Gabe
Upcoming SlideShare
Loading in...5
×
 

Gabe

on

  • 491 views

 

Statistics

Views

Total Views
491
Views on SlideShare
491
Embed Views
0

Actions

Likes
1
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Gabe Gabe Presentation Transcript

  • RTB Realities OMMA RTB 2013 Gabe Gottlieb Co-Founder/CEO YieldMetrics
  • What’s actually happening in the market?
  • How we gather our data US Display Market
  • 4 Brands + RTB
  • Average Campaign Plan for a Top 1,000 Advertiser Data is May 15-July 15 2013
  • RTB Growth Last 3 Quarters Top1,000 advertisers RTB % of plan
  • Advertisers ARE Using RTB Data is May 15-July 15 2013 Top 1,000 Advertisers
  • Prototypical Brand - Adobe Adobe Buying Networks RTB Data is May 15-July 15 2013
  • Example Creatives Direct RTB + Network
  • Sample Publishers Direct RTB
  • BMW Direct RTB (Over 30%) Data is May 15-July 15 2013
  • Top RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • 1-800-FLOWERS Over 70% RTB Data is May 15-July 15 2013
  • J.C. Penney Over 50% RTB Data is June 15-July 15 2013
  • Lowest RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • White House Down 100% Direct Data is May 15-July 15 2013
  • Nintendo Over 80% Direct Data is May 15-July 15 2013
  • 18 Publishers + RTB
  • Publishers Are Using RTB Data is May 15-July 15 2013
  • Prototypical Publisher - NBCSports NBCSports Sales NetworkRTB Ad Server Data is May 15-July 15 2013
  • Example Creatives – NBCSports.com Direct RTB + Network Data is May 15-July 15 2013
  • 22 The New Networks
  • RTB First Networks Sample Sites Channel /
  • Hybrid Networks Sample Sites Channel Direct Deal (partnership)
  • Takeaways RTB is here and thriving Advertisers have grown their RTB usage from 17% to 23 % in less than a year; however, some brands and categories sitting on the sidelines Publishers of all sizes providing inventory - at least 20% across premium & long tail Ad Networks are reinventing themselves through RTB
  • Questions? @GabeGottlieb Gabe@YieldMetrics.com