Measuring data across screens, channels and emerging technologies can provide clues into the future of digital media management and attribution. This knowledge will fuel growth in online search marketing even more than the abundance of bits and bytes. Understanding the latest research and techniques for measuring and analyzing data - as well as acting on these insights - will become the key to success. ComScore's Eli Goodman analyzes the evolution of digital media measurement to help us understand and identify metrics for the future.
Eli Goodman, Media Evangelist, comScore, Inc.