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    Gabe Gabe Presentation Transcript

    • RTB Realities OMMA RTB 2013 Gabe Gottlieb Co-Founder/CEO YieldMetrics
    • What’s actually happening in the market?
    • How we gather our data US Display Market
    • 4 Brands + RTB
    • Average Campaign Plan for a Top 1,000 Advertiser Data is May 15-July 15 2013
    • RTB Growth Last 3 Quarters Top1,000 advertisers RTB % of plan
    • Advertisers ARE Using RTB Data is May 15-July 15 2013 Top 1,000 Advertisers
    • Prototypical Brand - Adobe Adobe Buying Networks RTB Data is May 15-July 15 2013
    • Example Creatives Direct RTB + Network
    • Sample Publishers Direct RTB
    • BMW Direct RTB (Over 30%) Data is May 15-July 15 2013
    • Top RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
    • 1-800-FLOWERS Over 70% RTB Data is May 15-July 15 2013
    • J.C. Penney Over 50% RTB Data is June 15-July 15 2013
    • Lowest RTB Users Data is May 15-July 15 2013 RTB % of plan (Top 1,000 Advertisers)
    • White House Down 100% Direct Data is May 15-July 15 2013
    • Nintendo Over 80% Direct Data is May 15-July 15 2013
    • 18 Publishers + RTB
    • Publishers Are Using RTB Data is May 15-July 15 2013
    • Prototypical Publisher - NBCSports NBCSports Sales NetworkRTB Ad Server Data is May 15-July 15 2013
    • Example Creatives – NBCSports.com Direct RTB + Network Data is May 15-July 15 2013
    • 22 The New Networks
    • RTB First Networks Sample Sites Channel /
    • Hybrid Networks Sample Sites Channel Direct Deal (partnership)
    • Takeaways RTB is here and thriving Advertisers have grown their RTB usage from 17% to 23 % in less than a year; however, some brands and categories sitting on the sidelines Publishers of all sizes providing inventory - at least 20% across premium & long tail Ad Networks are reinventing themselves through RTB
    • Questions? @GabeGottlieb Gabe@YieldMetrics.com