1. THE SOCIAL BREAK-UP: WHY CONSUMERS UNSUBSCRIBE, UNLIKE & UNFOLLOW YOUR BRAND… @jkrohrs @exacttarget

2. …OR THREE REASONS TO BE OBSESSED WITH ENGAGEMENT

3. BRANDS WANT RELATIONSHIPS

4. BUT WE’RE SPEED DATERS AT HEART

5. MARKTERS LONG FOR THE SIMPLE ROMANCE OF READERS, LISTENERS & VIEWERS

6. INSTEAD OF THE ADDED COMPLEXITY OF SUBSCRIBERS, FANS & FOLLOWERS

7. Social DM Voice Marketing Mobile Email SMS + MMS IM Email Direct Mail Telephone THE MARKETING (R)EVOLUTION Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2011 TV Radio Print Display TV Radio Print Display Cable TV Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation

9. www.exacttarget.com/sff

10. 93% ARE SUBSCRIBERS

11. 42% ARE FANS

12. 5% ARE FOLLOWERS

13. WHAT IF WE LOOKED AT WHY SFFs ABANDON BRANDS?

18. BOREDOM & IRRELEVANCE

19. FREQUENCY

20. MISSED EXPECTATIONS

23. …OR THREE REASONS TO BE OBSESSED WITH ENGAGEMENT

24. EMAIL DELIVERABILITY

28. FACEBOOK VISIBILITY

31. TWITTER AMPLIFICATION

34. www.exacttarget.com/hubinaction