLOWERS.COM, Inc.
  • 2. Hacking Mobility - Context • Hacking Mobility is NOT about computer hacking but what can marketers learn from the hacking culture • Hacking culture is now adopted as a mainstream development and start- up philosophy in Silicon Valley and other tech epicenters • Research still nascent but commercial outcomes have been tremendously successful • Mobile was born and is growing up in this culture – so what can we learn from it?
  • 3. Core Principles of Hacking Mobility 1 Design centricity 2 Small Iterations 3 Ship code everyday 4 Open team culture
  • 4. Homepage Speed Optimization • Removed tag.js and hidden images • Reduced total number of requests from 59 to 24 • Changed all category URLS to be absolutized • Decreased Full Page Load time by 34% • These improvements significantly improved the app homepage load time as well – Important win for first impressions of users 0 3 6 9 Dom Content Load Full Page Load Time(sec) Load Times on 3G network Before After 34%Improvement 21%Improvement
  • 5. Checkout Flow Improvements Original Flow: Select Date on Calendar Tap “Add to Cart” button Land on Cart Page Tap on “Order Now” Land on Shipping Info Page Valentines Day Improved Flow: Select Date on Calendar Land on Cart Page Tap on “Order Now” Land on Shipping Info Page Mother’s Day Optimized Flow: Select Date on Calendar Land on Shipping Info Page
  • 6. Thank You Q & A