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Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing
 

Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing

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Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our ...

Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.

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  • Are you using customer data to derive insights and create a personal consumer experience?Are you speaking your customers’ language? Is your email mobile-ready?
  • Have a single view of your customer giving you the ability to analyze their behavior by channel in order to better target and personalize future customer interactions.Stream one-to-one communications with your customers based on real-time, data-driven insights that make every communication count.Analyze all customertouchpoint data including email, social, PoS, etc. all in one place to effectively shape your marketing strategy
  • Tell us about you…Big DataInsights-Driven StrategyCompetitive & Market IntelligenceInnovative TechnologyAward Winning Creative AgencyOur People
  • This simple framework provides an initial look at key customer segments by:Based in segment behavior it provides general guidance on types of strategies to be applied to each segment
  • This simple framework provides an initial look at key customer segments by:Based in segment behavior it provides general guidance on types of strategies to be applied to each segment
  • Sales driven by a combination of a larger active subscriber base and improved sales funnel metrics

Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time Marketing Presentation Transcript