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  • 1. RTB Realities OMMA RTB 2013 Gabe Gottlieb Co-Founder/CEO YieldMetrics
  • 2. What’s actually happening in the market?
  • 3. How we gather our data US Display Market
  • 4. 4 Brands + RTB
  • 5. Average Campaign Plan for a Top 1,000 Advertiser Data is May 15-July 15 2013
  • 6. RTB Growth Last 3 Quarters Top1,000 advertisers RTB % of plan
  • 7. Advertisers ARE Using RTB Data is May 15-July 15 2013 Top 1,000 Advertisers
  • 8. Prototypical Brand - Adobe Adobe Buying Networks RTB Data is May 15-July 15 2013
  • 9. Example Creatives Direct RTB + Network
  • 10. Sample Publishers Direct RTB
  • 11. BMW Direct RTB (Over 30%) Data is May 15-July 15 2013
  • 12. Top RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • 13. 1-800-FLOWERS Over 70% RTB Data is May 15-July 15 2013
  • 14. J.C. Penney Over 50% RTB Data is June 15-July 15 2013
  • 15. Lowest RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
  • 16. White House Down 100% Direct Data is May 15-July 15 2013
  • 17. Nintendo Over 80% Direct Data is May 15-July 15 2013
  • 18. 18 Publishers + RTB
  • 19. Publishers Are Using RTB Data is May 15-July 15 2013
  • 20. Prototypical Publisher - NBCSports NBCSports Sales NetworkRTB Ad Server Data is May 15-July 15 2013
  • 21. Example Creatives – NBCSports.com Direct RTB + Network Data is May 15-July 15 2013
  • 22. 22 The New Networks
  • 23. RTB First Networks Sample Sites Channel /
  • 24. Hybrid Networks Sample Sites Channel Direct Deal (partnership)
  • 25. Takeaways RTB is here and thriving Advertisers have grown their RTB usage from 17% to 23 % in less than a year; however, some brands and categories sitting on the sidelines Publishers of all sizes providing inventory - at least 20% across premium & long tail Ad Networks are reinventing themselves through RTB
  • 26. Questions? @GabeGottlieb Gabe@YieldMetrics.com