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Eis tue 1015 panel

by MediaPost on Dec 12, 2011

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What problem are we trying to solve? - Acquisition Market becane very “grey” or black - Open rate are collapsing - eCPM are collapsing Why? Because it’s not transparent at all; it’s not automated; Targeting is time consuming there is no confidence from both side; some (most) of the list are dirty/crappy Routing/delivering is a tough business
We decided to change the rules We send standalone emails (no banners within newsletter). We handle the whole cycle It’s automated It respect all what should be done Publishers outsource their monetization strategy Advertisers pay the right price for the right performances
Rumors say that open in the US is 0.5% and eCPM is $0.7
Publishers lose money sending email they use email to drive site traffic low opens and low clicks means low excitement for publishers Therefore they don't send more mail, grow their lists or innovate
Email is a Win-Win-Win Advertisers can target their messages to valuable, engaged audiences; Publishers can easily sell and serve premium advertising; and ESPs ultimately make more money. How so? Well, if Publishers start making more money from the newsletters and alerts that they already send through an ESP, you can bet they'll start sending more email.
Tags work in all ESPs Tags light up on open, sense geo, device, time of day, newsletter Publisher can sell their own ads into the newsletters or LiveIntent can bring ads, in any proportion Publisher can use it to target iPads, Geo, Time

Eis tue 1015 panel — Presentation Transcript

Wherefore Art Thou: Innovation Eric Kirby, Connection Engine Eric Didier, Ividence Dave Hendricks, LiveIntent Graeme Yeaman, Style Campaign Stephanie Miller, Aprimo (Moderator) @stephanieSAM
Innovations in Email Marketing
- December 6, 2011
Eric Kirby CEO & Founder [email_address]
Customer insights drive marketing results but.. Connecting & analyzing data is complicated & expensive so… Make it simple . And actionable . The Business Problem
The Innovation
- Cloud solution enables instant insights based on email keys
- Leverage data & analytics
The Application
- Leading retailer with rapidly growing email file.
- Value Segment predictions applied at registration to enable targeted offer and contact strategy.
Eric Didier - CEO [email_address] www.linkedin.com/in/ericdidier
More, and more, and more …
- = ividence AdMailXchange platform
- “ Send less and earn more ”
- we only do standalone Email Advertising
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- we do send email
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- we do deliver
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- it’s all about behavioral targeting
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- it’s an SaaS platform, 100% integrated
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- it’s 100% transparent for both sides
Transparency / automation
the real-time ad platform for email @DaveHendricks @LiveIntent
Email’s Past Publishers are reluctant to send email because they historically have lost money in doing so
Publisher ROI Why should retailers and ESPs be the only ones making money sending email?
One Email, Dynamic Experience Target device, geo, time of day with ads and landing pages
STYLE Campaign Dynamic Image Server (DIS)

Eis tue 1015 panel

by MediaPost on Dec 12, 2011

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Eis tue 1015 panel — Presentation Transcript