Eis mon 1330 sponsor exact target
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  • 1. THE SOCIAL BREAK-UP:
    WHY CONSUMERS UNSUBSCRIBE,
    UNLIKE &
    UNFOLLOW
    YOUR
    BRAND…
    @jkrohrs
    @exacttarget
  • 2. …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • 3. BRANDS
    WANT
    RELATIONSHIPS
  • 4. BUT
    WE’RE
    SPEED
    DATERS
    AT
    HEART
  • 5. MARKTERS
    LONG FOR
    THE SIMPLE
    ROMANCE
    OF READERS,
    LISTENERS &
    VIEWERS
  • 6. INSTEAD OF
    THE ADDED
    COMPLEXITY OF
    SUBSCRIBERS,
    FANS &
    FOLLOWERS
  • 7. Social DM
    Voice Marketing
    Mobile Email
    SMS + MMS
    IM
    Email
    Direct Mail
    Telephone
    THE MARKETING (R)EVOLUTION
    Mobile Email
    SMS
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    Direct Mail
    Telephone
    <1990
    1990s
    1999
    2000s
    2011
    TV
    Radio
    Print
    Display
    TV
    Radio
    Print
    Display
    Cable TV
    Website
    Search
    Online Display
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Webinars
    Affiliate Marketing
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs
    RSS
    Podcasts
    Contextual
    Wikis
    Social Networks
    Mobile Web
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs/RSS
    Podcasts
    Contextual
    Wikis
    Social Networks
    Mobile Web
    Behavioral
    Social Media & Ads
    Virtual Worlds
    Widgets
    Twitter
    Mobile Apps
    Geolocation
  • 8.
  • 9. www.exacttarget.com/sff
  • 10. 93% ARE SUBSCRIBERS
  • 11. 42% ARE FANS
  • 12. 5% ARE FOLLOWERS
  • 13. WHAT IF WE
    LOOKED AT
    WHY SFFs
    ABANDON
    BRANDS?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. BOREDOM & IRRELEVANCE
  • 19. FREQUENCY
  • 20. MISSED
    EXPECTATIONS
  • 21.
  • 22.
  • 23. …OR
    THREE
    REASONS
    TO BE
    OBSESSED WITH
    ENGAGEMENT
  • 24. EMAIL
    DELIVERABILITY
  • 25.
  • 26.
  • 27.
  • 28. FACEBOOK
    VISIBILITY
  • 29.
  • 30.
  • 31. TWITTER
    AMPLIFICATION
  • 32.
  • 33.
  • 34. www.exacttarget.com/hubinaction