Eis mon 1330 sponsor exact target

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Eis mon 1330 sponsor exact target

  1. 1. THE SOCIAL BREAK-UP:<br />WHY CONSUMERS UNSUBSCRIBE, <br />UNLIKE & <br />UNFOLLOW <br />YOUR <br />BRAND…<br />@jkrohrs<br />@exacttarget<br />
  2. 2. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  3. 3. BRANDS<br />WANT<br />RELATIONSHIPS<br />
  4. 4. BUT <br />WE’RE <br />SPEED <br />DATERS <br />AT <br />HEART<br />
  5. 5. MARKTERS<br />LONG FOR <br />THE SIMPLE <br />ROMANCE<br />OF READERS,<br />LISTENERS &<br />VIEWERS<br />
  6. 6. INSTEAD OF<br />THE ADDED<br />COMPLEXITY OF<br />SUBSCRIBERS,<br />FANS &<br />FOLLOWERS<br />
  7. 7. Social DM<br />Voice Marketing<br />Mobile Email<br />SMS + MMS<br />IM <br />Email<br />Direct Mail<br />Telephone<br />THE MARKETING (R)EVOLUTION<br />Mobile Email<br />SMS<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />Direct Mail<br />Telephone<br /><1990<br />1990s<br />1999<br />2000s<br />2011<br />TV<br />Radio<br />Print<br />Display<br />TV<br />Radio<br />Print<br />Display<br />Cable TV<br />Website<br />Search<br />Online Display<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Webinars<br />Affiliate Marketing<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs<br />RSS<br />Podcasts<br />Contextual<br />Wikis<br />Social Networks<br />Mobile Web<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs/RSS<br />Podcasts<br />Contextual <br />Wikis<br />Social Networks<br />Mobile Web<br />Behavioral <br />Social Media & Ads<br />Virtual Worlds<br />Widgets<br />Twitter<br />Mobile Apps<br />Geolocation<br />
  8. 8.
  9. 9. www.exacttarget.com/sff<br />
  10. 10. 93% ARE SUBSCRIBERS<br />
  11. 11. 42% ARE FANS<br />
  12. 12. 5% ARE FOLLOWERS<br />
  13. 13. WHAT IF WE<br />LOOKED AT<br />WHY SFFs<br />ABANDON<br />BRANDS?<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18. BOREDOM & IRRELEVANCE<br />
  19. 19. FREQUENCY<br />
  20. 20. MISSED<br />EXPECTATIONS<br />
  21. 21.
  22. 22.
  23. 23. …OR<br />THREE<br />REASONS <br />TO BE <br />OBSESSED WITH<br />ENGAGEMENT<br />
  24. 24. EMAIL <br />DELIVERABILITY<br />
  25. 25.
  26. 26.
  27. 27.
  28. 28. FACEBOOK <br />VISIBILITY<br />
  29. 29.
  30. 30.
  31. 31. TWITTER <br />AMPLIFICATION<br />
  32. 32.
  33. 33.
  34. 34. www.exacttarget.com/hubinaction<br />

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