Your SlideShare is downloading. ×
0
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Gabe
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Gabe

178

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. RTB Realities OMMA RTB 2013 Gabe Gottlieb Co-Founder/CEO YieldMetrics
  • 2. What’s actually happening in the market?
  • 3. How we gather our data US Display Market
  • 4. 4 Brands + RTB
  • 5. Average Campaign Plan for a Top 1,000 Advertiser Data is May 15-July 15 2013
  • 6. RTB Growth Last 3 Quarters Top1,000 advertisers RTB % of plan
  • 7. Advertisers ARE Using RTB Data is May 15-July 15 2013 Top 1,000 Advertisers
  • 8. Prototypical Brand - Adobe Adobe Buying Networks RTB Data is May 15-July 15 2013
  • 9. Example Creatives Direct RTB + Network
  • 10. Sample Publishers Direct RTB
  • 11. BMW Direct RTB (Over 30%) Data is May 15-July 15 2013
  • 12. Top RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • 13. 1-800-FLOWERS Over 70% RTB Data is May 15-July 15 2013
  • 14. J.C. Penney Over 50% RTB Data is June 15-July 15 2013
  • 15. Lowest RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • 16. White House Down 100% Direct Data is May 15-July 15 2013
  • 17. Nintendo Over 80% Direct Data is May 15-July 15 2013
  • 18. 18 Publishers + RTB
  • 19. Publishers Are Using RTB Data is May 15-July 15 2013
  • 20. Prototypical Publisher - NBCSports NBCSports Sales NetworkRTB Ad Server Data is May 15-July 15 2013
  • 21. Example Creatives – NBCSports.com Direct RTB + Network Data is May 15-July 15 2013
  • 22. 22 The New Networks
  • 23. RTB First Networks Sample Sites Channel /
  • 24. Hybrid Networks Sample Sites Channel Direct Deal (partnership)
  • 25. Takeaways RTB is here and thriving Advertisers have grown their RTB usage from 17% to 23 % in less than a year; however, some brands and categories sitting on the sidelines Publishers of all sizes providing inventory - at least 20% across premium & long tail Ad Networks are reinventing themselves through RTB
  • 26. Questions? @GabeGottlieb Gabe@YieldMetrics.com

×