Eis wed 0830 joe pulizzi

Email, Content Marketing and YOU Joe Pulizzi Executive Director, Content Marketing Institute Co-Author, Get Content Get Customers

Content Marketing About Joe Pulizzi (@juntajoe) September 6-8, 2011 joepulizzi.com/bio

… a little history

Custom Publishing

The Trusted Resource…everywhere

Custom Publishing

Content Marketing

Marketers as Publishers
Owning the media, not Renting the media
Attract and/or retain customers by creating /curating valuable and compelling content on a consistent basis to maintain or change a behavior (multichannel)
Content Marketing is…

The Difference? Marketers Publishers

“ Content Marketing Is the Only Marketing Left” - Seth Godin

Search Engine Optimization Lead Generation Social Media STORYTELLING “ must have content”

END OF HISTORY LESSON

YOU YOU YOU Your Content is always about

Engaging with Content
73% of consumers prefer to get information from a company in the form of a collection of helpful articles over an advertisement or offer.
61% are more likely to buy.

Readers SIGNIFICANTLY More Likely to Spec SW

OVER 6 MILLION OPT-INS Best R&D Activity for P&G

PROCESS

CHIEF EDITOR Story/Reader Focused Not Tool Focused

Chief Content Officer

Content Evangelist – CISCO
Content Engineer – Incept
Content Marketing Mgr – Quality Logo Products
Content Community Manager – Radian6
Web Content Coordinator – Johns Hopkins
Content Manager – National Instruments

Email: Engagement Ammunition Blog Email Enewsletter

THIS IS THE LAST SLIDE
Think Readers (pain points)
Hire/Source journalists – find who has a nose for the story
Identify employee and customer content creators

Joe Pulizzi
[email_address] • @juntajoe on Twitter
THANK YOU!

Eis wed 0830 joe pulizzi

by MediaPost on May 04, 2011

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Eis wed 0830 joe pulizzi — Presentation Transcript